Divya Ratanpal
You only have to do a few things right in your life so long as you don’t do too many things wrong.
Warren Buffett
Summary
Result-oriented professional with 5+ years of experience and proven
knowledge of account management and development on both demand & supply side, P&L management, relationship management and client retention.
Overview
5
5
years of professional experience
4
4
Certification
Work History
Demand Partnership Manager
IncrementX
Mumbai
04.2023 - Current
- Researched potential partners, identified opportunities and negotiated terms.
- Developed and implemented strategic plans to secure new partnerships.
- Assessed the performance of current partnerships and developed recommendations for improvement.
- Organized meetings, conferences and other events to facilitate collaboration between partners.
- Created detailed reports on partnership activities and outcomes for management review.
- Maintained up-to-date records of all partner agreements and communications.
- Provided ongoing support to partners throughout the duration of the relationship.
Partners' Demand Manager
pubGenius
Seattle
06.2021 - 03.2023
- Onboarded 8 new demand partners; contributing 9% to the overall revenue
- Successfully onboarded and retained 13 new clients
- Investigated revenue discrepancies resulting in recoveries of ~$2,000
- Analyzed performance trends and consulted partners on implementation of ad position/formats for improving revenue generation
- Identified errors in revenue reporting and developed a streamlined process to mitigate revenue discrepancies
- Handled queries raised by all onboarded customers and demand partner
- Identified opportunities for overall dashboard reporting which helped ease daily reporting
Senior Associate - Publisher Management
Media.net
Mumbai
- Managed accounts that contributed to ~$400k/month for both Programmatic and Contextual Ads
- Handled all strategic and operational aspects, including integration and onboarding of new partners
- Collaborated with product and engineering for the in-house Header bidding and Prebid solution
- Mentored and trained new joinees while managing own set of accounts and targets
- Built daily & weekly reports from scratch to better analyze Publisher data. Provided insights to Pubs on increasing yield
- Worked on addressing and resolving client issues in a timely manner
Associate - Publisher Development
Media.net
Mumbai
- Was responsible for Forecasting and tracking performance of multiple key accounts in the US, CA, IN and EMEA market places averaging ~$2M annually
- Increased revenue on accounts that were directly managed by me by 175%+ ($60k+)
- Studied client's existing advertising setup and introduce new products to improve ad revenue
- Built reports to analyze performance metrics and collaborated on optimization strategies to grow revenue for clients in line company interests
- Operated as a point of contact and provided end-to-end support for existing clients to maintain relationships
- Coordinated with multiple internal teams i.e
- HTML, Sales, Design, Research Analysts, etc in order to carry out assigned tasks while meeting deadlines
Education
MBA - Marketing
10.2025
Bachelor of Engineering: Electronics and Telecommunications -
06.2018
Skills
- Demand Management
- Hubspot
- Onboarding
- Google Ad Manager
- Data Analysis & Interpretation
- Google Workspace
- Microsoft Office
Certification
- Drive Advertising Revenue with Google Ad Manager
- Google Ads Display Certification
- Google Ads Search Certification
- Amazon Sponsored Ads Certification
Hobbies And Interests
- Baking & Decorating Cakes
- Travelling
- Exploring new cuisines
- Listening to music
- Binge Watching TV shows & Movies
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Demand Partnership Manager - IncrementX
04.2023 - Current
Partners' Demand Manager - pubGenius
06.2021 - 03.2023
Senior Associate - Publisher Management - Media.net
Associate - Publisher Development - Media.net
Symbiosis School For Online And Digital Learning - MBA, Marketing
Mumbai University - Bachelor of Engineering: Electronics and Telecommunications,
Similar Profiles
Behr ValerieBehr Valerie
VP Demand Partnership EU at EquativVP Demand Partnership EU at Equativ
Abhishek KumarAbhishek Kumar
Demand Marketing Manager (Inbound & Demand) at Tredence Inc.Demand Marketing Manager (Inbound & Demand) at Tredence Inc.
Tanusree MukherjeeTanusree Mukherjee
Problem Manager, Knowledge Manager, Service Request Manager, Availability, Capacity and Demand Manager at TCSProblem Manager, Knowledge Manager, Service Request Manager, Availability, Capacity and Demand Manager at TCS
Moreece GriffinMoreece Griffin
Technical Solutions Architect - Network Development & Innovation at Children's Health System of TexasTechnical Solutions Architect - Network Development & Innovation at Children's Health System of Texas
Saranya SelvarajSaranya Selvaraj
Specialist- Workforce Management at LTIMindtree LtdSpecialist- Workforce Management at LTIMindtree Ltd