Dipisha Bhattacharya
Nagpur
Summary
Experienced Digital Marketing Manager with 4 years experience of proven track record of developing and directing high-impact digital marketing strategies. Skilled in overseeing Ecommerce management and development, and digital engagement. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Bajaj Plast Pvt Ltd
Nagpur
11.2023 - Current
- Planned events such as webinars or seminars to engage customers.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Developed social media marketing strategies to help brand the company and increase sales.
- Marketed products and services at tradeshows and promotional events.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Maintained updated knowledge through continuing education and advanced training.
- Collected and analyzed market research data for use in forecasting.
Digital Marketing Manager
Ascent Media Agency
Nagpur
11.2022 - 10.2023
- Strategized, developed and Managed digital Marketing across various Social Media Platforms With maximum ROAS
- Maintaining paid campaigns and looking at data analytics
- SEO Strategies implementation
- Creating digital marketing plans that align with the overall business objectives and target audience
- Planning and managing online advertising campaigns, such as display advertising and retargeting campaigns
- Budget allocation, ad copy creation, keyword targeting, bid management, and performance tracking.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
Corporate Digital Marketing New Associate
Accenture
Hyderabad
05.2022 - 08.2022
- Planning, executing, tracking and analysis of direct marketing campaigns
- Performing list pull from Client Database by writing SQL queries
- Analyzing the effectiveness of marketing campaigns using ROI calculations.
Social Media Manager
Edulocus Coach And Consultant
Nagpur
07.2019 - 03.2022
- Planning and developing social media campaigns
- Engaging with customers on different channels
- Update social media content across all channels.
Education
M.A. In English Literature -
Durg University
B.E. In Electronics And Telecommunications -
RSR College Of Engineering And Technology
Skills
- Social Media Marketing
- Data Analytics
- Retail Marketing
- Social Media Platforms
- Partnership Marketing
- Marketing Campaign Management
- Digital Marketing
- Customer Acquisition
- Brand Development
- Marketing Campaign Development
- Brand Promotion
- Strategic Planning
- SEO
- Marketing Campaigns
- Go-To-Market Strategy Development
- Staff Management
- Market Analysis
- Vendor Relations
- Corporate Communications
- SEO Optimization
- KPI Tracking
- Brand-Building Strategies
- Campaign Management
- Product Development
- Budget Administration
- Business Development
- Partnership Development
- Public and Media Relations
- Program Marketing
- Customer Relationship Management (CRM)
- Project Management
Accomplishments
- Achievements/Tasks
Certifications Courses
- Fundamentals of Digital Marketing Google Ad Manager
- YouTube Optimization SEO Optimization
- File Encryption And Crypto File
- Google Digital Marketing And E-Commerce
- Google DV360 Google Data Studio
- Adobe Creative Suite CANVA Basics
Roles And Responsibilities
- Handled E-commerce domain for 1 year and also handled shopping ads campaigns and catalogue + advantage campaigns.
- Optimizing the e-commerce website and product pages to rank higher in search engine results pages (SERPs).
- Planning and managing online advertising campaigns, such as Google Ads, social media advertising, display advertising, and retargeting campaigns.
- Managing social media platforms to build brand awareness, engage with the audience, and drive traffic to the ecommerce website.
- Budget allocation, ad copy creation, keyword targeting, bid management, and performance tracking.
- Developing and executing email campaigns to nurture leads, retain customers, and drive sales.
- Analyzing website performance and user behavior to identify opportunities for improving the conversion rate.
- Tracking and analyzing key performance indicators (KPIs) such as website traffic, conversion rates, ROI, and customer acquisition costs.
- Regularly providing reports and insights to measure the effectiveness of marketing efforts.
- Staying informed about industry trends, customer preferences, and competitor strategies to make informed marketing decisions.
- Utilizing data analytics and AI tools to gain insights, identify patterns, and optimize marketing strategies based on data-driven decisions.
Personal Information
Title: Digital Marketing Manager
Languages
- English, Native or Bilingual Proficiency
- Hindi, Native or Bilingual Proficiency
- Spanish, Limited Working Proficiency
Timeline
Marketing Manager
Bajaj Plast Pvt Ltd
11.2023 - Current
Digital Marketing Manager
Ascent Media Agency
11.2022 - 10.2023
Corporate Digital Marketing New Associate
Accenture
05.2022 - 08.2022
Social Media Manager
Edulocus Coach And Consultant
07.2019 - 03.2022
M.A. In English Literature -
Durg University
B.E. In Electronics And Telecommunications -
RSR College Of Engineering And Technology
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