Google AdWords
Hi, I’m
Divya
Digital Marketing Manager
Port Blair
Summary
A competent professional with more than 10 years of experience in Digital Marketing and content strategies to ensure the right platforms are used to deliver the right messages to the right audiences at the right time. Always seeking to do something different, I am passionate about the role that digital and social channels play in helping companies succeed.
Overview
12
years of professional experience
4
Certifications
3
Language
Work History
SeaShellPort Blair
Digital Marketing Manager
06.2020 - Current
Job overview
- Establish and maintain the brand's profile on social media platforms like Meta, Instagram, and YouTube to develop an engaged community of followers, while effectively expanding their audience and increasing awareness of the hospitality brand.
- Create innovative social media posters, videos, and content for audience engagement in Canva.
- Design and monitor Social Media Ads and effectively use the budget to run Meta, Instagram Ads and Campaigns in Ads Manager.
- Creating, updating, and monitoring campaigns in Google AdWords. To create effective copy and creatives for campaigns, monitor keywords and bids, and track campaigns on Google Ads.
- Analyze & optimize Ad Campaigns to increase ROI.
- Data analysis through Google Analytics and Meta Pixel to ensure consistent audience engagement.
- Monitor & design TripAdvisor Sponsored Placement Ads and Business Advantages for potential conversions.
- Closely works with social media influencers and collaborators to increase sales and engagement.
- Monitor and manage the online reputation of the brand in Google Business and Tripadvisor. Respond to reviews and track the online presence of top competitions.
- Plan and write articles as part of the marketing to be published in leading in-flight magazines and digital newspapers.
- Led and managed talented teams to plan and implement project tasks, meeting timelines and exceeding expectations.
- Drove cross-functional collaboration with a focus on quality service delivery.
- Analyzed competitor pages to locate backlinks and keyword opportunities.
- Monitor the return on investment of online and social media marketing efforts.
STC Group of Companies & Advanced Beauty & Cosmetic ClinicChennai
Digital Marketing Manager
11.2015 - 04.2018
Job overview
- Developing and implementing digital customer acquisition campaigns
- Manage all social media platforms to develop and engage followers for successful business conversions.
- Implemented new website design and developed fresh content for all pages
- Monitored creative video production for marketing on all digital platforms.
- Optimizing landing pages, websites, and page content across multiple domains.
- Ensuring that every campaign is communicated and understood by sales staff across the business
- Design and program monthly newsletters and creative social media posters to increase awareness of the brand.
- Building and nurturing relationships with Press and PR agencies
- Additional responsibilities of Business Proposal creation
Epagemaker (FishBowl)Chennai
Email & Social Media Associate
04.2015 - 10.2015
Job overview
- Establish and maintain clients' social media platforms including, , Twitter, and Instagram to develop an engaged community of followers, while effectively expanding their audience and increase awareness of each brand
- Monitor and manage the online reputation of each client via websites such as Yelp, Trip Advisor, Urban spoon, Foursquare and Google
- Data Analysis through Salesforce to ensure consistent audience engagement
- Respond to reviews on behalf of clients as well as track the online presence of top competitors
- Design and program online marketing creatives, such as monthly newsletters and trigger messages for email lists, using Photoshop.
Mobius Knowledge ServicesChennai
SEO specialist and Senior Content Writer
05.2013 - 03.2015
Job overview
- Responsible to develop creative SEO-optimized content for Coupon blogs for
- International Fashion Brands like Gap, Banana Republic, Piper lime, and Athleta.
GI Hospitalities Private LtdChennai
Executive Content Writer
11.2011 - 04.2013
Job overview
- Develop B2B content for the partners to be published and seen on the website and manage client relationships
- Ability to manage multiple projects in parallel.
- Organized and detail-oriented with a strong work ethic.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Adaptable and proficient in learning new concepts quickly and efficiently.
Education
IIAEDehradun
Aeronautical Engineering from Aviation
05.2008 - 2011.05
Skills
Digital Content Strategy and Design
undefinedCertification
Google - Fundamentals of Digital Marketing Certificate
Software
Meta Business Suite
Google Analytics
MS Office
Canva
Mail Chimp
WordPress
Similar Profiles
BHARATH CHANDRANBHARATH CHANDRAN
RESTAURANT TEAM MEMBER at SeashellRESTAURANT TEAM MEMBER at Seashell
Yazid YassirYazid Yassir
Data Analyst at Seashell Tourism CompanyData Analyst at Seashell Tourism Company
Vanessa BellandiVanessa Bellandi
Duty Manager at The SeaShell of Lisson GroveDuty Manager at The SeaShell of Lisson Grove