DIPTI CHOUDHARY

Product Strategy, Growth & Ownership

• Owned end-to-end product strategy and execution for Adobe Photoshop Creative Cloud surfaces, translating ambiguous discovery and SEO insights into PRDs, roadmaps, and high-impact launches.
• Re-architected first-touch user journeys across Photoshop entry points, removing critical friction paths, and driving a 98%+ lift in qualified clicks at scale.
• Identified and operationalized GenAI-led discovery opportunities, shaping roadmap priorities and unlocking 20M+ annual traffic potential; recognized with a Quarterly Award.
• Led 10+ hypothesis-driven SEO experiments (A/B tests, JDIs) across Photoshop and InDesign pages, directly informing release decisions and discovery strategy.

Innovation, Automation & Decision Systems

• Built a GenAI-powered automated reporting system using prompt engineering, replacing manual workflows and saving 10+ hours weekly, enabling faster leadership decision-making.
• Awarded Runner-up at Adobe Hackathon for designing a scalable SEO/SEM keyword decision framework, improving ROI-focused prioritization.
• Spearheaded a first-principles traffic attribution and RCA framework, isolating performance drivers across rank, CTR, demand shifts, and AI Overviews; earned “Above & Beyond” recognition.
• Led a pixel-level SERP validation study to redefine absolute rank measurement, replacing flat-rank assumptions with a more accurate visibility model adopted by teams.

Competitive Intelligence & Growth Enablement

• Designed and shipped performance-tracking wireframes for 56 Adobe Express use cases, standardizing growth visibility and earning a Quarterly Award.
• Conceptualized and launched the “Adobe vs Canva” Competitive Intelligence Dashboard, enabling regional and leadership teams to track share-of-voice, feature parity, and growth gaps.

SEO & Business Performance Analytics

• Built a unified, self-serve analytics platform spanning SERP features, demand signals, and competitive dynamics, reducing analysis turnaround by 48+ hours.
• Delivered layered analytics products (channel, geo, page, keyword) for Acrobat Web & DC, spotlighted in Adobe’s quarterly leadership newsletter.

• Devised GTM strategy for Aadhar Number Capture Service by analyzing over 15K companies across 9 sectors & forecasted revenue
• Proposed mandatory regulatory changes in guidelines for the Aadhar-enabled payment system to accommodate the ANCS product
• Devised a TOR to understand the adoption of the IRIS device, surveyed STQC-certified vendors to boost an expected 100M+ transactions

• Identified top 4 influential factors through EDA analysis out of 29 parameters, using hypothesis testing
• Predicted 51.68% potential customer churn with 88.37% accuracy after 4 complaint calls using KNN algorithm
• Designed wireframe & dashboard displaying 15+ visualizations to draw insights on customer churn from top parameters