Divya Ratanpal
You only have to do a few things right in your life so long as you don’t do too many things wrong.
Warren Buffett
Summary
Result-oriented professional with 5+ years of experience and proven
knowledge of account management and development on both demand & supply side, P&L management, relationship management and client retention.
Overview
5
5
years of professional experience
4
4
Certification
Work History
Demand Partnership Manager
IncrementX
Mumbai
04.2023 - Current
- Researched potential partners, identified opportunities and negotiated terms.
- Developed and implemented strategic plans to secure new partnerships.
- Assessed the performance of current partnerships and developed recommendations for improvement.
- Organized meetings, conferences and other events to facilitate collaboration between partners.
- Created detailed reports on partnership activities and outcomes for management review.
- Maintained up-to-date records of all partner agreements and communications.
- Provided ongoing support to partners throughout the duration of the relationship.
Partners' Demand Manager
pubGenius
Seattle
06.2021 - 03.2023
- Onboarded 8 new demand partners; contributing 9% to the overall revenue
- Successfully onboarded and retained 13 new clients
- Investigated revenue discrepancies resulting in recoveries of ~$2,000
- Analyzed performance trends and consulted partners on implementation of ad position/formats for improving revenue generation
- Identified errors in revenue reporting and developed a streamlined process to mitigate revenue discrepancies
- Handled queries raised by all onboarded customers and demand partner
- Identified opportunities for overall dashboard reporting which helped ease daily reporting
Senior Associate - Publisher Management
Media.net
Mumbai
- Managed accounts that contributed to ~$400k/month for both Programmatic and Contextual Ads
- Handled all strategic and operational aspects, including integration and onboarding of new partners
- Collaborated with product and engineering for the in-house Header bidding and Prebid solution
- Mentored and trained new joinees while managing own set of accounts and targets
- Built daily & weekly reports from scratch to better analyze Publisher data. Provided insights to Pubs on increasing yield
- Worked on addressing and resolving client issues in a timely manner
Associate - Publisher Development
Media.net
Mumbai
- Was responsible for Forecasting and tracking performance of multiple key accounts in the US, CA, IN and EMEA market places averaging ~$2M annually
- Increased revenue on accounts that were directly managed by me by 175%+ ($60k+)
- Studied client's existing advertising setup and introduce new products to improve ad revenue
- Built reports to analyze performance metrics and collaborated on optimization strategies to grow revenue for clients in line company interests
- Operated as a point of contact and provided end-to-end support for existing clients to maintain relationships
- Coordinated with multiple internal teams i.e
- HTML, Sales, Design, Research Analysts, etc in order to carry out assigned tasks while meeting deadlines
Education
MBA - Marketing
10.2025
Bachelor of Engineering: Electronics and Telecommunications -
06.2018
Skills
- Demand Management
- Hubspot
- Onboarding
- Google Ad Manager
- Data Analysis & Interpretation
- Google Workspace
- Microsoft Office
Certification
- Drive Advertising Revenue with Google Ad Manager
- Google Ads Display Certification
- Google Ads Search Certification
- Amazon Sponsored Ads Certification
Hobbies And Interests
- Baking & Decorating Cakes
- Travelling
- Exploring new cuisines
- Listening to music
- Binge Watching TV shows & Movies
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Demand Partnership Manager - IncrementX
04.2023 - Current
Partners' Demand Manager - pubGenius
06.2021 - 03.2023
Senior Associate - Publisher Management - Media.net
Associate - Publisher Development - Media.net
Symbiosis School For Online And Digital Learning - MBA, Marketing
Mumbai University - Bachelor of Engineering: Electronics and Telecommunications,
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