DIVYA Chaubey

• Fostering a professional working relationship with 12+ key accounts valuing INR 35Cr+ Annually contributing to 30% of sales of the Southern India region.
• Successfully overseeing a high-performing team managing a business portfolio exceeding INR 15Cr+ in revenue.
• Improving the Brand Image and Brand Presence in newer and unrepresented areas.
• Handling various product categories such as Architectural Hardware, Sliding fitting, Glass Fittings, Furniture Fittings, and Kitchen Fittings.
• Demand generation by coordinating with channel partners, interior designers, architects, and other stakeholders in the industry.
• Revival of dead accounts adding to additional business of INR 1 Cr.
• Liaison with cross-functional teams such as product, procurement, logistics, and operations.

• Created and maintained strategic partnerships with channel partners to expand network and business bonds for long-term profit-making the relationship.
• Managed 11 Kitchen Partners, Architects, and Interior Designers' channel in trade and franchisee vertical.
• Liaised with Customer Service, Sales & Marketing Management to develop a solution & accomplish shared objectives.
• Developed market penetration and brand awareness while sustaining existing channels.
• Developed sales plans to increase market share, customer base & revenue.

• Gap Analysis: Analyzed the Focused Counters on Need, Desire & Problem Matrix.
• Accessed and analyzed market trends, dynamics, and competitor behaviors.
• Conducted Market & Competitor analysis to understand growth opportunities and industry trends.
• Resolved escalated concerns using professionalism and understanding of facets of the issues improving the credit terms by 50%.
• Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.

• Established the strong digital footprint in the bank.

• Analyzed consumer perception about the banking industry via primary and secondary research.

• Acquired 100+ potential leads via a combination of primary research and brand awareness campaign.

• Worked as a promoter of Real Fruit Juice at Saahakari Bhandar, Superstore.
• Studied fastest selling SKUs with respect to each age.
• Analyzed the consumer behavior towards beverage industry.
• Offered friendly and efficient service to customers & handled challenging situations with ease.
• Served customers and followed outlined steps of service.

• Conducted daily updates to social media profiles to boost company online presence.
• Designed social media campaign ideas resulting in enhanced website engagement.
• Analyzed trends in social media posts and followers to maximize viewership.

• Published news & articles on socio-political issues.
• Formatted articles, blogs and webpages with HTML, photos and infographics.
• Composed original written material submitted for approval by supervisor, editor or publisher.