Divakaran B

Roles:

• Responsible for building an extremely solid student network base for Online class.
• Leading 14-member team (demand callers) (in-house team) to drive student network growth for Indian business.
• Measure Channel wise performance of leads. (Digital paid leads and Organic leads).
• Provide management information reports on incoming leads, revenue generated and performance of each sales associate in team.
• Set metrics and measure growth of team members on those.
• Tracking activities in salesforce and working with management to create growth plan.
• Build revenue from older cohort unclosed leads. Launching message campaigns through whatsapp, Email and SMS.
• Maintain renewal rate for onboarded customers with upselling strategies.

Achievements:

• Successfully achieved revenue of 1crore in Sept'20 from Indian business through digital channel at CR of 22%.

Roles:

• Responsible for building an extremely solid teacher network base, to drive student acquisition, through digital calling for India and International business.
• Lead 15-member team (supply callers) (in-house team) to drive teacher network growth for both India and International business.
• Sales flow cycle creation and optimization to increase CR and to optimize CAC (Maintained highest CR of 7.5% from old leads cohort through SMS, Whatsapp and Email campaigns).
• Maintain Low partner churn and high number of partner activations.
• Work with tech and support teams to resolve common issues faced by partners.

Achievements:

• Successfully completed mission of “ Operation zero CAAC ” in 3 months span. No cost to company on onboarding partners. Cut down cost of acquisition from Rs.15000/partner in May'20 to Zero by Aug'20.

Roles:

• Responsible for building an extremely solid teacher network base to drive student growth through BTL activities and digital calling.
• Handled inside sales call for leads across Chennai. Consistent performer in terms of low partner churn, and higher conversion rate.
• Identifying and managing agencies for conducting BTL activities in residential societies. (Kiosk setup, Quiz events)
• Plan for offline marketing strategies and new initiatives in city to be implemented to gain more partners. (Partnered with Radio Mirchi, WSquare, Multiple Colleges, Schools, Pre-schools and Corporate tie-ups)
• Organized 3 successful partner conventions with 500+ audience to maintain low partner churn and increase growth of each partner's centre.

Achievements:

• Achieved highest conversion rate of 13% from digital calling continuously for 3 months (May, June and July'19)
• Achieved a activation % of 5%.
  

Roles:

• Handled Direct and Indirect retail customers (ABRL, Big Basket, Hypercity, TESCO, SPAR, Future Retail, Metro, Reliance, D-Mart).
• Weekly Sales planning and reduction of bad goods from market.
• Planning and managing BTL activities like sales promotions, merchandising etc.
• To implement, co-ordinate and execute all sales and distribution related plans.
• Responsible for micro level planning on enhancing various distribution aspects of the business i.e market coverage and route plan, product availability and visibility, product freshness and proper merchandising in stores.

Achievements:

• Got promoted from a smaller market to a larger metro market within 7 months.
• Handled business of 2.5 million turnover market with 80 stores.
• Achieved growth of 105% MoM in Greek yogurts (new variant) by doing sampling activity in SPAR Hypermarkets, April 17.
• Achieved business value of worth 1million in Big basket alone during month of March'17.

• Responsible for identifying consumer buying behavior towards sweets in Chennai.
• Conducted a primary survey on 300 customers to identify consumer preferences.
• Analyzed data using Factor analysis, Chi square test & Frequency analysis methods with SPSS tool found that majority of consumers buying sweets were between 26 to 35 years of age, consumers preferred to spend between Rs.100 to 200 during normal occasions and between Rs 501 to 1000 during special occasions.