Divi Chhabra
Karnal,
Summary
Experienced in client success and digital marketing. At GLG, managed 20+ client relationships, expanded the insight network, and conducted market research. At BCG, I led social media campaigns, increased engagement by 25%, and managed paid ads, including Google Ads. Proficient in SFMC, Marketo, and CRM Dynamics, with a focus on driving growth and strategic goals.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Council Development & Account Management
Gerson Lehrman Group
04.2024 - 10.2024
- Client Success & Account Management: Fostered relationships with over 20 major U.S. clients. Clients across healthcare, tech, and industrial sectors deliver tailored insights, roundtables, and advisory services to meet their needs and boost engagement.
- Played a key role in expanding GLG’s insight network, and contributing to long-term growth strategies. Conducted market research, managed and prioritized client accounts, and addressed unique business challenges to drive growth.
- Extensive experience recruiting across the APAC and EMEA regions, onboarding new members through targeted campaigns, trade associations, referrals, and interviews with top industry leaders.
- Addressed client queries, managed mailboxes, and 25+ client-expert portfolios and accounts.
Branding, Communications & Marketing - Alumni Strategy & Engagement
Boston Consulting Group
08.2022 - 01.2024
- Led global social media campaigns and developed more than five marketing plans to enhance BCG’s brand presence, budget allocation, and alumni engagement.
- Developed and managed digital content, including newsletters, biweekly newsflashes, microsites, social media posts, and alumni events (WWAD), driving engagement, and tracking performance metrics, resulting in a 25% increase in stakeholder interaction.
- Applied storytelling techniques to create compelling content, profiling 15+ notable alumni achievements, and presenting insights at global forums. Led initiatives like Women @ BCG, Mental Health, and Pride to drive engagement and foster strong client relationships.
- Utilized SFMC, Marketo, CRM Dynamics, and Verint for internal projects, enhancing communication, and executing GTM PR strategies to boost brand visibility.
- Managed paid digital ads across platforms, including Google Ads, optimizing performance to drive business growth, and conducted market research and competitive analysis, providing insights for more than 10 strategic initiatives.
- Trained and supported 12+ regional alumni coordinators, providing onboarding and troubleshooting, supporting cross-functional teams, and driving strategic goals.
Incoming Global Talent: Corporate Relations
AIESEC
01.2020 - 12.2020
- Held a senior position at AIESEC, the world's largest youth-run nonprofit organization, within the corporate department, overseeing both internal and external affairs.
- Led a team and managed five independent projects, developing strong communication and management skills.
Lead Vendor Engagement
Rural Handmade
07.2020 - 08.2020
- Played a pivotal role at Rural Handmade, a UK-based B2B online marketplace, overseeing the eCommerce website, driving vendor engagement, and handling Excel-based tasks.
Retail Management Intern
Reliance
10.2019 - 11.2019
- Gained sales experience while collaborating with the visual merchandising team to ensure marketing materials, such as in-store displays, window displays, and signage, stay consistent with the brand's image.
Education
Bvoc. - Retail Management and IT
Jesus And Mary College, Delhi University
Delhi01.2022
Class-XII -
St. Theresa's Convent School
KarnalSkills
- Strategic research
- Social Media Management
- Reporting metrics
- Branding and Marketing
- Account management
- Competitive Analysis
Certification
Advance Digital Marketing Program Certification, Simply Digital, New Delhi
Timeline
Council Development & Account Management
Gerson Lehrman Group
04.2024 - 10.2024
Branding, Communications & Marketing - Alumni Strategy & Engagement
Boston Consulting Group
08.2022 - 01.2024
Lead Vendor Engagement
Rural Handmade
07.2020 - 08.2020
Incoming Global Talent: Corporate Relations
AIESEC
01.2020 - 12.2020
Retail Management Intern
Reliance
10.2019 - 11.2019
Bvoc. - Retail Management and IT
Jesus And Mary College, Delhi University
Class-XII -
St. Theresa's Convent School
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