DIVYA SINGH
Senior Data Analyst (11+ years)
Gurgaon
Summary
A personable and proactive professional with a strong ability to adapt to new challenges and environments. Proficient in data analysis, CRM, and reporting. Known for driving impactful results and contributing to team success through effective leadership, cross-functional collaboration, and adaptability to evolving business needs. Excellent communication skills, combined with a keen analytical mindset and attention to detail.
Overview
11
11
years of professional experience
4016
4016
years of post-secondary education
2
2
Certifications
Work History
Senior Associate Data Analytics L2
Publicis Global Delivery
01.2023 - Current
- Extracted, cleaned, formatted, and analyzed data from various sources like GCP, Salesforce, to develop holistic and benchmark performance reports for senior stakeholders.
- Designed custom research studies to identify optimization opportunities across media campaigns.
- Trained a team of 20+ analysts in identifying key metrics and performance indicators to monitor business performance.
- Developed comprehensive, multi-channel measurement plans to outline goals and objectives for email campaigns.
- Synthesized insights through user-friendly Tableau dashboards to share performance with key stakeholders
- Maintained strong client relationships, ensuring clear communication and timely updates on project progress.
Senior Media Analyst
Publicis Sapient
01.2021 - 01.2023
- Managed data collection and cleaning for both Organic & Paid Media via the Sprinklr and DOMO tool for routine reporting to optimize content development.
- Created social listening reports and custom dashboards on Sprinklr, including report extraction, query setup, alerts, and more.
- Managed DOMO tool operations, including card creation, monitoring, beast modes, ETL overview and troubleshooting, data pulls in cards, data validation, BI reporting, and benchmarking.
- Designed A/B testing frameworks, identifying successful concepts through systematic experimentation.
- Collaborated with cross-functional teams to optimize media strategies, aiming to maximize ROI.
Senior Data Analyst
AdHut Media Pvt. Ltd.
02.2017 - 01.2021
- Conducted social media monitoring, including tracking key influencers, conversations, and sentiment analysis to provide actionable insights.
- Managed ongoing social media conversations, including real-time monitoring, proactively communicating relevant information, and issuing reactive responses to consumers.
- Created shareable templates for reporting social listening insights using graphs, PowerPoint, and charts for clear communication.
- Oversaw end-to-end campaign management, from understanding campaign objectives, gathering inputs, and approving creative designs to campaign setup, optimization, and reporting.
Social Media Strategist
Tangence India Pvt. Ltd.
04.2015 - 01.2017
- Conducted research, planning, creation, execution, optimization, and reporting for topical campaigns, ensuring alignment with business goals.
- Managed paid marketing ad campaigns exclusively for HCL TSS (Training and Hiring Program) on Facebook, driving engagement and performance.
- Coordinated multi-platform social media campaigns (Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube), ensuring consistent messaging and branding across all channels.
- Organized and managed live event coverage on social media to boost engagement and amplify key moments during conferences or product launches.
- Led end-to-end campaign management for email marketing, from understanding campaign objectives and gathering inputs to overseeing creative design and execution of email mailers.
SEO & Social Media Executive
Media Mosaic
10.2013 - 02.2015
- Analyzed client business requirements and developed strategies for online promotion, focusing on SEO and social media marketing.
- Created and optimized business pages, while also engaging in guest blogging to enhance online presence.
- Promoted brands and events on social platforms including Facebook, Twitter, LinkedIn, Pinterest, and Google, contributing to targeted engagement.
- Managed online promotion for high-profile events, such as Adnan Sami’s event in Australia, ensuring effective digital visibility.
- Executed business listings, article submissions, and contributed to Q&A platforms like Quora to enhance brand visibility and credibility.
Education
Bachelor of Technology - Computer Science And Engineering
Shree Ganpati Institute of Technology
Ghaziabad, U.P 04.2008 - 01.2012
Intermediate - Physics, Chemistry, Math, Computer
Benhur Public Inter College
Unnao, U.P06-2007
10th - Physics, Math
Benhur Public Inter College
Unnao, U.P06-2005
Skills
SQL, BigQ
Python
GCP
Looker Studio
Tableau (intermediate)
Power BI (intermediate)
DOMO Sprinklr
Google Analytics (UA, GA4: Beginner)
PPT Advance
Excel Advance
TweetDeck
Hootsuite
Sproutsocial
Keyword planner
Team leadership
Performance monitoring
Certification
Google Analytics Certified (Beginner)
Timeline
Senior Associate Data Analytics L2
Publicis Global Delivery
01.2023 - Current
Google Analytics Certified (Beginner)
01-2023
Google Analytics (Advance)
01-2023
Senior Media Analyst
Publicis Sapient
01.2021 - 01.2023
Senior Data Analyst
AdHut Media Pvt. Ltd.
02.2017 - 01.2021
Social Media Strategist
Tangence India Pvt. Ltd.
04.2015 - 01.2017
SEO & Social Media Executive
Media Mosaic
10.2013 - 02.2015
Bachelor of Technology - Computer Science And Engineering
Shree Ganpati Institute of Technology
04.2008 - 01.2012
Intermediate - Physics, Chemistry, Math, Computer
Benhur Public Inter College
10th - Physics, Math
Benhur Public Inter College
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