Divya Tandon
Summary
Experienced Social Media Strategist with 5 years of experience in the industry. Honored by the Government of India, Ministry of Skill Development & Entrepreneurship for contributions to skill development in the media and entertainment sector. Demonstrated expertise in analyzing real-time consumer curiosity and behavior, leading to the development of strategic campaigns across multiple industries. Well-known for outstanding communication skills, meticulous attention to detail, and thriving in fast-paced environments. Committed to ongoing learning and adapting strategies to stay ahead of evolving digital trends.
Work History
Neil Patel Digital India
Job overview
- Acquired new clients including Yokohama, Morningstar, 11Wizards, Pawland, CK-12, Solargraf, Sunrise Hospitals, Ecoco Farmplots, Binaytara Foundation, as a part of core pitch team through effective Social Media Strategies with an 80% success rate
- Coordinated live events coverage on social media platforms to boost engagement and amplify key moments during conferences or product launches.
- Trained team members on best practices and platform-specific nuances, elevating overall competency in managing social media accounts.
- Coordinated cross-departmental efforts for tailored social media campaigns
- Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives and real time trends.
- Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
- Facilitated partnerships with influencers and other organizations, expanding network reach and collaboration opportunities.
- Fostered community engagement and managed online communities to enhance brand presence
- Devised quarterly growth strategies to achieve business objectives
- Analyzed performance metrics, refining strategy based on data-driven insights
Iffort
Job overview
- Coordinated between media, creative, design, and tech departments to develop holistic client campaigns
- Designed social media strategies (annual, half-yearly, quarterly, monthly) to meet marketing targets
- Monitored and analyzed social media performance using tools like Facebook Insights, Hootsuite and Creator Studio, presenting actionable insights
- Coordinated with clients on new briefs, campaigns, calendars, and monthly reports
- Managed junior colleagues including social media executives, copywriters, and designers
- Implemented client retention, contract renewal strategies, and pitches for potential clients
- Devised tailored social media marketing strategies that increased follower base to 10000 in span of 4 months
Iffort
Job overview
- Developed platform-specific social media strategies and crafted engaging content for diverse networks
- Optimized posts based on audience behavior and trends, ensuring maximum impact
- Provided regular social media insights and strategic recommendations through monthly and weekly reports
- Managed timely responses to social media comments and assisted with video shoot ideation and execution
- Presented strategic campaigns to clients and coordinated with internal and external teams for effective project delivery
Clearly Nebo & Ved Digital
Job overview
- Managed daily deliverables and ensured social media hygiene, including ORM
- Crafted daily content and coordinated with designers for required designs
- Organized and managed brand shoots, capturing behind-the-scenes content
- Liaised with clients on new briefs and handled PR hampers delivery to influencers
Education
IIDE - The Digital School
Asian Academy Of Film & TelevisionNoida, Uttar Pradesh
Delhi University
Certification
Skills
Social Media Management
Accomplishments
Certified in Advanced Digital Marketing, Honoured by Government of India under Ministry of Skill Development & Entrepreneurship for being a high achiever in skill development (Media and Entertainment) as an IIDE alumni.
https://iide.co/blog/iide-student-gets-awarded-by-the-govenrment-of-india/
https://www.republicworld.com/initiatives/specials/iide-student-gets-awarded-by-the-govt-of-india
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