Divya Rawat
Gurugram
Summary
A dedicated digital marketing expert with extensive experience in managing and optimizing Google Ads and Facebook campaigns to drive maximum ROI. Skilled in PPC, web analytics, and creating SEO-driven content that enhances brand visibility and performance.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Media Senior Associate
Google Operation Center
07.2022 - Current
- Expert in Google Ads Management: Managed and optimized Search, Video, Shopping, Display & Image campaigns using Google AdWords, including Extensions like Sitelink, Price, Promo, and Structured Snippets.
- ROI-Focused Campaign Optimization: Analyzed campaign performance metrics to ensure maximum return on investment (ROI) through keyword optimization and budget management, meeting client KPIs.
- Client-Facing Support and Strategy: Provided direct support to advertisers and account managers, offering actionable insights and campaign improvement recommendations based on in-depth analysis.
- Advanced Web Analytics: Proficient in Google Analytics to measure Pay Per Click (PPC) ROI, and translate performance data into clear reports for stakeholders with actionable insights.
- Stakeholder Communication: Collaborated with clients to align campaign deliverables with their feedback and business goals, ensuring tailored, data-driven advertising strategies.
Digital Marketing Process Associate
Accenture Solutions Pvt. Ltd.
02.2021 - 07.2022
- Facebook Ads Monitoring & Reporting: Tracked and reported on performance of various ad formats (Display, Lead, Carousel, Image) for brand campaigns on Facebook and suggested actionable insights.
Freelance Content Writer
Arise Softech Solutions
04.2019 - 02.2021
- Crafted compelling, SEO-driven content for various clients, enhancing brand visibility and engagement across digital platforms.
Education
MBA - Marketing & Project Management
Manipal University
Jaipur, India07.2025
Bachelor of Arts - Economics & Mathematics
D.B.S PG College
Dehradun, India06.2020
Skills
- Google Ads Campaign Management
- Pay Per Click (PPC) Optimization
- Google Analytics & Google Adwords
- Facebook Ads Monitoring & Reporting
- Client Communication
- Keyword Research & Budget Management
- SEO Content Writing
- Performance Metrics Reporting & Analysis
Certification
- Google Ads Search Certification
- Marketing Analytics: Setting and Measuring KPIs
- Marketing Strategy: SEO Content Writing
- SEO (Foundations/Keyword Strategy)
- Creating a Communications Strategy
- Brand and Marketing Integration
- Content Creation: Strategy and Tools
- Google Analytics 4 (GA4) Essential Training
- Advanced Content Marketing
- Introduction to Career Skills in Data Analytics
Timeline
Digital Media Senior Associate
Google Operation Center
07.2022 - Current
Digital Marketing Process Associate
Accenture Solutions Pvt. Ltd.
02.2021 - 07.2022
Freelance Content Writer
Arise Softech Solutions
04.2019 - 02.2021
MBA - Marketing & Project Management
Manipal University
Bachelor of Arts - Economics & Mathematics
D.B.S PG College
- Google Ads Search Certification
- Marketing Analytics: Setting and Measuring KPIs
- Marketing Strategy: SEO Content Writing
- SEO (Foundations/Keyword Strategy)
- Creating a Communications Strategy
- Brand and Marketing Integration
- Content Creation: Strategy and Tools
- Google Analytics 4 (GA4) Essential Training
- Advanced Content Marketing
- Introduction to Career Skills in Data Analytics
Similar Profiles
Pinki Kumari RoyPinki Kumari Roy
Team Lead at Google Operation CenterTeam Lead at Google Operation Center
Jasmeen Kaur ChawlaJasmeen Kaur Chawla
Community Manager at Google operation centerCommunity Manager at Google operation center
Aftab Abdul KareemAftab Abdul Kareem
Technical Process Senior Associate at Google Operation CenterTechnical Process Senior Associate at Google Operation Center