Divya Pandey

• Developed innovative marketing campaigns based on key objectives.
• Incorporated product changes and into marketing messages to drive customer engagement and maximize profits.
• Cooperated and worked closely with marketing and PR agencies to develop strategies to boost brand awareness.
• Working with IT Team to enhance customer app for a seamless customer journey.
• Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing agencies.
• Oversaw professional social media messaging through content development, follower engagement, trend analysis and by leveraging competitor research.
• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Oversaw professional video production for internal and external marketing.

Digital Marketing-

• Developed and implemented new online marketing strategies to increase brand awareness and sales of company.
• Planned monthly marketing and content calendars for social media; Facebook, Instagram, Website, Email Marketing, Bulk Whatsapp, Google Ads and SEO.
• Created and managed annual and monthly marketing budgets.
• Evaluated all digital marketing campaigns, completed periodic reports and reworked on strategies.
• Coordinated with marketing and content agencies for efficient and timely delivery.
• Carried transition from outsourcing SMO and SEM campaigns to in- house team- Saved company expenses by 30%.

• Achieved 50% lead increment in same budget.
• Managed global events and increased participation rate by 25%.

• Competitor analysis and market study for industry trends.

2) Communication-
• Creating blogs, newsletters, content ideas for marketing and customer relationship.
• Inter subsidiary interactions to exchange ideas and implementing best practices in subsidiary.
• Preparing pre-launch, progress and result reports for MD and Korean Headquarters.
• Attending monthly marketing, franchise recruitment and global training conferences.

3) Project Management-

• Researched and investigated project requirement
• Developed various models; operational process, profit and loss analysis, competitor analysis, implementation and result study.

• Franchise management
• Developed setup and business development plan for over 15 franchises.
• Franchise center visits for quality assurance.
• Regular communication with franchise to ensure long term association with company.

• Scheduled and conducted classes for 250+ students in Math and English
• Lead follow-ups, parent orientations , feedback communication for new enrolments and students.
• Conducted diagnostic test of students to ensure correct starting levels.
• Created and participated in various marketing campaigns and events to increase student count of center.

• Instructed 300+ students in Math and English principles, concepts and in-depth subject matter.
• Administered assessments to determine each student's specific educational needs.
• Written case studies on various students’ conditions for better understanding of efficiency of study plan and instructions.
• Prepared training material on program's philosophy, content and operations.
• Conducted training of new and existing franchise centers on various aspects of Kumon learning.

• Project Management
• Designed and executed educational projects for government primary schools.
• Designed questionnaires/ surveys for level assessment and learning material of English, science and mathematics for primary classes in form of activities and games.
• Prepared reports for various events and progress of project, case studies etc.
• Designed survey and performing data analysis to understand cause and effect of programs being implemented.
• Conducted classes for children focusing on English, science and mathematics using interactive methods.
• Conducted educational and sports event for students with purpose of increasing efficiency of attached government schools and enhance their enrolment rate.
• Communication
• Meeting with various stakeholders of government education system such as collector, district education officers, headmasters etc. for government liasoning.
• Meeting with CSR head of various organizations for fundraising.
• Regular communication with parents and community youth to improve home and neighborhood ecosystem of students. Great response received from mother parents.

• Experience in manual testing of wireless devices such as, phones, smart watch and tablets powered with STE, NXP, Qualcomm, Infineon, Spreadtrum and Broadcom BB Chipsets.
• Complete ownership of critical projects of Samsung right from test phase to customer satisfaction. Handled over 11 projects.
• Extensive experience in test plan preparation, designing and authoring test cases, manual test execution and reporting.
• Experience of coordinating test process with various teams including India, Europe, Middle East and South East Asia.
• Data collection, root cause analysis of issue and providing valuable suggestions to development team for improvement.
• Communication and issue resolving amongst various departments such as R&D, factory, marketing etc.
• Working on Product Verification and Product Release stage of Software Development Life cycle.