Google Analytics
Dishant Bhatt
Digital Marketing & Branding Manager
Ahmedabad
Summary
Results-oriented Digital Marketing Leader with over 7 years of experience in managing and executing high-impact marketing strategies. Proven expertise in product marketing, technical SEO, and account management across both service-based and SaaS industries. Demonstrated success in increasing brand visibility, driving customer engagement, and managing cross-functional teams to deliver measurable business outcomes. Adept at developing data-driven marketing campaigns that consistently exceed KPIs, optimizing processes for efficiency, and mentoring teams to achieve peak performance. Seeking to apply the strategic insight and leadership skills to drive growth and innovation in a forward-thinking organization.
Overview
8
8
years of professional experience
18
18
years of post-secondary education
3
3
Certifications
Work History
Team Lead - Digital Media
Raytex IT Services LLP
Ahmedabad
09.2023 - 10.2024
- Led digital media team in developing and executing comprehensive digital strategies for healthcare IT company focused on clinic and practitioner management software.
- Managed key external accounts, particularly NGOs, spearheading campaigns that significantly boosted donations and awareness.
- Directed creation of targeted marketing strategies, resulting in substantial growth in engagement and visibility for healthcare initiatives.
- Managed key external accounts, particularly NGOs, and spearheaded social media campaigns that boosted donations by 40% and increased awareness by 50%, reaching close to 100,000 people across various platforms.
- Collaborated closely with software development team to ensure marketing efforts aligned with product's core features and user needs.
- Developed and executed product marketing strategies for software products, resulting in 3X increase in ROAS and significant improvements in customer acquisition and retention.
- Oversaw production of digital content, including social media posts, blogs, and email campaigns, to promote software effectively.
- Facilitated seamless client communication, ensuring that all marketing deliverables met specific requirements of healthcare practitioners and clinics.
- Mentored and managed cross-functional team, including content creators, graphic designers, and social media specialists, fostering collaborative environment and driving project success.
Digital Marketing Manager
AS Engineers
Ahmedabad
12.2020 - 01.2023
- Led team of marketers, including graphic designers, UI/UX designers, content writers, and social media experts, to execute comprehensive marketing strategies.
- Increased social media engagement and website traffic by 100% through strategic content and SEO optimization.
- Managed external client accounts, creating and executing tailored marketing strategies that consistently exceeded client expectations.
- Oversaw creation of landing pages and websites, ensuring alignment with brand vision and optimized user experience.
- Mentored team members in SEO, brand building, and technical skills, fostering culture of continuous learning and development.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Sr. Content Writer
Hidden Brains Infotech Pvt. Ltd.
Ahmedabad
09.2018 - 04.2020
- Wrote and edited high-quality content for variety of digital platforms, driving significant improvements in brand visibility and customer engagement.
- Managed social media profiles across multiple platforms, developing content that increased follower growth and engagement.
- Successfully implemented SEO best practices, leading to consistent first-page search engine rankings for key terms.
- Enhanced website traffic by developing engaging, well-researched content for blogs and articles.
- Revamped existing web copy to align with updated branding guidelines, improving overall site cohesion and messaging clarity.
- Authored and published high-quality technical articles and blogs on AI, Big Data, Software Engineering, and Cryptocurrency, contributing to 25% increase in website traffic and 20% boost in lead generation.
- Crafted persuasive copy for email marketing campaigns, leading to increased open rates and clickthroughs.
Content Writer and Digital Marketing Executive
Ace Infoway Pvt Ltd (AQE Group)
Ahmedabad
02.2017 - 08.2018
- Developed strategic content and marketing plans that aligned with business objectives and increased brand awareness.
- Executed email marketing campaigns and social media strategies that resulted in measurable improvements in customer engagement and lead generation.
- Worked closely with marketing department to create targeted advertising strategies that effectively reached key demographics.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Customized brand message to reach and capture target audience interest and drive engagement for ecommerce clients.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%.
Education
Bachelor of Arts - Psychology
IGNOU
New Delhi, India 08.2011 - 01.2014
High School Diploma -
Best High School
Ahmedabad 01.1996 - 03.2011
Skills
Accomplishments
- Successfully implemented standard operating procedures (SOPs) to streamline workflows, reduce redundancy, and improve efficiency.
- Utilized both traditional and modern marketing strategies to quickly increase engagement and visibility for client events, particularly for NGO initiatives.
- Doubled social media engagement and website traffic through strategic content creation and SEO practices.
- Increased donations and awareness for NGO clients through targeted social media campaigns, generating 65K views and a 3X ROAS in two days.
- Consistently ranked company websites on the first page of search engines, driving organic traffic and increasing online visibility.
Software
Google Search Console
HubSpot
SEMrush
Hootsuite
WordPress
Cloudflare
Divi
Elementor
ClickUp
Notion
Microsoft 365
Google Workspace
Mailchimp
Languages
Gujarati
English
Hindi
Certification
Hubspot Inbound Marketing Certification
Interests
Playing musical instruments
Choreography and dance
Charity and empowerment
Timeline
Team Lead - Digital Media
Raytex IT Services LLP
09.2023 - 10.2024
Digital Marketing Manager
AS Engineers
12.2020 - 01.2023
Sr. Content Writer
Hidden Brains Infotech Pvt. Ltd.
09.2018 - 04.2020
Content Writer and Digital Marketing Executive
Ace Infoway Pvt Ltd (AQE Group)
02.2017 - 08.2018
Bachelor of Arts - Psychology
IGNOU
08.2011 - 01.2014
High School Diploma -
Best High School
01.1996 - 03.2011
Similar Profiles
V K Siva Swaroop PuthineediV K Siva Swaroop Puthineedi
HR Specialist at Raytex IT ServicesHR Specialist at Raytex IT Services
Lamees Al NjemLamees Al Njem
VP Marketing & Digital communication- Middle East & North Africa at RAYTEX GroupVP Marketing & Digital communication- Middle East & North Africa at RAYTEX Group
Arun SreedharanArun Sreedharan
Associate at PricewaterhouseCoopers Services LLP (PwC LLP)Associate at PricewaterhouseCoopers Services LLP (PwC LLP)