Divvya Mishra
Sales And Marketing Professional
Bangalore
Summary
Revenue - driven , goal - oriented , strategic sales and marketing professional with 12 years in the Banking , Telecom and Apparel industry. Highly regarded for innovating and executing new sales program and promotional strategies that improve overall company performance
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
13
13
years of professional experience
Work History
REGIONAL BUSINESS PLANNER ( SENIOR MANAGER)
HDFC BANK LTD
BANGALORE
09.2014 - Current
- Annual budget planning for the Region
- .Vertical wise business scoping, Porfolio Management
- Implementations of Key Business strategy and business process.
- Cross sell initiative implementation with sales team
- SM, RSM level business tracking,Channel level business performance
- Building strategies for Vendor and Channel business penetration and increase market share
- Manpower productivity reviews (Onrolls and Off roll)
- Internal process Audits,ISO process Implementation
- Quarterly Business parameter reviews
Sales and Marketing Manager
Vodafone
Ranchi
09.2014 - 04.2015
- Business Planning & Forecasting:-Work with other departments as a business partner and prepare budgets for Circle and track variances/mitigation plans against the same
- Performance monitoring : Provide timely and accurate reports / analysis on profitability,growth, competition and other KBI"s etc
- Managed Special Projects / Assignments : Undertaking the projects & assignments and update management with the best analysis
- Adhoc Analysis / Reports : To provide management with the timely reports / analysis for the informed decision
- Successfully led key projects which resulted in Cost effectiveness drive.
- Planned and executed Loss making Network Sites.
Retail Business Manager
Madura Fashion and Lifestyle
Bangalore
08.2012 - 06.2013
- Directed training and performance monitoring for staff members.
- Reduced workflow downtime by ordering supplies and organizing stock to meet demand.
- Controlled shipments, inventory, purchasing and inspection to reduce workflow gaps.
- Prioritized and allocated valuable resources to meet business targets.
- Decreased credit card fraud and external and internal theft and shrinkage related to procedural errors.
- Liaised with senior leadership to report damaged inventory control tracking and reporting.
- Conducted inventory analysis to determine optimal stock levels.
- Planned, directed, coordinated and assigned manpower to efficiently meet daily production requirements and goals.
- Mitigated financial discrepancies and risks by coordinating monthly, quarterly and yearly bank audits.
- Streamlined operational efficiencies by preparing warehouse merchandise for monthly inventory control counts.
- Oversaw preparation and distribution of promotional materials and flyers.
- Determined layout of store merchandise for visual appeal to consumers.
- Reviewed store sale numbers, cost of inventory, operational expenses and inventory losses.
- Exceeded revenue goals on consistent basis, resulting in commendation from management.
- Increased revenue by identifying and tracking damaged inventory for corrective action.
- Analyzed operational expenses and cost of inventory to identify losses and developed strategies for increased profits.
- Streamlined monthly, quarterly and yearly bank audits, effectively reducing financial discrepancies and risks.
- Monitored day-to-day production to verify packaging and efficient delivery of purchased merchandise to respective facilities within expected timeframes.
- Supported human resources by responding to candidates and prescreening, interviewing and hiring team members.
- Contributed to leadership team for implementing company policies and procedures.
Retail Area Sales Manager
Tata Teleservices
Mumbai
02.2009 - 08.2012
- Marketing - Deciding on marketing strategies and setting the marketing budge
- Managing Staff - Hire and oversee store personnel, training, performance management,setting individual targets and KPI's
- Conducting Rewards and recognition program every quarter Working on the initiatives for
- Revenue conversion Supporting the Sales Team and Competition Analysis
- Analysis on productivity of Retail stores and CustomerService Executives in store Sales Conversion analysis Developing sales scheme throughRecharge encashment Renovation project of the retail stores- Sales Projection Monthly performance overview for western region.
- Region wise Action plan to increase sales Catchment area analysis ABP Target distributionamong the regions Manpower planning for retail store
- Built and strengthened cross-functional partnerships to improve sales success.
- Recruited, interviewed and hired talented individuals bringing dynamic sales expertise to organization.
- Mentored and trained sales associates for two store locations.
- Tightened security around store to reduce shrink and alleviate theft.
- Evaluated resource utilization to identify opportunities for optimization.
- Managed day-to-day staffing and handled scheduling for all store employees.
- Delivered in-depth information on product features so customers could make educated decisions before purchase.
- Coached and mentored team of account executives to achieve sales and customer engagement score targets.
- Set sales objectives and attainment plans for region.
- Conducted ongoing staff development to help employees achieve growth within job roles.
- Submitted reports to senior management to aid in business decision-making and planning.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Created employee schedules to align coverage with forecasted demands.
- Analyzed and settled multi-faceted issues impacting executive leadership and business outcomes across locations.
- Assisted in driving sales through targeted product presentation and merchandising.
- Mentored team members to enhance professional development and accountability in workplace.
- Recruited and trained team members, as well as supported other departments with mentorship.
- Kept orderly and accurate accounting records by monitoring sales documentation.
- Analyzed data and profit and loss statements to compose store budget.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Established objectives to offer team members clear roadmap to help company achieve overall goals.
- Multiplied earnings through sales goal achievement, customer service improvements and commitment to team objectives.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Supported executive and marketing departments in promotional asset development, material deadlines and product approvals.
- Recruited, hired and trained associates to develop into productive team members with excellent product knowledge.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Trained team members in successful strategies to meet operational and sales targets.
- Maintained company's visual merchandise standards through general housekeeping and planograms.
- Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
Education
MBA - Marketing and Finance
Institute of Technology and Managemnet
Coursework in Fundamentals of Communication, Strategic Sales and Retail MarketingMember of Placement - undefined
Marketing - Retail Management
ICFAI
High School Diploma - Science
Sacred Heart Convent School
Skills
Results-orientedComputer proficientundefined
Accomplishments
- Documentation
- Wrote and edited documents to keep staff informed on policies and procedures
- Marketing
- Implemented marketing strategies which resulted in [30%] growth of customer base
- Process Improvement
- Created new departmental procedures manual.Assessed organizational training needs
- Competitive Analysis
- Performed competitive analysis to make recommendations for future company growth.
Timeline
REGIONAL BUSINESS PLANNER ( SENIOR MANAGER)
HDFC BANK LTD
09.2014 - Current
Sales and Marketing Manager
Vodafone
09.2014 - 04.2015
Retail Business Manager
Madura Fashion and Lifestyle
08.2012 - 06.2013
Retail Area Sales Manager
Tata Teleservices
02.2009 - 08.2012
MBA - Marketing and Finance
Institute of Technology and Managemnet
Coursework in Fundamentals of Communication, Strategic Sales and Retail MarketingMember of Placement - undefined
Marketing - Retail Management
ICFAI
High School Diploma - Science
Sacred Heart Convent School
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