DIVYA SHUKLA
New Delhi
Summary
Strategic leader in content marketing and UX writing, with over 7 years of experience driving engagement and growth across diverse industries. Expertise in developing high-impact content strategies, SEO-focused website copy, and social media campaigns for fintech, SaaS, tech, and a wide range of other domains. I have a strong background in crafting content for both B2B and B2C audiences, and I have proven success in B2B communication and lead generation. Demonstrated success in enhancing organic traffic by over 40% and generating qualified leads through effective content strategies. Skilled in cross-functional collaboration, brand voice development, and analytics-driven optimisation.
Overview
7
7
years of professional experience
Work History
Assistant Manager – Content Marketing
Knowlarity- A Unit of Gupshup Technologies
Gurugram
11.2022 - Current
- I developed and implemented SEO-focused content strategies, which significantly boosted organic traffic within a year.
- Led a team of 8 (5 in-house writers and 3 freelancers), enhancing content quality and improving turnaround times.
- Wrote high-impact landing page copy, thought leadership articles, product blogs, and website content to strengthen brand positioning.
- I have designed and executed multi-channel content plans for blogs, ebooks, guides, video scripts, storyboards, social media, webinars, and email campaigns, resulting in 100+ qualified leads per quarter.
- Crafted website content, product messaging, UX microcopy, and UX writing that enhanced user engagement and improved the customer journey.
Senior Associate – Content & Script Writer
Paytm (One97 Communications Pvt. Ltd.)
Noida
11.2021 - 11.2022
- I have crafted captivating scripts, articles, and website content specifically designed for product launches, promotions, and customer interaction in various fields like entertainment, astrology, and lifestyle.
- Developed high-quality product documentation, user manuals, and app/website content, ensuring accuracy and alignment with brand voice.
- Proofread and edited content to maintain consistency and quality standards.
- Designed contest questionnaires, promotional scripts (for social media, SMS, IVR, OBD, PCN, USSD, and videos), and taglines for campaigns.
- Translated content from Hindi to English for multilingual outreach.
- Delivered SEO-optimized blogs, articles, and marketing content to enhance online visibility and organic reach.
- Boosted audience engagement through impactful content strategies.
- Collaborated with cross-functional teams to deliver on tight deadlines for high-profile product campaigns.
Community Manager
Urban Skill- A Unit of Innocode Ventures Pvt. Ltd.
New Delhi
05.2020 - 11.2021
- Managed a growing community of digital learners, increasing engagement and collaboration through webinars, newsletters, e-mail marketing and interactive campaigns.
- Hosted and moderated the South Asia Track of the Global Domaining Conference – NamesCon Online 2020 and 2021, and featured in DNJournal.
- Wrote and distributed impactful press releases, conference/webinar reports, and newsletters to strengthen brand visibility.
- Developed SEO-optimised website and social media content, improving search rankings and follower engagement.
- Coordinated with industry experts, onboarding them as speakers for events and webinars.
- Led the social media strategy and content creation for Urban Skill and the SaaS product EnDetect, ensuring a consistent brand voice across platforms.
Content Writer
APTRON Solutions
Noida
06.2018 - 04.2020
- Wrote SEO-optimized website content, affiliate marketing articles, and blogs, driving improved organic traffic and search rankings.
- Created compelling product descriptions for e-commerce platforms and Amazon Seller accounts to boost conversion rates.
- Produced Google AdWords ETA (Expanded Text Ads) copy to support digital advertising campaigns.
- Developed keyword-rich articles and blogs aligned with client objectives and marketing goals.
Education
PGDBM - Marketing Management
NMIMS Global
Distance01.2021
BAJMC - Journalism & Mass Communication
Galgotias University
Greater Noida05-2017
Skills
- Content marketing and strategy
- Social media management
- Editorial calendar development
- Brand storytelling and copywriting
- SEO and digital writing
- Website and landing page content
- Microcopy and UX writing
- Marketing operations and analytics
- Email campaign management
- A/B testing methodologies
- Lead generation strategies
- Team leadership and mentoring
- Vendor and project management
- Cross-functional collaboration skills
- Proficient in tools and platforms
- WordPress expertise
- HubSpot proficiency
- SEMrush knowledge
- Figma design skills
- Canva graphic design
- Trello project organization
- Google Analytics insights
- Zoho CRM utilization
- JIRA
- Confluence
Accomplishments
● GOLD MEDALIST in Graduation (Bachelor Of Journalism and Mass Communication)
● Awarded the first prize in T.V. News script writing at ISOMES MEDIA FEST , BAG NETWORK (NEWS 24)
● Participation in national level THE GREAT DEBATE organised by THE BRITISH HIGH COMMISSION.
I received the 'Medallion De Excellence' for my poetry in a theme-based competition held in the Facebook group, My Words: Renaissance. Here is the link to the post announcing the results: https://www.facebook.com/groups/545642869331077/posts/993293424566017/?notif_id=1634542 842317950¬if_t=tagged_with_story&ref=notif
- Featured Speaker – NamesCon Global 2021 (DNJournal Recognition)
- Lead Emcee – WordCamp Delhi 2024
● Poetry and Creative Writing
https://www.instagram.com/instantpenned/
Timeline
Assistant Manager – Content Marketing
Knowlarity- A Unit of Gupshup Technologies
11.2022 - Current
Senior Associate – Content & Script Writer
Paytm (One97 Communications Pvt. Ltd.)
11.2021 - 11.2022
Community Manager
Urban Skill- A Unit of Innocode Ventures Pvt. Ltd.
05.2020 - 11.2021
Content Writer
APTRON Solutions
06.2018 - 04.2020
PGDBM - Marketing Management
NMIMS Global
BAJMC - Journalism & Mass Communication
Galgotias University
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