Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Certification
Websites
Accomplishments
Timeline
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Divya Anjali

Divya Anjali

Noida

Summary

Accomplished marketing professional with a demonstrated track record of success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy, highly skilled in capitalizing on new technologies, trends, and business development opportunities. Demonstrated leadership skills that drive company success and advance organizational initiatives

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Executive

Eastern Software Systems
Noida
10.2022 - Current
  • Designed and executed multi-channel strategic campaigns including direct mail, email, and digital advertising, maximizing outreach and impact.
  • Cultivated strong partnerships with internal and external stakeholders, contributing to sustained business growth.
  • Analyzed campaign performance metrics across diverse channels, driving data-driven decision-making and optimization.
  • Crafted compelling product positioning and messaging strategies for new offerings, ensuring effective communication to target audiences.
  • Collaborated cross-functionally to develop innovative product marketing strategies, leveraging collective expertise.
  • Generated engaging content for digital platforms, strengthening online presence and audience engagement.
  • Led integrated marketing campaigns to enhance brand visibility and drive customer acquisition.
  • Monitored campaign performance to provide valuable insights for future optimizations.
  • Utilized email marketing automation tools and CRM systems for tailored and efficient communication strategies.

Sales Intern

UAS International Group of Companies
Gurgaon
06.2021 - 07.2021
  • Interned as a Sales Intern at a renowned wealth management company, gaining valuable experience in the field of direct sales
  • Acquired in-depth knowledge and practical skills in sales techniques and strategies during this internship opportunity
  • Recognized for exceptional performance and received an appreciation certificate in acknowledgment of my outstanding work
  • Successfully achieved my sales targets, earning the opportunity to participate in the Domestic Immersion Program organized by the company
  • Engaged in the Domestic Immersion Program, a prestigious initiative designed for top-performing individuals who met or exceeded sales goals
  • Collaborated with a diverse team to develop and execute innovative sales approaches, resulting in increased customer engagement and revenue growth
  • Proactively identified new business opportunities and implemented targeted marketing campaigns to expand the company's client base.

Account Management Intern

Promotedge
Kolkata
06.2019 - 07.2019
  • Successfully maintained client profiles and ensured effective communication to meet their needs and expectations
  • Pitched firm services to potential clients, highlighting unique value propositions and tailoring solutions to their specific requirements
  • Single-handedly led the delivery of the TSDPL Annual Report project, ensuring its timely completion and adherence to quality standards
  • Collaborated closely with cross-functional teams, including designers, writers, and developers, to create visually appealing and informative content
  • Demonstrated strong organizational skills in preparing and presenting comprehensive annual reports that effectively communicated the company's achievements and financial performance
  • Actively managed client relations, fostering long-term partnerships and enhancing client satisfaction through attentive support and regular updates
  • Utilized analytical insights and market research to optimize digital marketing strategies and drive customer engagement.

Education

MBA - Marketing and Sales

Amity Business School
Noida
06.2022

Bachelor of Arts - Journalism & Mass Communication

Amity School of Communication
Kolkata
06.2020

Skills

  • Go-To-Market Strategy Development
  • Quantitative Analysis
  • Global Marketing
  • Cross-Functional Team Leadership
  • Marketing Plan Development
  • Reporting Capabilities
  • Strategic Marketing
  • Excellent Written and Verbal Communicator

Personal Information

  • Date of Birth: 28/05/1999
  • Nationality: Indian

Languages

Hindi
First Language
English
Proficient (C2)
C2
Bengali
Intermediate (B1)
B1

Certification

  • IBM Cognos Analytics 11.2 Cloud Training by Udemy

Accomplishments

Promotedge
  • Recognized for exceptional performance within three months of joining as a marketing executive at Eastern Software Systems, receiving an early appraisal.
  • Earned full sponsorship for a Domestic Leadership program from UAS International Pvt. Ltd. due to surpassing sales targets during my internship.
  • Authored a research paper titled "India's Transition to Cashless Economy with Technology Acceptance Model," published in an E-Book on Recent Trends in Management & Social Sciences with ISBN 978-93-90818-55-6 by Bharti Publication.
  • Acknowledged with the Best Interpersonal Skills and Team Spirit award for outstanding performance during my MBA tenure.

Timeline

Marketing Executive

Eastern Software Systems
10.2022 - Current

Sales Intern

UAS International Group of Companies
06.2021 - 07.2021

Account Management Intern

Promotedge
06.2019 - 07.2019

MBA - Marketing and Sales

Amity Business School

Bachelor of Arts - Journalism & Mass Communication

Amity School of Communication

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Divya Anjali