RAJESH NEORA

• Liaoning for Primary & Secondary Sales of Four Districts
• Leading a Pay-Roll Team of Five Members & 50 Distributors including 6 Super Stockiest, with an annual turnover of Rs 8Cr.
• Managing Proper deployment of infra & system (Sahyog Billing Software) in the territory
• Conducting primary sales & stock management from Two Depots-Bhubaneswar & SAMBALPUR
• Continuously building strategies to develop coverage and reach from existing 10,000 outlets to further heights by expanding reach into lower population strata
• Focusing on increasing Effectivity & Productivity of the geographies
• Controlling demand forecasting and estimation planning, Damage & Expiry Audit Process of Stocks
• Spearheading Sales Growth during the pandemic by Same Period Growth of 50%; Three-Fold Jump in ParlePlatina (Premium) range of products with increasing reach
• Appointing New Distributors in lower population group areas for additional volume
• Identifying and appointing WDs, Stockists and NSAs / tie-ups with financially reliable channel partners thereby resulting in deeper market penetration
• Estimating of right product mix for the WD (Distributor)/WSP monthly for the growth of business
• Analysis of under-performing dealers, identify and implement counter measures
• Coordinating all marketing activities including promotions and advertising by dealing with channel partners and vendors for entire state
• Designing distribution strategy to achieve segment-wise targeted sales volumes, state & city-wise market shares, reach, and coverage objectives
• Proactively identifying changes in market demand and modifying strategies for expansion of market share & achievement of primary & secondary targets
• Identifying & targeting new business opportunities and expanding the clientele base through sales promotional campaigns such as brochures, advertisement, POP material, customer meets & road shows and demo tools
• Organizing the promotional activities for new releases & special products
• Optimizing channel functions & flows, direct & indirect channel partner’s counter-wise targets, all-monthly channel partner’s incentives & pay-outs; maintained price equalization across all dealer networks
• Ensuring optimum inventory levels with dealers to meet market requirements

Ø Monitor Primary and Secondary sales.

Ø To implement the schemes to the dealers and retailers.

Ø Retail channel management and well alignment with company policies and schemes from time to time.

Ø Responsible for new outlet addition QTR on QTR. As per norms decided by the company.

Ø Solving market problem relating to claims, target achievement schemes etc.

Ø Following formats/reports provided by company.

Ø Focusing with and depth of distribution.

Ø Creative planning for sales related activities for the area to drive volume, visibility and reach.

Ø Managing, controlling, handling & solving the problems of distributors, wholesalers and retailers.

Ø Developing, motivating & leading the team of ISR for high engagement levels to achieve the sales targets on a regular basis.

Ø Making regular store visit, tracking top outlet,

Ø Understanding the product performance, consumer feedback.

Ø Monitor Primary and Secondary sales.

Ø Focusing with and depth of distribution.

Ø Making regular store visit, tracking top outlet,

Ø To implement the schemes to the dealers and retailers.