Summary
Overview
Work History
Education
Skills
Technical Skills
Timeline
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Divya Mathur

New Delhi

Summary

Content marketer and writer with over 7 years of experience crafting user-friendly web content.

Overview

13
13
years of professional experience

Work History

Content Marketer

Smartworks
05.2023 - Current
  • Create, edit, and publish most of the site's content.
  • Manage content calendar and strategy for Smartlinks' organic growth
  • Develop SOPs for streamlining workflow
  • Work actively with the founder on brand and product growth
  • Optimize and monitor on-page SEO
  • Co-manage one of the fastest-growing link-building communities on Slack

Senior Associate, Consumer Marketing

Harappa Education
10.2021 - 12.2022
  • Conceptualized, authored, and organized content for a rapidly evolving consumer app.
  • Provided writing support in fast-paced environment for a variety of public-facing materials, including blog posts, newsletters (avg opening rate 14%, CTR 4%), social media posts (LinkedIn, Instagram, and WhatsApp), drip campaigns, push notifications, and forum answers.
  • Leveraged Google Search Console and SurferSEO to spot content improvement opportunities.
  • Improved existing articles to enhance their ranking (resulting in 10% organic traffic improvement).
  • Trained a team of writers to deliver SEO-friendly content.
  • Managed stakeholder relationships (with content and SEO agencies) to deliver high-quality content.

Content Writer

Agio Support Solutions
06.2021 - 09.2021
  • Wrote and edited high-quality content for an upcoming website under tight deadlines.
  • Leveraged exceptional writing, editing, and proofreading skills to create engaging and error-free content.
  • Utilized Yoast SEO tools to optimize content as per company guidelines.

Freelance Writer

Self Employed
08.2014 - 05.2021
  • Wrote and proofread blogs, press releases, sales letters, product descriptions, and newsletters for a diverse clientele.
  • Organized material to research and complete writing tasks.
  • Conducted keyword research using Google Keyword Planner and created topic clusters for clients.

Assistant Editor

Journeymart.com
10.2010 - 03.2011
  • Created and edited travel features, destination guides, and news stories to market company services to website visitors.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
  • Collaborated with the sales team to brainstorm new ideas for website articles.

Education

Full Stack Web Development Nanodegree

Udacity
03.2018

Master of Arts - International Relations

Jawaharlal Nehru University
New Delhi, India
06.2013

Bachelor of Arts - Journalism

Delhi University
New Delhi, India
06.2010

Skills

  • Article Writing
  • Sales Letters
  • Digital Content Development
  • Work Copywriting
  • Editorial Calendaring
  • Brand Consistency
  • Short Stories
  • Content Curation
  • Social Media Content Writing
  • Editorial Processes

Technical Skills

  • SurferSEO
  • UberSuggest
  • Google Analytics
  • Google Search Console
  • Google Keyword Planner
  • Canva
  • WordPress
  • GitHub
  • HTML, CSS, JavaScript (ES6)
  • React (v16), Node.js, Express (REST API), MongoDB, SQL

Timeline

Content Marketer

Smartworks
05.2023 - Current

Senior Associate, Consumer Marketing

Harappa Education
10.2021 - 12.2022

Content Writer

Agio Support Solutions
06.2021 - 09.2021

Freelance Writer

Self Employed
08.2014 - 05.2021

Assistant Editor

Journeymart.com
10.2010 - 03.2011

Full Stack Web Development Nanodegree

Udacity

Master of Arts - International Relations

Jawaharlal Nehru University

Bachelor of Arts - Journalism

Delhi University

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Divya Mathur