Summary
Overview
Work History
Education
Skills
Software
Languages
Interests
Additional Information
Timeline
Generic

DIPTI DINESHAN

Senior Media Planning Executive
Bengaluru,KA

Summary

A Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Dedicated Media professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Enthusiastic Media Planner eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of Traditional media planning and trained in Digital Planning as well. Motivated to learn, grow and excel in the Media Industry.

Overview

4
4
years of professional experience
8
8
years of post-secondary education

Work History

Senior Media Planning Executive

Carat, Dentsu Aegis Network
2022.12 - Current
  • Increased brand awareness by developing and executing strategic media plans for various clients.
  • Built a reputation as a trusted advisor in the media planning space through consistent delivery of exceptional results and strategic insights.
  • Stayed current on industry developments by attending conferences, webinars, and networking events to enhance professional knowledge.
  • Mentored junior team members, providing guidance on best practices in media planning and strategy development.
  • Optimized media mixes by regularly analyzing campaign performance metrics and making data-driven adjustments.
  • Played an integral role in winning new business through participation in pitch presentations highlighting agency expertise in media planning capabilities.
  • Led internal training sessions on new tools and strategies for more effective media planning across the organization.
  • Consistently met or exceeded performance targets for assigned accounts, contributing to the agency''s overall growth and success.
  • Evaluated competitive offerings to inform strategic decisions around positioning and targeting within assigned markets.
  • Improved overall client satisfaction by proactively addressing concerns and offering innovative solutions to meet their unique needs.
  • Collaborated with cross-functional teams to create integrated marketing campaigns that drove customer engagement and sales.
  • Presented detailed campaign reports to clients, showcasing the success of media strategies in achieving their objectives.

Media Plannig Executive

GroupM- Nexus
2021.06 - 2022.11
  • Worked on a range of E-com clients such as Flipkart, Livspace, A23, Cleartrip,Melorra etc.
  • Built multiple individual markets as well as all India TV, Print & Radio plans for the above mentioned clients.
  • Actively focused on campaign performance, handled concerns quickly and escalated major issues to supervisor.
  • Incorporated media database technologies such as BARC, IRS into media planning efforts.
  • Analyzed campaign performance weekly to spot trends, test strategies and optimize plans.
  • Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
  • Coordinated with business team to understand client needs while building the most efficient plans.
  • Identified issues, analyzed information and provided solutions to problems.
  • Used coordination and planning skills to achieve results according to schedule.
  • Worked flexible hours across night, weekend and holiday whenever required.

Video Editor Intern

SRM Films
2020.04 - 2020.06
  • Edited content in real time at events to deliver high-quality media content within short timeframes.
  • Delivered edits with multiple camera angle choices, titles, graphics, audio and special effects.

Education

MBA - Communication Management

Symbiosis School Of Media And Communication
Bangalore
2019.06 - 2021.06

BCOM - Commerce & Science, Pune

Kaveri College Of Arts
Pune
2016.05 - 2019.04

12TH - Commerce

St Mira College Of Arts, Science And Commerce
Pune
2014.05 - 2016.04

10TH - CBSE

Vidyashilp Public School
Pune
2013.03 - 2014.03

Skills

    Fluent Communication

    Listening and Recall

    Reading

    Team management

    Syncing and narration

    Color correction knowledge

    Multi-camera editing

    MS Office

    Team management

    Relationship development

    Supervision

    Project organization

    Process improvement

Software

MS Office

BARC

IRS

Photoshop

Final Cut Pro

Languages

English
Excellent
Hindi
Excellent

Interests

Watching Movies

Listening to Music

Fitness

Traveling

Being updated with new technology and trends

Additional Information

I have always been known for the connection I tend to make with the people I meet, I consider this to be my strongest skill because it helps me understand people and know what will work and what won't work with them. I believe this skill to be extremely helpful in the field of media because being a service industry, the consumers can make and break us, therefore understanding what they expect from us helps provide a service that will be well received by our clients and the audience.

Timeline

Senior Media Planning Executive

Carat, Dentsu Aegis Network
2022.12 - Current

Media Plannig Executive

GroupM- Nexus
2021.06 - 2022.11

Video Editor Intern

SRM Films
2020.04 - 2020.06

MBA - Communication Management

Symbiosis School Of Media And Communication
2019.06 - 2021.06

BCOM - Commerce & Science, Pune

Kaveri College Of Arts
2016.05 - 2019.04

12TH - Commerce

St Mira College Of Arts, Science And Commerce
2014.05 - 2016.04

10TH - CBSE

Vidyashilp Public School
2013.03 - 2014.03
DIPTI DINESHANSenior Media Planning Executive