Divya Gupta
Associate Vice President
Gurgaon,HR
Summary
Strategic and results-driven Product Leader with 10 years of experience in driving digital transformation, product growth, and customer-centric innovation. Proven expertise in launching and scaling high-impact products across E-commerce, Healthcare, Media, and Telecom sectors. Currently heading product for a fast-paced Age-tech platform
Overview
10
10
years of professional experience
Work History
Associate Vice President (Product Head)
Antara Assisted Care (Max India)
07.2023 - Current
- Building AGEasy- D2C platform for seniors to help them age with ease and joy
- Scaled revenue from 0 to 22 Cr since launch (Sep'23) by March'25 (2.5% CVR)
- Led talent acquisition efforts, attracting top talent from diverse backgrounds and skill sets with 100% retention
- I envisioned product organization and am managing a high-performing team
- Spearheaded the design and revamp of website esp. PDP, checkout and landing pages, +15% conversion
- Established WhatsApp-first journeys for purchase, post order and appointment booking
- Led integration of Amazon, Flipkart, and Blinkit with WMS, -80% manual tracking
- Built admin portal, an internal website, that supports store operations, expert rostering and recommendation engine
- Collaborated with cross-functional teams to drive process improvements and innovation.
- Drove digital transformation efforts within the organization, leveraging emerging technologies to streamline workflows, improve communication channels, and enhance overall productivity
- Set up a centralized tech-driven call center with ticketing and lead management systems for customer support and issue resolution, 20% lead to conversion
- Built an AI voicebot for AGEasy to act as agent for inbound queries
Senior Product Manager- Diagnostic Storefront
PharmEasy
05.2022 - 07.2023
- Product Head for Diagnostic storefront, checkout and Catalog on app (iOS+Android) and website
- Drove 2 Cr incremental monthly revenue solely from product initiatives in March'23
- Revamped diagnostics collection pages, +10% ATC from collection pages
- Implemented template based widget addition tool to manage new widget addition and update in realtime on main and diagnostics homepage, +9% engagement
- Introduced Best price (less of coupon discount) on Product details page, +15% ATC
- Improved discount visibility across funnel with milestones offers, +8% ATC
- Increased funnel drop off conversions with adding Previously Browsed and purchased widgets +10% ATC
- Introduced Add to cart prompt with related add-ons and upsell items, Cart value +8%
- Streamlined prescription upload journey to book Diagnostics orders, +1% orders
- Led serviceability related improvements, +10% Orders
- Increased order value with Cart upsell widget, +8% average order value
- Coupon auto application on cart, cart conversion +10%
Senior Product Manager (Product Owner)
Hindustan Times Digital
03.2021 - 04.2022
- Product Owner for Mint, Hindustan Times and Hindustan Hindi News Apps (iOS+Android)
- User Onboarding and Profile Enrichment- Learning screens to educate user about critical features and common flows, capturing user information
- Created framework for interventions via Webengage, +8% in engagement
- Implemented Firebase A/B test on HT app to finalise new article show screen, +7% screenviews/users
- Improved performance of the HT app, +50% faster article show page load
- Introduced personalisation on the Mint, Hindustan Times and Hindustan Hindi News apps- similar stories, Recommended for you, trending+15% engagement
- Led acquisition initiatives for Hindustan and HT apps, +10% indirect installs
- Planned ads interventions leading to +10% indirect revenue on HT, Mint apps
Assistant Manager Product & Analytics
Vodafone Idea Limited
06.2015 - 03.2021
- Lead personalization engagement and analytics on Vodafone Idea content apps
- Implemented recommendation engine for Vodafone Play app
- Launched 'Top Picks for Your Playlist' for segmented users, +7% engagement
- Introduced personalization & optimized null searches, +18% conversion
- Set-up the analytics backbone by defining KPIs & setting up key reports
- Actively involved in shaping content strategy and making decks for CXOs
- Conceptualized & implemented User Engagement and retention framework for Vodafone Play and Idea Movies & TV, +100% active users, +25% engagement
- Envisioned unprecedented, segmented benefit credit functionality integrating telco & digital attribution platforms
- Drove gross revenues (GMV 12Cr.) through Idea Website and app FY'18
Education
PGDM - General Management (Marketing & IT)
Indian Institute Of Management Kozhikode
Kozhikode, India 04.2001 -
B.Tech. - Electronics And Electrical
Maharaja Surajmal Institute of Technology, GGSIPU
Delhi, India 04.2001 -
AISSCE (XII) - Science
Kendriya Vidyalaya Andrews Ganj
New Delhi, India 04.2001 -
AISSE (X) - General
Kendriya Vidyalaya INS Hamla
Mumbai, India 04.2001 -
Skills
Product Vision and Leadership
Stakeholder Management
Wireframing & User Experience Design
Empathy and customer centricity
Team Development & People Leadership
Problem solving and Consumer behavior
Agile Project Management
Personalization & Recommendation
Accomplishments
- Winner, 2nd prize, International News Media Association Global Awards for HT app redesign in Best Product iteration category, amongst entries from 40 countries, June 2022
- Product Value champion at PharmEasy, March 2023
- Received Digistar Product Champ award in HT for Q3 FY'22, HT Digital, Jan 2022
- Selected in Vodafone Idea Leadership program from the combined management talent pool of Idea and Vodafone post multi-level selection process, 2019
- Received Excellence award, given to the top 2 percentile, Vodafone Idea Limited 2018
- Completed 6-month certification program Google Digital Marketing professional offered by Manipal University, 2018
- Certificate of Merit for one of the Best Social Development Project of PGP17, IIMK, 2015
- Awarded Merit Scholarship from Cabinet Secretariat Welfare Fund for pursuing higher Education, 2006
POSITION OF RESPONSIBILITY
- Elected Member Merchandising and design committee (Merchandiser and Designer), IIMK 2013-2015 -Spearheaded vendor selection and negotiations in the Pan IIM Laptop deal which grossed 76 lakhs
- Placement Coordinator and advisor, MSIT 2009-2013- Managed placements activity for a batch of 480 students
ADDITIONAL INFORMATION
- Tools: Jira, Asana, Miro, GA4, Mixpanel, VWO, Adobe Analytics(advanced), Tableau, Figma, Zeplin, Postman, Ms Office, Adobe Audience Manager, Adobe Target, Clevertap, Webengage, MoEngage, Netcore, AppsFlyer, SQL, Zoho, Unicommerce
- Languages: English (native or bilingual), Hindi(native)
Timeline
Associate Vice President (Product Head)
Antara Assisted Care (Max India)
07.2023 - Current
Senior Product Manager- Diagnostic Storefront
PharmEasy
05.2022 - 07.2023
Senior Product Manager (Product Owner)
Hindustan Times Digital
03.2021 - 04.2022
Assistant Manager Product & Analytics
Vodafone Idea Limited
06.2015 - 03.2021
PGDM - General Management (Marketing & IT)
Indian Institute Of Management Kozhikode
04.2001 -
B.Tech. - Electronics And Electrical
Maharaja Surajmal Institute of Technology, GGSIPU
04.2001 -
AISSCE (XII) - Science
Kendriya Vidyalaya Andrews Ganj
04.2001 -
AISSE (X) - General
Kendriya Vidyalaya INS Hamla
04.2001 -