Disha Athwani
Bangalore
Summary
Fashion designer and trend analyst with 3+ years of experience producing seasonal trend reports and commercial collection designs for Gen Z and fast-fashion markets. Skilled in streetwear graphics, garment construction, and tech pack creation using Adobe Illustrator and Photoshop. Uses AI tools to speed up visual research and concept iteration.
Overview
1
1
Certification
5
5
years of professional experience
Work History
Designer
Flipkart india Pvt Ltd.
Bangalore
06.2023 - Current
- Supported monthly trend reports for Flipkart Fashion, shaping design direction across women's western, ethnic, menswear, accessories, footwear, and kids' wear to align with market demands.
- Track macro and micro fashion trends, competitor assortments, and Gen Z consumer insights, then convert findings into clear design direction across the portfolio, starting with Spoyl and extending into the full Flipkart Fashion range.
- Turn forecasted trends into design direction across menswear, accessories, footwear, and kids wear that aligns market direction with brand aesthetic.
- Designed fast-fashion apparel collections and commercial streetwear lines, including high-visibility licensed capsules with Netflix, Wrogn, Fighter, and creator collaborations.
- Work with vendors and merchandising teams to translate trend calls into production-ready artwork and tech packs, keeping trend intent consistent through execution.
- Reviewed competitor product ranges across categories to identify whitespace and guide trend-led collection planning.
- Incorporated trend-led insights into PR initiatives, product storytelling, and in-house photo shoot styling, enhancing seasonal shoot concepts across categories.
- Directed styling for in-house photo shoots, translating seasonal trend direction into cohesive shoot concepts across categories to ensure brand consistency.
Design, Marketing, and Branding Intern
RAW Pressery
06.2022 - 08.2022
- Led shoot styling and art direction for brand campaigns and events, ensuring cohesive visual storytelling and brand alignment
- Designed Instagram posts from concept to final development
- Strategized Instagram campaigns and brand shoots, enhancing engagement and visibility for events like Yoga Rise
- Contributed to PR card design and wrote articles/blogs, boosting website content quality and audience reach
Live industry project
RAW Pressery
Mumbai
03.2022 - 05.2022
- Styled photo shoots for marketing campaigns, leading to the feature on company's Instagram page
- Created clothing collection for Instagram campaign, enhancing brand visibility
- Developed scarf collection for PR packages, supporting promotional efforts
Education
Undergraduate Diploma - Fashion Designing
Pearl Academy
Mumbai05-2023
Bachelor - Business Administration
Institute of Distance And Open Learning, University of Mumbai
Mumbai06-2022
Secondary School Certificate; Higher Secondary School Certificate -
M.L. Jain Hr. Sec. School
Sakti, C.G.04-2018
Skills
- Trend analysis
- Concept design
- Graphic design
- Tech pack development
- Pattern making
- Garment construction
- Adobe Illustrator and Photoshop
- AI tools
- AI image generation
- Fabric and materials expertise
- Styling & Art direction
- Microsoft Office Suite
Certification
- Business of Fashion - Build a Direct-To-Consumer Brand — November 2022.
- Business of Fashion - The Art and Science of Buying and Merchandising — November 2022.
Notable Achievements
- Featured Ensemble, "The Moon’s Echo" Collection (Pearl Academy x FDCI) | October 2023
- Featured Ensemble, "Heart to Earth" Collection (Pearl Academy x FDCI) | March 2023
Timeline
Designer
Flipkart india Pvt Ltd.
06.2023 - Current
Design, Marketing, and Branding Intern
RAW Pressery
06.2022 - 08.2022
Live industry project
RAW Pressery
03.2022 - 05.2022
Undergraduate Diploma - Fashion Designing
Pearl Academy
Bachelor - Business Administration
Institute of Distance And Open Learning, University of Mumbai
Secondary School Certificate; Higher Secondary School Certificate -
M.L. Jain Hr. Sec. School