Disha Seth
Summary
Media sales professional with over 5 years of experience and a strong record of consistently exceeding sales targets. Skilled in digital advertising, key accounts management, and building effective brand partnerships to drive revenue growth.
Overview
8
8
years of professional experience
Work History
Key Account Manager
Zomato
08.2024 - Current
- Manage digital media sales, and cultivate strategic brand partnerships beyond standard inventory for Zomato’s non-restaurant advertising across key accounts, nationally.
- Build and maintain strong relationships with agencies and clients to ensure long-term partnerships, while onboarding new partners.
- Consistently exceeded sales targets by 150% for six consecutive months, and achieved the highest revenue in the team for four consecutive months.
- Lead and mentor junior sales team members, contributing to overall team performance, and fostering high performance and professional development.
- Retain and grow existing client accounts, while acquiring new business, driving consistent revenue growth.
- Develop and execute strategic digital campaigns with customized advertising solutions that enhance engagement, brand visibility, and ROI.
- Collaborate with creative, marketing, and operations teams to ensure seamless campaign execution.
Assistant Manager Digital Sales
Way2News
04.2024 - 08.2024
- Drove CXO-level discussions, built alliances, and managed end-to-end sales processes for brand advertisers
- Developed strategies to position Way2News as the preferred digital partner for agencies.
Senior Executive
Colors, Viacom18
05.2021 - 03.2024
- Managed diverse advertiser portfolios and exceeded revenue targets consistently (125% in FY22, 95% in FY23, and 103% in FY24).
- Led brand integrations on major properties like Khatron Ke Khiladi and Bigg Boss, driving sponsorships for brands like Himalaya, Amazon, Licious, WOW, Britannia.
- Contributed 40% of South region's revenue through cross-functional collaboration and maintained strong agency relationships.
Marketing and Communications Executive
Ezhomz
06.2017 - 05.2019
- Designed the app user interface for the in-house smart homes mobile application, integrated with the company's automation hardware.
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
Education
MBA - Marketing
Goa Institute of Management
Goa04-2021
Bachelor of Architecture - Architecture
Aayojan School of Architecture
Jaipur05-2017
Skills
- Product storytelling
- Data analysis
- New client acquisition
- Client retention and relationship management
- Corporate communications
- Campaign management
- Brand building
- Key account management
- Multi-channel marketing
- Campaign strategy and execution
- Media buying and planning
- CRM tools (Salesforce)
- Ad tech platforms (Google Ads Manager)
Timeline
Key Account Manager
Zomato
08.2024 - Current
Assistant Manager Digital Sales
Way2News
04.2024 - 08.2024
Senior Executive
Colors, Viacom18
05.2021 - 03.2024
Marketing and Communications Executive
Ezhomz
06.2017 - 05.2019
MBA - Marketing
Goa Institute of Management
Bachelor of Architecture - Architecture
Aayojan School of Architecture
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