Divya Prashar
Faridabad
Summary
Hardworking and Inquisitive employee who aims at creating work in line with business goals adding right pinch of digital nuances and trends.
With fire in the belly, I seek to upscale and keep learning new traits and to fearlessly put my point of view across.
Overview
10
10
years of professional experience
Work History
Account Director
JWT - VML
04.2023 - Current
- Managing client relationships and project timelines efficiently while delivering the assets in time for each of the campaign.
- Managing the creative teams and providing creative judgments which are in line with the business.
- Launched Premium and Commuter range bikes for Hero :Xtreme 160cc and Glamour Classic 125cc in the year 2023 with integrated 360 approach.
- Worked in the Hero Festive Core team delivering some 100 Crore plus campaign(TV, Print and Digital) for Festive.
- Conducted market research to identify trends and opportunities, informing data-driven decision-making for clients.
Brand Leader
McCann Worlgroup
03.2020 - 03.2023
- Amplification via BTL and integrated digital campaign approaches for Gyan Dairy.
- TVCs for Dettol (10 TVCs in a year).
- Capitalizing on COVID phase and working on NPD to boost business for Dettol with 'Maa Maane Dettol ka Dhula' extensions.
- First TVC for Gyan Dairy with Kareena on board as celebrity and endorser for the ever growing dairy market opportunities.
- Re-Branding LT Food Limited and upscaling brand to make it more premium and futuristic.
Account Executive
Hakuhodo
07.2018 - 02.2020
- Integrated 360 campaign launches for Ciaz and Baleno and properties like NEXA Experience centres.
- Regular market visits and detailing out gaps and working on with marketing teams at NEXA closely to fix gaps and making the shopping experience a lot more smoother.
- Digital footprints and SEO evaluations at regular intervals to keep a check on website traffics etc.
- TV and Print MR Releases.
Account Executive
ADK -
02.2018 - 07.2018
- Leading operational level jobs for both the brands and assisting the team with competition analysis.
- Analysis and trends for this category.
Executive - Corporate Communication
Paharpur Business Centre
06.2014 - 02.2016
- Strategically planning yearly AOP calendars based on market conditions & key deliverables
- Analyzing business potential by conducting competitor/trend analysis & liaising with the stakeholders
- Adaptation of global campaigns in Hindi and other regional languages
- Research calls for understanding new category scope and challenges with the existing products to achieve scalability in revenue
Education
PGDM - Ad. and Marketing Comm.
Apeejay University
Bachelor of Journalism and Mass Comm. -
Chitkara University
Skills
- Project Management Skills
- Negotiation
- Critical Thinking
- Active Listening
- Communication Skills
- Research and strategy
References
- Mayur Chandra, Digital Head, Hakuhodo, M-9911924892
- Manisha Das, Senior Brand Director, McCaNN, M-8920085162
Timeline
Account Director
JWT - VML
04.2023 - Current
Brand Leader
McCann Worlgroup
03.2020 - 03.2023
Account Executive
Hakuhodo
07.2018 - 02.2020
Account Executive
ADK -
02.2018 - 07.2018
Executive - Corporate Communication
Paharpur Business Centre
06.2014 - 02.2016
PGDM - Ad. and Marketing Comm.
Apeejay University
Bachelor of Journalism and Mass Comm. -
Chitkara University
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