DIVYA BARANAWAL

Roles and Responsibilities:

• Building and spearheading the research division with responsibility of leading all research initiatives from SPARK Matrix research, Strategic reports and Consulting projects
• In charge of fostering team development, which included recruitment, training, management and coordination
• Leading consulting projects- conducted in-depth analysis of market trends, technical factors, competitive landscape and end-user insights to formulate and deliver strategy presentations to Informatica, NICE, Feedzai, Radware, Zimperium, and BPC
• Direct sales support- identifying potential clients for subscription services, account mapping and engaging in technical and business discussions to close sales
• Collaborating with marketing team on various ideas for brand building
• As a thought leader sharing insights through blogs, webinars, panel discussions and Talk Show in the Information Security, Financial Crime and Compliance and BFSI domain
• Actively involved in leading various strategic initiatives in the company like- introducing KPI monitoring, launching Quadrant’s Guiding Principles for Success, leading SIG team, training employees on both technical as well as non-technical skills and recruitment
• Invited to attend CloudPay’s annual conference as Industry expert in Barcelona, Spain.

Achievements-

• Played pivotal role in establishing the company from its inception and transforming it into a successful and globally respected analyst firm in the ICT domain with a workforce exceeding 200 employees and expansive coverage of 200 research topics
• Launched six new products and services in the market in 2023

• Spearheaded the internal and external communication & brand building by designing various communication tools and speaking at InspirED- an education conference by TeachForIndia
• Developed and managed NGO’s digital presence via various social media channels increasing the followers, visitors and investor’s funding.

• Devised communication strategies to help in better client conversion
• Created reports, presentation, and mailers for clients that helped in adding many accounts and improving profitability of the company.

• Took Services Management and Advertising courses for post graduate

• Developed strategic planning for Cadbury Dairy Milk’s most awarded campaigns- “Khane ke baad kuch meetha ho jaye” and “Cadbury Shubh Aarambh”
• Worked on repositioning strategy for Cadbury Gems and Lakme; and branding strategy for Bournville and 5 Star through consumer research, brand analysis and competitor analysis
• Developed Point of Sale strategy to drive customer awareness and preference through Shopper Marketing Analysis for Lenovo, HUL, Ambuja Cement, Coca Cola and Tetra Pak.