An astute professional with 14 years of experience in Key Account Management, Sales & Marketing, Business Development and Channel / Distribution Management with a reputed Bio-pharma Company.
A keen planner and implementer with deftness in effectuating strategies, driving teams to ensure successful management of sales operations in the assigned region.
Proficient in managing business operations encompassing customer relationship management, administration, market analysis, development of new markets and market segments.
Track record of attaining consistent yearly growth both in terms of sales and revenues, as well as developing new clients / markets, thereby expanding the customer base.
Consistently bagged high-value sales orders and achieved sales targets across women's health, Oncology, and Infectious Diseases Portfolios.
Resourceful in liaising with KOL (Key Opinion Leaders) and establishing strong business relations.
An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills. Ability to think out-of-the-box and contribute ideas towards achieving business excellence.
Overview
16
16
years of professional experience
2
2
Certifications
4
4
Languages
Work History
Area Sales Manager
Beckman Coulter India Pvt Ltd.
11.2022 - Current
Responsible for sales of Hardware and Reagents across modalities like Immunology, Clinical Chemistry, Hematology, Urine and Microbiology
Supported C&E and Govt.Business Teams in winning new accounts and managing existing business
Ensured Customer Delight - ensure coordination with Service & Apps teams for quick response to customer issues
Handling of channel partners for generating leads and new business avenues in Class B & C towns
Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
Area Sales Manager
Avantor Performance Materials India Ltd.
09.2021 - 10.2022
Assisted in developing and executing territory plans to achieve revenue targets
Collaborating with channel partners where appropriate to drive specific opportunities
Cementing strong customer and distributor relationships through technical and business skills / competencies and situational fluency
Zonal Sales Manager
Roche Diagnostics India Pvt. Ltd.
06.2015 - 08.2021
Ensured achievement of sales budget by selling and IPC (Instrument Placement Contract) of Roche Cobas series of Biochemistry and Immunology Analyzers both stand-alone and Modular Systems
Formulated a sales funnel of INR 4.5 Cr within the first year; worked with senior management in developing the funnel for Biochemistry and immunology products in the North Kerala region
Successfully managed assigned territory of North Kerala and recorded sales growth of above 70% within 5 years
Developed detailed account strategies for key business through information gathering, competitive analysis, strategic plan formulation, identification of value proposition, sales budgeting and action plan initiatives and implementation
Successfully achieved targets of INR 16 Cr, and promoted the organization's presence in markets such as South Kerala from October 2020 to August 2021
Management of the entire data through Salesforce and usage of the same for catering customers
Performed liaising with customers for IPC compliance by the introduction of new assays
Manager Diagnostic Specialist
Agappe Diagnostic Pvt. Ltd.
03.2013 - 05.2015
Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Improved marketing to attract new customers and promote business.
Developed and maintained relationships with customers and suppliers through account development.
Conducted market research to identify customer needs and adjusted product offerings accordingly, increasing customer satisfaction.
Area Sales Manager
Transasia Bio - medicals Ltd.
11.2012 - 03.2013
Company Overview: Instrument Division
Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
Area Business Manager
Piramal Healthcare Ltd.
04.2011 - 11.2012
Company Overview: Lab Diagnostics Division
Boosted sales revenue by diversifying client acquisition and executing strategic business initiatives.
Led product launches in the designated territory, fostering awareness and demand among key clients.
Cultivated relationships with clients and the community to secure long-term business expansion.
Sales Executive
Unicorn Diagnostics
03.2009 - 04.2011
Company Overview: (Diagnostics Distributor)
Attained sales targets and service goals through the establishment of new client partnerships.
Delivered superior customer service, fostering a significant increase in repeat clientele and referrals.
Education
Bachelor of Science - Medical Laboratory Technology (MLT)
School of Medical Education
Mahatma Gandhi University, Kottayam, Kerala, India
04.2001 -
Skills
MS Office
Certification
Journey of Self-Discovery, Dale Carnegie Training, 2018
Timeline
Area Sales Manager
Beckman Coulter India Pvt Ltd.
11.2022 - Current
Area Sales Manager
Avantor Performance Materials India Ltd.
09.2021 - 10.2022
Zonal Sales Manager
Roche Diagnostics India Pvt. Ltd.
06.2015 - 08.2021
Manager Diagnostic Specialist
Agappe Diagnostic Pvt. Ltd.
03.2013 - 05.2015
Area Sales Manager
Transasia Bio - medicals Ltd.
11.2012 - 03.2013
Area Business Manager
Piramal Healthcare Ltd.
04.2011 - 11.2012
Sales Executive
Unicorn Diagnostics
03.2009 - 04.2011
Bachelor of Science - Medical Laboratory Technology (MLT)