DIPANSHU PURI
Summary
A curious and passionate Digital Marketer having experience in developing profitable strategies for newbie projects to working with clients spending $150k per month. I have worked with companies that range in size from early-stage start-ups to established corporate, so I have a deep understanding of different work cultures that gives me a competitive advantage.
Overview
7
7
years of professional experience
1
1
Certification
Work History
PPC Manager
Profit Labs Inc
New York
05.2022 - Current
- Developed and managed high-performing Google Ads campaigns, achieving ROAS up to 10x
- Improved lead generation from 5% to 8.4% for a major mortgage brand in Texas using tools like SEMrush, BigSpy, and Google Optimize
- Optimized shopping ads campaigns and feeds for multiple D2C brands, scaled spend up to 4x while maintaining their ROAS Targets
- Crafted and optimized campaigns across various platforms including Google Ads, Bing Ads, YouTube Ads, and Programmatic Ads (Choozle)
- Enhanced performance marketing strategies using Facebook Ads, LinkedIn Ads, funnels, A/B testing, and landing page optimizations.
PPC Specialist
UpGrowth Commerce
BC
06.2019 - 04.2022
- Successfully reduced CPA by 83% for brands like Jira and Trello, handling monthly budgets of $750k
- Conducted in-depth competitor analysis using SEMrush, Ahrefs, and Keyword Planner, shaping robust campaign strategies
- Generated weekly performance reports using Excel, Google Analytics, and Data Studio to track and optimize campaign results.
PPC Executive
RG Infotech Company
New Delhi
03.2017 - 05.2019
- Performed competitor analysis and campaign strategy development using SEMrush and Keyword Planner
- Created detailed weekly tracking reports using Excel, Google Analytics, and Data Studio.
Education
Advance Digital Marketing Training -
Delhi School of Internet Marketing
01.2017
B-Tech (Computer Science) -
A.K.T.U University
01.2017
Skills
- Google Ads(Search/Display)
- Shopping Ads
- Bing Ads
- Facebook/IG Ads
- Programmatic Ads(Choozle)
- A/B Testing & Funnel Leakage Detection
- Landing page optimization (Google Optimize, Heat Map, Split Monkey)
- Competitor Tracking(Reporting Changes and Improving Strategies)
- Google Analytics Reporting
- Tracking Setup via GTM, UTM Parameters, Pixel Setup
- Client Communication
- Monthly Reporting, Auditing New Accounts
Certification
- Google Ads(Search/Display)
- Google Ads Video
- Google Ads Measurement
- Bing Ads
- Google Tag Manager Funda
- Google Analytics
- Data Studio
- Top 50 India's Greatest Digital Marketer
Working Remotely
Working Remotely
Timeline
PPC Manager
Profit Labs Inc
05.2022 - Current
PPC Specialist
UpGrowth Commerce
06.2019 - 04.2022
PPC Executive
RG Infotech Company
03.2017 - 05.2019
Advance Digital Marketing Training -
Delhi School of Internet Marketing
B-Tech (Computer Science) -
A.K.T.U University
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