DIVYA PIRALE

Managing Media Spends of 50M

• Category research and brand insights to build strategies across all clients for Ecommerce Business India
• Development and Adaption of various dashboards and eCommerce automation tools to improve performance efficiency, better analysis and performance insights across platforms and efficiency resource management
• Team training and development across E-commerce business- India
• Working on Client pitches to further grow the existing Ecommerce business

Managed Media Spends of 25M Annually

• 360degree Ecommerce and Performance marketing Media planning and strategy for various brands of Mondelez in FMCG space
• Quarterly and Yearly planning Across marketplaces and E-Groceries
• Ensuring suitable strategies and optimization techniques are deployed to improve efficiency across platforms- AMS RoAS improved from 3 to 4.5 YoY for Cadbury
• Launch of Cadbury Fuse on Marketplaces (Amazon & Flipakrt)- Enabling Sampling activations to encourage trials, On platform visibility to increase product awareness, Gaming activation to increase consumer engagement
• Increasing offtakes of larger packs by adapting upselling marketing strategy through display on Flipkart- 200% YoY Growth in display performance
• Strategizing and planning campaigns across events (ART and BSD)- to leverage traffic growth across platforms
• Team Management & Third Party Vendor Management for smooth execution of campaigns across various platforms
• Bournville Digital penetration campaign was considered as case study in Amazon- Ecom sales saw a 150% growth YoY , 10% improvement in market share
• Best Strategy for Cadbury- Valentine's special - Gold Medal in Amazon Case League'21
• Client servicing and Platform Interaction

Managed Media Spends of 12M annually

• Full funnel strategies and media planning across DTC and Ecommerce platforms to meet brand objectives
• Paid Media management across Amazon & Flipkart- AMS, DSP, Amazon PI, Seller vendor central activations
• Managed Ecommerce for Brands - Lenovo, The Man Company, MARS- Petcare
• Managed DTC for Brands- AO Smith, ITC- Consumer Care
• YoY 25% Growth in Paid Media offtakes for The Man Company. Organic Ranking improved to 7th from 15th In Health and Personal Care category
• ART Display activation leading to 1000+ New to Brand Acquisitions at lowest cost per acquisition in the category- Amazon Case study'21
• Integrated Dashboard development for clients using Power Bi ( collective Ecommerce view for both Amazon and Flipkart)-

• ACHIEVEMENTS
• Managed media spends upto 5 Million annually across DTC platforms
• Strategy & media planning for various brands (Baggit, TrueBlue, Aquatein) for their D2C websites
• Creating ads on social media platforms like Facebook, Instagram, LinkedIn, YouTube & Whatsapp marketing
• Creating & optimizing PPC campaigns (search, shopping, display network)
• Website management (Magento, WordPress & Wix)
• Tracking & Analyzing campaign performance through Google Analytics
• Client management and 3rd party vendor management