Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
Generic
Dipanwita Saha

Dipanwita Saha

Kolkata

Summary

Sales and Marketing manager with 7 years of experience in driving organizational objectives through independent and collaborative efforts. Proven track record in initiating sales processes and achieving successful outcomes within prospect accounts. Strong leadership skills foster team collaboration to meet marketing goals aligned with market dynamics.Now managing entire East zonal business with a large team of 60 members, 190 dealers & 350 networks.

Overview

8
8
years of professional experience

Work History

Zonal Manager -Marketing & CRM

Hero Motocorp Ltd.
Kolkata
11.2024 - Current
  • Managed the largest loyalty program with over 200,000 members in East Zone
  • Achieved new member growth objectives exceeding 50% and sustained existing members at 25%
  • Co-ordinate on arranging marketing planner (ATL & BTL), creative planning & formation with agency for the month
  • Oversaw referral business initiatives from existing members, external technicians, and new customers
  • Arranged digital campaigns, managed enquiries, and organized regional promotional activities
  • Facilitated customer meet, Workshop to enhance marketing activation engagement
  • Collaborated with hierarchy-level teams also with external vendors to achieve agenda

Sr. Customer Development Executive

Colgate Palmolive (India) Limited
Murshidabad
05.2024 - 10.2025
  • Managed business exceeding ₹1.5 crores across territory with six channel partners
  • Identified upselling opportunities based on customer needs to increase revenue
  • Developed modern trade clients in area, ensuring product availability and optimal placement
  • Initiated sales metrics such as SKU per call and Smile store activity to track performance
  • Established new channels for business development aligned with profitability targets

Senior Sales Officer

Nestle India Limited
Cooch Behar, Malda, Raiganj, South 24 PGS, Kolkata
07.2018 - 05.2024
  • Managed end-to-end business operations for assigned territory with over 25-member sales team.
  • Achieved monthly and quarterly sales targets, driving business growth exceeding 3 crore.
  • Coordinated product promotion activities to generate leads and enhance consumer demand.
  • Oversaw distributor claim management and fund availability to evaluate business ROI.
  • Ensured product hygiene and market visibility aligned with planograms through merchandising collaboration.
  • Strategically managed Sundraban I-land business operations for optimal performance.
  • Addressed consumer complaints within established turnaround times, delivering effective solutions.

Sales Officer Trainee

Nestle India Limited
Kolkata
10.2017 - 06.2018
  • Generated new leads and nurtured existing client relationships for ABC business in Kolkata area.
  • Executed promotion and placement of NPD portfolio to enhance brand visibility and increase foot traffic.

Education

PGPBM + MBA -

Bengal Institute of Business Studies, V.U.

BBA -

DAITM, W.B.U.T.

XII -

Boral High School, W.B.C.H.S.E.

Skills

  • Loyalty program management
  • Marketing strategy development
  • ATL and BTL actions
  • Customer referral and retention strategies
  • Digital campaign management
  • Product promotion activity
  • Dealer and Vendor management
  • Claim Settlement

Affiliations

  • GoodLife Nakshatra : Achieved 1.21 lakh new enrollments & 25k+ Referral business in the contest period which generated 40cr+ business and became no .1 zone in pan india
  • Sustainability of I-land business: Make changes of working & end-to-end deliverable to the rural I-land business of Sundarban area.
  • Shift to Digitalization: Motivated distributors to shift the mode of operation (business monitoring, retailer payment) from manual to digitalized platform.

Languages

Bengali
First Language
English
Proficient (C2)
C2

Timeline

Zonal Manager -Marketing & CRM

Hero Motocorp Ltd.
11.2024 - Current

Sr. Customer Development Executive

Colgate Palmolive (India) Limited
05.2024 - 10.2025

Senior Sales Officer

Nestle India Limited
07.2018 - 05.2024

Sales Officer Trainee

Nestle India Limited
10.2017 - 06.2018

PGPBM + MBA -

Bengal Institute of Business Studies, V.U.

BBA -

DAITM, W.B.U.T.

XII -

Boral High School, W.B.C.H.S.E.

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Dipanwita Saha