Divya Goel

• Spearheaded the revamp of Glance's gaming offerings for new market, from conceptualization to execution. Conducted comprehensive user research, Led cross-functional efforts to balance requirements and drive product delivery.
• Leading the development of an independent gaming app, I conceived the app's vision and collaborated closely with designers to translate concepts into tangible design elements, ensuring alignment with user expectations and market trends. Currently leading the engineering efforts to bring the app to market

• Was the owner of 0 to 1 launch of PWA Game Center on Glance.
• Shipped multiple iterations of Game Center, with multitude of key features like user Profile, Wallet, Bookmarking,Video streaming, CMS portal for video streaming, UI revamp, Gif Support, Notifications, User rating system and revamp of CMS portal of game publishing
• DAU of Game Center consistently increased from ~2M to 6.5M over the course of the year
• Currently working on personalization of home page on Game Center and Integrations of GC with international platforms
• Dotted line reporting of Product analysts

• As the Owner of Performance advertising On Glance, launched and scaled performance advertising (One-Click Install) on Glance
• Over the course of one year, Increased the CVM by 8-10X by addressing funnel drop offs and scaled the revenue to 10k DRR
• Launched OCI as a service, which enabled partner networks to leverage one click install
• Owned,conceptualized and launched multiple small projects like enabling Network targeting, segment targeting, OCI as a service , multi app install, rewarded Video and OCI monetization on Game Center, and enabling S2S tracking on Glance
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• Led the conceptualization, delivery management for the launch of v0 of Game center on Glance and a CICO fantasy game app for Glance
• Product owner for company wide data migration from AWS servers to Azure servers
• Closely worked with Business team to lay the foundations for performance advertising on glance
• Owner of Retention of the product. Trained Analysts on retention analysis framework

• Owner of Retention and the key engagement metrics of the product
• Deep dive on data to isolate issues and identify potential bugs in sdk launches. Ad hoc analysis and dashboards for multiple stakeholders across business, marketing, Strat-ops and sales
• Single point owner of the investor databook
• Owner of training new joiners in SQL, Data and analysis frameworks

Owner of the OEM revenue & ARPU expectations and also the owner of data analysis and user level behavior of all the strategic initiatives of the team .The strategy of the team towards the OEM was revamped in Q3 as a result.

• Account owner of CPA/CPI/CPR/CPS performance advertising campaigns of all India e- commerce and O2O(~50) clients. Streamlined the India Performance business and scaled it by 12X in a year

• Worked on predictive statistical models like Propensity To Buy, Lead and Opportunity scoring,Parametric survival models, Factor Analysis, Sponsorship Analysis & Product Recommendation Engines