Divya Ramaraj
Summary
Outcome-driven Product Manager with 10+ years of experience in automotive IT, specializing in Manufacturing IT and Commercial Vehicle Business. Demonstrated expertise in developing IIoT applications, asset monitoring systems, and business intelligence solutions for global manufacturing plants. Currently spearheading data product strategy at Ford Pro, leading initiatives in customer identity management, CRM integrations, and enterprise data solutions for commercial customers. Committed to harnessing the power of AI/ML to drive data-driven decision-making and enhance operational efficiency.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Data Product Manager
Ford Pro
02.2024 - Current
- Reduced customer fragmentation by 12% and improved data integrity
- Increased customer profile completeness by 25% for better analytics
- Implemented robust data quality checks, ensuring data accuracy and timeliness
- Enabled 30% additional campaign reach by integrating consented customer data
- Led compliance initiatives for third-party data management (D&B, IHS)
Product Manager
Ford Pro
10.2022 - 02.2024
- Built a 0-to-1 fleet management web application, from discovery to full launch
- Defined product roadmap and optimized vehicle tracking & maintenance features
- Conducted user research & testing, increasing adoption & engagement
- Managed API integrations with Telematics systems, improving fleet insights
Product Designer
Ford
09.2019 - 10.2022
- Developed a scalable design system, reducing iteration time by 60% and improving consistency.
- Optimized UI/UX, increasing user engagement by 45% and enhancing workflows.
- Conducted user research & usability testing, boosting product adoption by 40%.
- Designed Fleet Management software, wireframing key features and collaborating with UI/UX leads.
Software Engineer
Ford
07.2014 - 09.2019
- Managed and maintained an asset monitoring system for the manufacturing plant floor, ensuring optimal performance and reliability.
- Developed an IIoT application using ThingWorx to serve as a process board for a global manufacturing plant, enhancing real-time monitoring and decision-making.
- Designed and implemented a business dashboard using Alteryx workflows and QlikView, aggregating and analyzing large datasets to provide actionable insights.
Education
Bachelor of Engineering - Computer Science
Anna University
Chennai01-2014
Skills
- Strategic Roadmap Development
- Iterative Software Development
- Product vision and strategy
- Stakeholder Management
- Product metrics analysis
- Cross-Functional Collaboration
- Product lifecycle management
- Feature Prioritization
- MVP Design and Execution
- Data analytics
- Jira
- BigQuery Data Analysis
- Automotive Expertise
Certification
Certified Product Manager (CPM) - Issued Sep 2023
[AIPMM - The Association of International Product Marketing and Management]
Projects And Achievements
- Spearheaded a customer identity resolution initiative, improving data accuracy.
- Led data-driven marketing automation, enhancing personalization & campaign efficiency.
- Championed data governance frameworks, ensuring compliance with regulations.
Timeline
Data Product Manager
Ford Pro
02.2024 - Current
Product Manager
Ford Pro
10.2022 - 02.2024
Product Designer
Ford
09.2019 - 10.2022
Software Engineer
Ford
07.2014 - 09.2019
Bachelor of Engineering - Computer Science
Anna University
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