Experienced business development expert with a decade of success in the ad sales industry. Proven track record of driving revenue growth and ensuring client satisfaction for leading OTT platforms and media houses in India. Specializes in selling ad inventories through programmatic guaranteed deals, consistently delivering impactful solutions for high-value properties. Passionate about the intersection of AdTech, AI, data-driven marketing, and digital advertising. Continuously seeks new opportunities to learn and innovate in this dynamic field.
Driving revenue growth across business verticals - Digital & Events.
Building and maintaining quarterly sales pipeline to drive and achieve the quarterly quotas assigned.
Generating business through digital inventories like display ads, branded content, IP/custom events, and audience acquisition campaigns.
Collaborating with existing clients to increase their share of wallet through cross selling and up selling the services.
Connecting and reaching out to Technology brands, GCCs, AI startups, Analytics service providers, etc.
Experienced in reaching out and managing relationship with C-level executives at large enterprises and startups.
Sold sponsorship for the marquee events across the year and focused to close annual deals with the large enterprises.
Solutioning for the client and suggesting multifaceted campaigns with objectives around Employer branding, Thought Leadership, Developer marketing, and alike.
Built the emerging business vertical at Sony LIV for South market. Growth of
10x in revenue.
Drove new client conversations in the market to scale up the revenue.
Engaging with the key stakeholders in digital marketing team at the client level for faster closure of the deal.
Selling ad inventories through programmatic guaranteed deals and maintaining a healthy pipeline for new client acquisition.
Scaling up the revenue with the existing clients by pitching relevant solutions for impact properties.
Maintaining a healthy relationship with the client/agencies and being abreast of upcoming launches and breaking of new campaigns.
To follow the sales process and maintaining reports in Salesforce on a timely basis.
Achieving budgeted sales target by selling digital ad inventories on the Voot platform.
Growing revenue from existing clients by selling key impact properties.
Identifying and pitching to the new clients and get them on board to advertise with Voot.
To work closely with the brand solutions team and pitch relevant solutions to the client for AFP/branded content.
Maintaining a healthy relationship with the client/agencies and being abreast of new upcoming launches and breaking of new campaigns.
To follow the sales process and maintaining reports in Salesforce on a timely basis.
Achieving budgeted sales target by selling advertising solutions to existing as well as new customers.
To recommend and pitch effective promotions in-line with the brand communication of the customers.
Providing a high level of customer service through seamless execution and innovation.
To understand and identify potential customer basis advertising trends of the customers.
Maintaining a healthy relationship with leading media agencies (like GroupM, DDB Mudra, Havas Media, Starcom, IPG Media), to enhance the revenue.
To follow the sales process and maintaining CRM/WRM/Weekly reports hygiene on a regular basis.
Achieving budged turnover from new business for the Bangalore branch.
Achieve new contracts from private customers on ocean/air for providing single window solution for exports and imports.
Acquire government or public sector customers through participating in tenders.
Managing relationship with existing customers and focus on increasing their share of wallet with Balmer Lawrie.
To ensure 100% retention of existing customers.
Achieving budgeted factor days of new business accounts and maintaining zero violation of credit policy.
Managing credit sales (B2B) and relationship with key/major existing customers.
To achieve net sales target on monthly basis, with minimum of 20% growth (YOY).
To identify new sales opportunities within existing customer by up-selling and cross-selling.
Handling customer queries and issues with quick resolution leading to customer satisfaction and enhancement.
Monthly Service Performance review and generation of MIS reports with Customer Support team to ensure agreed service level with customer is maintained.
Collection of payments within the credit limit of 30 days and to monitor outstanding on monthly basis.