Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Extracurricular Activities
Hobbies and Interests
Disclaimer
Personal Information
Professionaldetails - Certification
Timeline
Generic

Dipti Kaustubh Kamtekar

Kandiwali

Summary

A focused professional with over 10 years of experience and 9.2 years relevant experience in campaign management, development and integration.
Proficient in using campaign management software & Unica programming.
Fully understand the marketing program and backend measurements.
Educate and enforce the best practices in campaign design and execution.
Responsive to client’s requests & ready to learn attitude with zeal to achieve success in the smallest endeavor.
Committed, self-motivated and an effective communicator with strong analytical, leadership and interpersonal skills

Overview

11
11
years of professional experience

Work History

Marketing Senior Analyst

Accenture Solutions Pvt Ltd
08.2022 - 11.2023
  • Client : Sainsbury’s UK
  • Tools: IBM Unica version 11.1.0, Snowfleak ,DBeaver Version 22.0.4
  • Communication channel : Email, CAT (coupon at the till)
  • Review and Understand Campaign Brief and logic
  • Using Snowfleak ,DBeaver tools to extract data as per business requirement
  • Create flowchart in Unica as per business logic
  • Share waterfall with client then start roll out the campaign
  • Worked on post-campaign processes like back-end bonuses Handling the BEB process
  • Performing quality analysis before launching a campaign to ensure quality
  • Taking responsibility for campaign deliverable
  • Building and executing FMCG campaigns
  • Targeting customers and segmenting them according to the requirements using SQL and Unica

Sr. Executive Campaign

Loylty Rewards PVT
05.2019 - 08.2022
  • Client : Taj hotels palaces and Resorts
  • Tools: Netcore , SQL Sever2012, OBI
  • Using SQL Server2012 and Oracle Business Intelligent reporting tool to extract data as per business logic
  • Using Netcore we communicate to Taj members and Guest via Email channel
  • Create email delivery report using Netcore panel

Sr. CRM Consultant

Xerago Pvt. Ltd.
02.2018 - 04.2019
  • Unica campaign training to freshers.
    Interact (self training)
  • Creating Interactive flowcharts, strategies, zone and segments in IBM Unica.
  • Creating offers as per requirement
  • Develop campaign Flowchart and deploy on server.

    Client: SBI Bank
  • Using SAS CI we communicate to customer via SMS, Email
  • Create information MAP, business context, expert definition, communication definition for SAS CI campaign .
  • Create SMS broadcast , Email broadcast
    SMS, EM Response tracking
  • Create table , append table. In SAS DI
  • Create reports in SAS VA as per requirements.

Assistant Manager

Kotak Mahindra Bank
01.2016 - 02.2018
  • Tools: Unica’s Affinium Campaign 9.1.1, Oracle 9i/10g, Silverpop
  • Understanding of campaign constructs, thereby ensuring creation of relevant campaign flows in UNICA
  • Using Unica Affinium Campaign for Data Pulling, Response for debit Cards
  • Possessed excellent knowledge of eMessage tool in UNICA and silver pop to create different types of mailers
  • Quality Check of Database before rollout
  • Explored data to provide better insights for future campaign planning

Unica Campaign Developer

SNP Corporate Services Pvt. Ltd.
07.2014 - 01.2016
  • Client: HDFC Bank
  • Tools: Unica 9.1.1, Oracle 9i/10g, MS-SQL, FoxPro
  • Using Unica Affinium Campaign for Data Pulling, Response for debit Cards
  • Quality Check of Database before rollout
  • Data exploration of customers
  • Responsible for Rolling out all Debit Card Campaigns for the Bank

Technical Support Engineer (DL2)

IT source Pvt.Ltd.
06.2012 - 04.2013
  • Client: HDFC BANK
  • Installing and configuring computer software & printers
  • Planning and undertaking scheduled maintenance upgrades
  • Talking to clients and computer users to determine the nature of problems
  • Responding to breakdowns
  • Investigating, diagnosing and solving computer software and hardware faults

Education

B.SC (IT) -

University Department of Information Technology (UDIT)
01.2011

HSC -

Shri Bhausaheb Vartak Arts, Commerce & Science College
01.2008

SSC -

Dnyanvardhini vidyalaya
Charkop, India
01.2006

Skills

  • IBM Unica Campaign
  • IBM Unica Interact
  • IBM Unica Detect 85
  • NetCore
  • MySql
  • Oracle business intelligence (BI)
  • Snowfleak
  • DBeaver
  • MS-SQL
  • SAS CI
  • SAS VA
  • Silverpop
  • FoxPro
  • Microsoft office
  • HTML

Accomplishments

  • Participated in intercollegiate cricket tournament
  • Participated in badminton competition in University Department of Information Technology

Languages

  • English
  • Hindi
  • Marathi

Extracurricular Activities

Participated in intercollegiate cricket tournament Participated in badminton competition in University Department of Information Technology

Hobbies and Interests

  • Social Networking
  • Listening Music
  • Learning New Technologies
  • Reading

Disclaimer

I have been a focused student and a target oriented professional in IT. I hereby declare that all the information provided above is true to the best of my knowledge.

Personal Information

  • Date of Birth: 07/21/90
  • Marital Status: Married

Professionaldetails - Certification

PHP/MySQL from Aptech Computer Education

Timeline

Marketing Senior Analyst

Accenture Solutions Pvt Ltd
08.2022 - 11.2023

Sr. Executive Campaign

Loylty Rewards PVT
05.2019 - 08.2022

Sr. CRM Consultant

Xerago Pvt. Ltd.
02.2018 - 04.2019

Assistant Manager

Kotak Mahindra Bank
01.2016 - 02.2018

Unica Campaign Developer

SNP Corporate Services Pvt. Ltd.
07.2014 - 01.2016

Technical Support Engineer (DL2)

IT source Pvt.Ltd.
06.2012 - 04.2013

B.SC (IT) -

University Department of Information Technology (UDIT)

HSC -

Shri Bhausaheb Vartak Arts, Commerce & Science College

SSC -

Dnyanvardhini vidyalaya

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Dipti Kaustubh Kamtekar