Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Dipen Viroja

Dipen Viroja

Summary

Experienced business development expert with a decade of success in the ad sales industry. Proven track record of driving revenue growth and ensuring client satisfaction for leading OTT platforms and media houses in India. Specializes in selling ad inventories through programmatic guaranteed deals, consistently delivering impactful solutions for high-value properties. Passionate about the intersection of AdTech, AI, data-driven marketing, and digital advertising. Continuously seeks new opportunities to learn and innovate in this dynamic field.

Overview

12
12
years of professional experience

Work History

Sr Manager - Business Development

AIM Media House
12.2023 - Current

Driving revenue growth across business verticals - Digital & Events.

Building and maintaining quarterly sales pipeline to drive and achieve the quarterly quotas assigned.

Generating business through digital inventories like display ads, branded content, IP/custom events, and audience acquisition campaigns.

Collaborating with existing clients to increase their share of wallet through cross selling and up selling the services.

Connecting and reaching out to Technology brands, GCCs, AI startups, Analytics service providers, etc.

Experienced in reaching out and managing relationship with C-level executives at large enterprises and startups.

Sold sponsorship for the marquee events across the year and focused to close annual deals with the large enterprises.

Solutioning for the client and suggesting multifaceted campaigns with objectives around Employer branding, Thought Leadership, Developer marketing, and alike.

Manager - Business Development

Sony Pictures Networks Pvt Ltd (Sony LIV)
03.2021 - 12.2023

Built the emerging business vertical at Sony LIV for South market. Growth of

10x in revenue.

Drove new client conversations in the market to scale up the revenue.

Engaging with the key stakeholders in digital marketing team at the client level for faster closure of the deal.

Selling ad inventories through programmatic guaranteed deals and maintaining a healthy pipeline for new client acquisition.

Scaling up the revenue with the existing clients by pitching relevant solutions for impact properties.

Maintaining a healthy relationship with the client/agencies and being abreast of upcoming launches and breaking of new campaigns.

To follow the sales process and maintaining reports in Salesforce on a timely basis.

Sr Executive - Business Development

Viacom18 Media Private
12.2018 - 03.2021

Achieving budgeted sales target by selling digital ad inventories on the Voot platform.

Growing revenue from existing clients by selling key impact properties.

Identifying and pitching to the new clients and get them on board to advertise with Voot.

To work closely with the brand solutions team and pitch relevant solutions to the client for AFP/branded content.

Maintaining a healthy relationship with the client/agencies and being abreast of new upcoming launches and breaking of new campaigns.

To follow the sales process and maintaining reports in Salesforce on a timely basis.

Sales Account Manager

Reliance Broadcast Network (Radio Division)
03.2017 - 12.2018

Achieving budgeted sales target by selling advertising solutions to existing as well as new customers.

To recommend and pitch effective promotions in-line with the brand communication of the customers.

Providing a high level of customer service through seamless execution and innovation.

To understand and identify potential customer basis advertising trends of the customers.

Maintaining a healthy relationship with leading media agencies (like GroupM, DDB Mudra, Havas Media, Starcom, IPG Media), to enhance the revenue.

To follow the sales process and maintaining CRM/WRM/Weekly reports hygiene on a regular basis.

Assistant Sales Manager

Balmer Lawrie & Co
10.2015 - 03.2017

Achieving budged turnover from new business for the Bangalore branch.

Achieve new contracts from private customers on ocean/air for providing single window solution for exports and imports.

Acquire government or public sector customers through participating in tenders.

Managing relationship with existing customers and focus on increasing their share of wallet with Balmer Lawrie.

To ensure 100% retention of existing customers.

Achieving budgeted factor days of new business accounts and maintaining zero violation of credit policy.

Key Account Manager

GATI-KWE
07.2013 - 10.2015

Managing credit sales (B2B) and relationship with key/major existing customers.

To achieve net sales target on monthly basis, with minimum of 20% growth (YOY).

To identify new sales opportunities within existing customer by up-selling and cross-selling.

Handling customer queries and issues with quick resolution leading to customer satisfaction and enhancement.

Monthly Service Performance review and generation of MIS reports with Customer Support team to ensure agreed service level with customer is maintained.

Collection of payments within the credit limit of 30 days and to monitor outstanding on monthly basis.

Education

Science

St. Xavier's High School Jamnagar

Bachelor of Engineering - Computer Science And Engineering

Bharati Vidyapeeth College of Engineering

MBA - Marketing Management

Balaji Institute of Modern Management
Pune
06-2013

Skills

  • Consultative Sales Approach
  • Sales Strategy Development
  • Data-Driven Sales Approaches
  • Cross-Selling Techniques
  • Client Engagement Strategies
  • Customer-Centric Strategies
  • Client Retention Management
  • Client Acquisition Strategies
  • Proficient in Digital Advertising Sales

Accomplishments

  • Spearheaded a 10x revenue growth in the emerging South market business vertical.
  • Sold digital ad inventory via programmatic guaranteed deals, targeting enterprise and SMB clients.
  • Maintained robust client pipelines while scaling revenue through customized ad solutions.
  • Developed and executed a strategic territory plan, surpassing revenue targets consistently.
  • Cultivated strong client relationships, driving loyalty and repeat advertising spend.
  • Proactively shared market trends and competitive insights with product and marketing teams.
  • Collaborated with cross-functional teams to deliver exceptional campaigns.

Timeline

Sr Manager - Business Development

AIM Media House
12.2023 - Current

Manager - Business Development

Sony Pictures Networks Pvt Ltd (Sony LIV)
03.2021 - 12.2023

Sr Executive - Business Development

Viacom18 Media Private
12.2018 - 03.2021

Sales Account Manager

Reliance Broadcast Network (Radio Division)
03.2017 - 12.2018

Assistant Sales Manager

Balmer Lawrie & Co
10.2015 - 03.2017

Key Account Manager

GATI-KWE
07.2013 - 10.2015

Science

St. Xavier's High School Jamnagar

Bachelor of Engineering - Computer Science And Engineering

Bharati Vidyapeeth College of Engineering

MBA - Marketing Management

Balaji Institute of Modern Management
Dipen Viroja