Divya Jaidka
Delhi
Summary
Highly motivated and solution-focused marketing leader with 13+ years of experience in digital marketing, online branding, and strategic campaign execution. Proven expertise in driving measurable outcomes, increasing brand visibility, and implementing innovative marketing strategies to achieve business objectives.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Social Media Marketing Manager
HFCL Ltd.
05.2021 - Current
- Spearheaded go-to-market strategies and positioning for telecom industry products in global markets
- Managed digital campaigns across social media, PPC, and SEO, leading to a 100% increase in website visibility
- Successfully executed product launch campaigns in Europe and North America, securing 30+ global media coverages
- Developed and implemented social media content strategies, increasing engagement across LinkedIn, Twitter, Instagram, and Facebook
- Created and managed PPC ad campaigns, resulting in 120% growth in paid website traffic
- Planned and executed webinars, achieving 100% registration targets with a 30% attendee rate
- Led cross-functional collaboration with product teams to optimize digital marketing strategies
Social Media Marketing Manager
Cyber Quad Solutions Pvt. Ltd.
11.2018 - 05.2021
- Developed and executed digital marketing strategies to drive brand awareness and lead generation which resulted in traffic increase of 50%
- Managed paid and organic campaigns across Facebook, Google Ads, and email marketing
- Conducted competitive analysis and market research to refine marketing tactics
- Coordinated with clients, freelancers, and vendor agencies to ensure timely campaign execution
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Optimized email campaigns to increase open and click-through rates.
Assistant Digital Marketing Manager
ATMC Business Processing Pvt. Ltd.
09.2017 - 09.2018
- Created and managed a 360-degree social media marketing plan for brand visibility
- Designed and published engaging social media content across multiple platforms
- Led influencer marketing collaborations with fashion and lifestyle bloggers to boost brand reach
- Developed and optimized paid marketing campaigns on Facebook and Google
Senior Social Media Strategist
Arruccus Media Pvt. Ltd.
04.2015 - 09.2017
Social Media Executive
Logic-shore Consulting Pvt. Ltd.
12.2012 - 04.2015
Marketing Intern
GlaxoSmithKline
05.2012 - 11.2012
Front Office Engineer
Ericsson Global India
09.2010 - 09.2011
Education
Master of Computer Applications (MCA) -
RC Institute of Technology
Delhi01.2010
Bachelor of Science (B.Sc.) -
ARSD College
Delhi01.2007
Skills
- Performance Reporting
- Product Marketing
- Go-to-Market Strategy
- Project Management
- Campaign Execution
- Cross-functional Collaboration
- Performance tracking
- Competitor analysis
- Social media and promotions
- Public and media relations
- Marketing strategy development
- Social media management
- Lead generation campaigns
Certification
- Google Analytics Certified
- HubSpot Content Marketing Certification
- SEMrush SEO Toolkit
- Facebook & Google Ads Manager
Accomplishments
- Successfully increased website traffic by 120% through optimized PPC campaigns.
- Led a product launch campaign in Europe & North America, securing 30+ media coverages.
- Achieved a 100% visibility surge through strategic SEO and content marketing efforts.
- Drove 100% webinar registration targets with 30% attendee conversion.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Software
Google Analytics Certified
Google Ads Manager
SEMrush
LinkedIn Ads
Timeline
Senior Social Media Marketing Manager
HFCL Ltd.
05.2021 - Current
Social Media Marketing Manager
Cyber Quad Solutions Pvt. Ltd.
11.2018 - 05.2021
Assistant Digital Marketing Manager
ATMC Business Processing Pvt. Ltd.
09.2017 - 09.2018
Senior Social Media Strategist
Arruccus Media Pvt. Ltd.
04.2015 - 09.2017
Social Media Executive
Logic-shore Consulting Pvt. Ltd.
12.2012 - 04.2015
Marketing Intern
GlaxoSmithKline
05.2012 - 11.2012
Front Office Engineer
Ericsson Global India
09.2010 - 09.2011
Master of Computer Applications (MCA) -
RC Institute of Technology
Bachelor of Science (B.Sc.) -
ARSD College
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