Work Title
Summary
Overview
Skills
Work History
Education
Languages
Timeline
Generic

Divya D'Costa

Mumbai

Work Title

Content Writer & Team Lead

Summary

Experienced professional with 6+ years in supporting internal teams and developing creative solutions to drive brand growth.

Overview

7
7
years of professional experience

Skills

  • Leadership and Strategic delivery proficiency
  • Project Management
  • Project Coordination
  • Analytical mindset
  • Content Strategy and Execution
  • Content Creation and Management
  • Copy Writing
  • Content Marketing
  • Social Media
  • SEO experience
  • Content Curation
  • Audience Analysis
  • Consistent brand messaging
  • Proofreading
  • Editing and proofreading
  • Creative Writing

Work History

Content Professional & Acting Team Lead

Datamatics Business Solutions
05.2021 - Current
  • Staying updated on industry trends to ensure the content strategy remains relevant and competitive
  • Advising guidance on content creation, ensuring consistency in style, tone, and messaging across all platforms
  • Overseeing the development and production of high-quality content across channels
  • Collaborate with the digital marketing team to optimize content for search engines (SEO) and track content performance
  • Develop and maintain a content calendar that aligns with marketing campaigns, product launches, and other key initiatives
  • Stay up to date with industry trends, emerging platforms, and best practices.

Freelance Research and Content Professional

Freelancer for companies/agencies/brands
10.2019 - 09.2021
  • Developed and managed the quality of copy deliverables that included emails, drafts, mailers, social media, landing pages, blogs, articles, etc
  • Developing effective copies that generate interest and ensure end-objectives are met
  • Working in close co-ordination with internal and external stakeholders to create optimized content across different channels to ensure that KPIs are met
  • Daily KRAs included blogging, social media content, SEO-content to receive more bang for the buck
  • Assisting the team in boosting content and measuring results to ensure a high stream of traffic
  • Working along with the SEO team to optimize content across different channels to ensure that KPIs are met
  • Assisting the team in boosting content and measuring results to ensure a high stream of traffic
  • Liasoning and brainstorming with internal teams to create marketing collaterals
  • Working towards creating fresh and engaging content.

Research Analyst and Content Creator

Just Dial
12.2017 - 10.2019
  • Business Analysis and providing decisions to increase revenue and support growth
  • Vertical Mapping Gather and Classify customer information, segregate customer profiles basis different business lines
  • Creating content post extensive analysis and evaluation of all the resources available
  • Developing creative and SEO-friendly content like blogs, articles, etc.

Education

MBA/PGDM - Marketing -

Mumbai University
01.2017

Bachelor of Commerce -

Mumbai University
01.2014

Languages

English
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2

Timeline

Content Professional & Acting Team Lead

Datamatics Business Solutions
05.2021 - Current

Freelance Research and Content Professional

Freelancer for companies/agencies/brands
10.2019 - 09.2021

Research Analyst and Content Creator

Just Dial
12.2017 - 10.2019

MBA/PGDM - Marketing -

Mumbai University

Bachelor of Commerce -

Mumbai University

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Divya D'Costa