Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Divya Anand

Delhi

Summary

Strategic communications professional with 10+ years of experience in public relations across diverse sectors. Skilled in narrative building, stakeholder engagement, and high-impact campaign execution. Proven expertise in managing large-scale accounts, driving business growth, and leading teams to deliver measurable results.

Overview

11
11
years of professional experience

Work History

Senior Account Manager

Adfactors PR
10.2024 - Current
  • Handling LinkedIn accounts for CXOs, and developing thought leadership content.
  • Analyzing market trends to identify new business opportunities within existing accounts.
  • Building brand narrative by defining brand pillars and identifying the target audience and key messaging
  • Mentored and counseled team members, ensuring a steady learning curve.
  • Spearheaded cross-functional collaboration to drive brand awareness, revenue growth, and upsell/cross-sell opportunities across client portfolios, increasing client engagement and business expansion.
  • Streamlined account management processes to improve efficiency and client satisfaction.

Account Manager

Adfactors PR
04.2022 - 09.2024
  • Managed brands: Auto (TVS Motor Company, Simple Energy, JK Tyre), JK Lakshmi Cement and NBDs (Hospitality, Real Estate, Consumer Tech)
  • Engage with 50+ influencers monthly for product reviews and collaborations, significantly enhancing brand visibility and reach
  • Garnered 100 + content pieces for campaigns across 20-25 cities for each product, including reviews and social media content
  • Managed financial operations, coordinating with finance teams for on-time invoice payments
  • Developed comprehensive brand narratives, defining brand pillars, target audiences, and key messaging strategies
  • Lead campaign executions and plan on-ground activations to support brand objectives
  • Mentor and counsel team members, ensuring continuous professional development and skill enhancement.

Assistant Account Manager

Adfactors PR
04.2021 - 03.2022
  • Managed brands: Auto (TVS Motor Company, SIAM) and NBD's (Tech, Auto)
  • Monitored competitor activity within marketplace to identify potential threats or opportunities.
  • Accomplished multiple tasks in a fast-paced environment.
  • Building brand narrative by defining brand pillars and identifying the target audience and key messaging
  • Building and maintaining strong relationships with media representatives and influencers
  • Organising and managing events like logistics, accommodations, guest invites, gifting and deciding crucial details like event flow, product displays, speeches, briefing docs for media interactions, etc.

Senior Account Executive

Adfactors PR
04.2019 - 03.2021
  • Managed brands: Auto (TVS Motor Company), Fintech (MobiKwik)
  • Building and maintaining strong relationships with media representatives, coordinating & managing campaign executions and planning on-ground activations
  • Crafting and pitching compelling story angles to secure media placements
  • Drafting briefing material, press releases & other collaterals

Account Executive

Adfactors PR
01.2017 - 03.2019
  • Managed brands: Fintech (MobiKwik), (Healthcare) Lumenis, HR Tech (People Strong), Real Estate (Bharti Airtel Ltd), and hospitality (Radisson Hotel)
  • Building and maintaining strong relationships with media representatives, coordinating & managing campaign executions and planning on-ground activations
  • Crafting and pitching compelling story angles to secure media placements

Senior Executive

Teamwork Communication
01.2016 - 01.2017
  • Managed brands: Lifestyle (Monte Carlo), Celebrity Engagement (Gauhar Khan), Dermatologists/Skin specialists, and health clients across India (like- Dr Jashree Sharad, Dr Chabra, Dr Methil,& Dr Amit Luthra)
  • Developing an in-depth understanding of the category, brand's offering
  • Crafting and pitching compelling story angles to secure media placements
  • Coordinating and managing campaign executions, planning on-ground activations

Account Executive

MKM Communication
11.2014 - 12.2015
  • Managed brands: Spring Food Festival, Comic Con India (Bangalore, Hyderabad, Mumbai, Delhi), Golden Kela Awards 2015, Free Comic Book Weekend, and Walt Disney
  • Crafting and pitching compelling story angles to secure media placements
  • Day to day PR activities (Coverage tracking, DMR, media reports, pitching stories, on ground event management)

Education

Post-graduation Diploma - PR, Events, and Advertisement

YMCA
New Delhi
01.2014

Bachelor of Journalism - Mass Communication

Trinity Institute of Professional Studies, GGSIPU
New Delhi
01.2013

Skills

  • Media Relations
  • Content Creation
  • Relationship Management
  • Influencer Management
  • Strategy and Media Mapping
  • Campaign Execution
  • Digital Media
  • Multi-task management

Accomplishments

  • Executed various events/ campaigns like TVS Motosoul (annual event in Goa), TVS NTORQ Call of Design, TVS YMRP, specific product related campaigns
  • Secured numerous profiling and exclusive story opportunities for clients
  • Recognized with the Best Performer of the Year Award by TVS Motor Company
  • Played a key role in multiple product launches for TVS Motor Company
  • Conducted various product reviews for TVS motorcycles, contributing to both standalone and comparison reviews

Timeline

Senior Account Manager

Adfactors PR
10.2024 - Current

Account Manager

Adfactors PR
04.2022 - 09.2024

Assistant Account Manager

Adfactors PR
04.2021 - 03.2022

Senior Account Executive

Adfactors PR
04.2019 - 03.2021

Account Executive

Adfactors PR
01.2017 - 03.2019

Senior Executive

Teamwork Communication
01.2016 - 01.2017

Account Executive

MKM Communication
11.2014 - 12.2015

Post-graduation Diploma - PR, Events, and Advertisement

YMCA

Bachelor of Journalism - Mass Communication

Trinity Institute of Professional Studies, GGSIPU

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