Manvendra P.S.Bisht

Key Responsibilities:

• Development of the brand marketing strategy and campaign activation plans for the entire brand
• Developed a digital ecosystem partnership strategy to help provide value to customers and influence purchase decisions
• Driving additional revenue through clients like All India Police Sports Control Board, National Cadet Corps, Indian Kayaking & Canoeing Association, STAR India, Sports Authority of India and more
• Conceptualized AllSport's first-ever B2C Product Lines: Athlete Portfolio, Athlete Assessment Programs, Sports Facility and Management and Sports Ecosystem Directory

Key Responsibilities:

• Initiated, developed, and pitched sponsorship programs to companies and agencies
• Adhered to sales performance metrics and accurate forecasting as well as supported the packaging, pricing, promotion, selling, and activation of sponsorships for events, including (Premier Badminton League, Indian Boxing League, Cue Slam, Pullela Gopichand Badminton Academy & others)
• Built and demonstrated deep relationships with the most senior decision-makers and influencers to understand their businesses and challenges
• Developed an integrated marketing communication plans for brands that reflected the business's goals and vision
• Liaison with marketing and branding team to leverage online and offline advertising channels, and social media activations targeting consumers to increase awareness, acquisition, engagement, and retention
• Provided input and market intelligence into the development of services
• Tested and validated the business positioning concepts and go-to-market campaigns for optimal results

Key Responsibilities:

• Drove a results-oriented product sales strategy with a focus on profitability along with anticipating market trends by utilizing an in-depth understanding of marketing & finance tools
• Increased market awareness and new client acquisition 2X over by implementing aggressive advertising and marketing initiatives
• Improved customer relationship management through the development of concrete consumer engagement strategies by identifying customers and assisting in the purchase decision-making process
• Successfully handled stock planning based on sales forecasting, receiving incoming inventory, and setting up sales floor display
• Achieved a 107% growth in product category turnover and optimized inventory levels resulting in developing effective brand awareness strategies by featuring in events like ‘Happy Streets'

Key Responsibilities:

• Analyzed various data points through primary & secondary research
• Customer satisfaction levels
• Strategic competitive analysis of major products
• Performance of distribution channels
• Buying decision behavior of customers
• Recommended solutions on variables with low satisfaction levels
• Developed strategies to increase the market share of major products based on the competitive analysis
• Devised pricing strategy after analyzing buying decision behavior
• Suggested improvisations in existing distribution channels

Key Responsibilities:

• Assisted sales representatives with questions and supporting customers requiring additional assistance
• Led specific sales events or projects to improve sales performance
• Reviewed sales statistics and created plans to effectively improve sales
• Created cost-effective advertising programs and merchandising strategies for the dealership