Summary
Overview
Work History
Education
Skills
Timeline
Dipti Roy

Dipti Roy

Digital Marketing Specialist
Faridabad

Summary

Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature. Achievements include increasing traffic, market penetration and brand recognition with targeted and highly successful strategies. Successful at identifying bottlenecks, risks and threats to campaign strategies. Attentive, enterprising and tenacious in accomplishing objectives. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.

Overview

6
6
years of professional experience
24
24
years of post-secondary education

Work History

Digital Marketing Analyst

cognizant india pvt ltd
gurgaon
02.2022 - Current
  • Initiated market research studies and analyzed findings.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.

Digital Marketing Specialist

WNS india pvt ltd
Gurgaon
02.2020 - 02.2022
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
  • Optimized company website to improve engine ranking, user experiences and conversion rates.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Increased brand awareness with ambassador partnerships and targeted email campaigns.
  • Optimized e-commerce campaigns through A/B testing to increase online sales.
  • Implemented new strategies to improve click-through rates and conversion.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Created social media content with innovative brand messaging to support new product launches.
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Optimized website content and images to improve search engine rankings.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.
  • Created customized marketing materials to increase product awareness.
  • Designed paid client ads for use on diverse social media platforms.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Created content strategies for digital media.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.

Digital Strategist

Flight Shoppers Pvt Ltd Shahibabad, U.P
Shahibabad
05.2017 - 05.2018
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Researched and applied [Type] and [Type] SEO techniques to increase online exposure by [Number]%.
  • Maintained day-to-day operations of [Type] website with average of $[Amount] in ticket sales and [Number] visits per year.
  • Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Identified technology framework required to support digital strategies.
  • Measured and evaluated brand digital performance to present weekly findings to management.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
  • Designed paid client ads for use on diverse social media platforms.
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Created content strategies for digital media.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Created customized marketing materials to increase product awareness.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.

Education

Bachelor of Science - Science Education

Govt Arts And Science College Durg, Durg
03.1997 - 03.1999

Master of Arts - English Literature

Pt. Ravishankar University , Raipur
04.1999 - 05.2021

Pg in Digital Analysis - Digital Analysis

Perdue University, Online
05.2023 - Current

Skills

Data Analytics

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Timeline

Perdue University - Pg in Digital Analysis, Digital Analysis
05.2023 - Current
Digital Marketing Analyst - cognizant india pvt ltd
02.2022 - Current
Digital Marketing Specialist - WNS india pvt ltd
02.2020 - 02.2022
Digital Strategist - Flight Shoppers Pvt Ltd Shahibabad, U.P
05.2017 - 05.2018
Pt. Ravishankar University - Master of Arts, English Literature
04.1999 - 05.2021
Govt Arts And Science College Durg - Bachelor of Science, Science Education
03.1997 - 03.1999

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