Divya Behl
Faridabad
Summary
Professional in Managing the clients with over digital field. Skilled in strong background of Digital Marketing, Hyperlocal Marketing, Strategies, Project Management proven ability to drive growth. In this position, communicated daily with clients and received directive regarding the project plans. Have experience in handling large budgets and optimizing multiple accounts across multiple platforms.
Overview
5
5
years of professional experience
Work History
Assistant Account Manager Hyperlocal Maruti Suzuki
AdGlobal 360
Gurgaon
10.2023 - Current
- Driving entire project of KTM East region under Hyperlocal to go digitally enhanced.
- Liaising with and acting as the link between the client and the agency by maintaining a regular communication channel.
- Provide benchmark and tracking reports of Clients, and Media Team on key performance indicators (KPIs).
- Managed a team for executional & reporting activities.
- Revenue Management and payment receivable managements.
Associate Account Manager Hyperlocal Maruti Suzuki
AdGlobal 360
Gurgaon
10.2022 - 10.2023
- Campaign Driving through - Social Media, Lead Generation - FB Ads, Google Ads.
- Media planning on a monthly or quarterly basis.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Worked as a digital marketing specialist for Google Ads, app performance team which involves working on tickets from account managers for large consumer scale.
- Managed multiple projects simultaneously while meeting deadlines.
- Create monthly and quarterly departmental reports to determine whether KPls are being met and where there is room for improvement.
Performance Marketing Specialist
Unbundl
Delhi
02.2022 - Current
- Create, maintain, scale e-commerce and lead generation campaigns on facebook ad manager and google Adwords
- Formulate weekly and monthly strategies to build a lasting digital connection with customers
- Monitor brand presence and conversions on all platforms
- Communicate and brainstorm with team on all elements of campaign, creatives, strategy, performance, and project status
- Make reporting structures, insights, future plans and strategy to communicate same with clients on calls, messages, and emails
- Working on Daily, weekly and monthly insights of campaign on google and facebook and updating required changes accordingly
- Working with creative team and content writers for creatives and ad copy
- Working on conversion rate optimization for client website to improve performance
Junior Media Analyst
Adsparkx
Gurgaon
06.2020 - 01.2022
- Managed Individual Monthly budget between 70L -1CR on Facebook,
- Actively manage paid campaigns to achieve clients’ goals – which may vary from engagement, acquisitions, direct response, reach and frequency, conversion etc
- Major work on lead generation and conversion campaign for different category through Facebook ads
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions to maximize ROI
- Communicate and brainstorm with team on all elements of the campaign, including planning, performance, and project status
- Develop and manage Multiple ad account and Facebook accounts
- Maintain a high level of up-to-date knowledge of best practices and strategies in paid media on ( ad creative updates, ads spy, new category, innovation opportunities, etc.)
- Working with the tech team and creative team to create landing page, ad copy for continues testing
Education
Post Graduate Diploma - Business Administration
Symbiosis Centre For Distance Learning
Pune, India04.2021
Bachelor in Business Economics (BBE) - Business Economics
DAV Institute of Management
Faridabad, India05.2019
Skills
- Analytical skills
- Social media marketing
- Performance marketing
- Facebook ad manager
- Client Servicing
- Problem Solving Analysis
- Project Management
- Organizational skills
- Team Leadership/Management
- Communication and collaboration
- Google AdWords
- Google Analytics
- Search engine optimization
- Voluum
- Knowledge in excel
- Strategy development
Timeline
Assistant Account Manager Hyperlocal Maruti Suzuki
AdGlobal 360
10.2023 - Current
Associate Account Manager Hyperlocal Maruti Suzuki
AdGlobal 360
10.2022 - 10.2023
Performance Marketing Specialist
Unbundl
02.2022 - Current
Junior Media Analyst
Adsparkx
06.2020 - 01.2022
Post Graduate Diploma - Business Administration
Symbiosis Centre For Distance Learning
Bachelor in Business Economics (BBE) - Business Economics
DAV Institute of Management
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