Disha Saxena

Strategic Planning:

• Develop and execute a comprehensive marketing strategy aligned with the company's overall goals and objectives.
• Identify and prioritize target markets, customer segments, and key performance indicators (KPIs).

Affiliate Program Management:

• Lead and manage the affiliate marketing program, fostering relationships with existing affiliates and recruiting new partners.
• Implement strategies to optimize affiliate performance, commission structures, and promotional activities.

Digital Marketing:

• Develop and execute digital marketing campaigns across various channels, including social media, email, and paid advertising.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.

Partnership Development:

• Identify and pursue strategic partnerships that align with the company's objectives and contribute to revenue growth.
• Collaborate with other departments to ensure alignment between marketing efforts and overall business strategy.

Affiliate Program Management:

• Identify and evaluate potential affiliate partners that align with the brand and objectives.
• Negotiate and establish partnerships, ensuring mutually beneficial terms.
• Manage and optimize relationships with existing affiliates to maximize performance.

Digital Marketing:

• Implement digital marketing strategies to drive traffic and conversions through affiliate links.

Analytics and Reporting:

• Monitor and analyze campaign performance using analytics tools.
• Provide regular reports on key metrics, insights, and recommendations for optimization.

Communication and Relationship Building:

• Maintain open and effective communication with affiliate partners.
• Collaborate with internal teams to ensure alignment between affiliate efforts and overall marketing strategies.

• Negotiated and closed long-term agreements with new clients in affiliate marketing
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Generated new business with marketing initiatives and strategic plans.

AITMC Private Limited
- Develop and maintain effective relationships with all federal and government officials.
- Coordinate with various departments and colleagues and provide inputs to various local and state officials
- Perform research and analyze various regulations at federal and state levels in an organization
- Prepare various government strategies on assigned region and deliver projects on time with necessary
requirements
- Prepare proposals for various government projects in skilling

- Increase revenue from current partners, find new partners and build long term partnerships
- Conduct research to identify new markets/cities and customer needs for business expansion
- Promote the company’s services addressing or predicting clients objectives
- Work with team to develop proposals and speak to the client’s needs, concerns, objectives & also
ensuring its adherence to law-established rules and guidelines.
- Keep records of sales, revenue, invoices, etc.
- Keep track of competitor's activities, new business plans, and customers also strategies for Business expansion.