Divya Tandon
Summary
Experienced Social Media Strategist with 5 years of experience in the industry. Honored by the Government of India, Ministry of Skill Development & Entrepreneurship for contributions to skill development in the media and entertainment sector. Demonstrated expertise in analyzing real-time consumer curiosity and behavior, leading to the development of strategic campaigns across multiple industries. Well-known for outstanding communication skills, meticulous attention to detail, and thriving in fast-paced environments. Committed to ongoing learning and adapting strategies to stay ahead of evolving digital trends.
Work History
Neil Patel Digital India
Job overview
- Acquired new clients including Yokohama, Morningstar, 11Wizards, Pawland, CK-12, Solargraf, Sunrise Hospitals, Ecoco Farmplots, Binaytara Foundation, as a part of core pitch team through effective Social Media Strategies with an 80% success rate
- Coordinated live events coverage on social media platforms to boost engagement and amplify key moments during conferences or product launches.
- Trained team members on best practices and platform-specific nuances, elevating overall competency in managing social media accounts.
- Coordinated cross-departmental efforts for tailored social media campaigns
- Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives and real time trends.
- Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
- Facilitated partnerships with influencers and other organizations, expanding network reach and collaboration opportunities.
- Fostered community engagement and managed online communities to enhance brand presence
- Devised quarterly growth strategies to achieve business objectives
- Analyzed performance metrics, refining strategy based on data-driven insights
Iffort
Job overview
- Coordinated between media, creative, design, and tech departments to develop holistic client campaigns
- Designed social media strategies (annual, half-yearly, quarterly, monthly) to meet marketing targets
- Monitored and analyzed social media performance using tools like Facebook Insights, Hootsuite and Creator Studio, presenting actionable insights
- Coordinated with clients on new briefs, campaigns, calendars, and monthly reports
- Managed junior colleagues including social media executives, copywriters, and designers
- Implemented client retention, contract renewal strategies, and pitches for potential clients
- Devised tailored social media marketing strategies that increased follower base to 10000 in span of 4 months
Iffort
Job overview
- Developed platform-specific social media strategies and crafted engaging content for diverse networks
- Optimized posts based on audience behavior and trends, ensuring maximum impact
- Provided regular social media insights and strategic recommendations through monthly and weekly reports
- Managed timely responses to social media comments and assisted with video shoot ideation and execution
- Presented strategic campaigns to clients and coordinated with internal and external teams for effective project delivery
Clearly Nebo & Ved Digital
Job overview
- Managed daily deliverables and ensured social media hygiene, including ORM
- Crafted daily content and coordinated with designers for required designs
- Organized and managed brand shoots, capturing behind-the-scenes content
- Liaised with clients on new briefs and handled PR hampers delivery to influencers
Education
IIDE - The Digital School
Asian Academy Of Film & TelevisionNoida, Uttar Pradesh
Delhi University
Certification
Skills
Social Media Management
Team Leadership
Campaign Management
Strategy Execution
Cross-functional Collaboration
Performance Optimization
Stakeholder Engagement
Project Management
Brand Development
Crisis Response
Social Media Strategy Development
Content Creation
Audience Research
Technical Efficiency
Competitor analysis
Visual storytelling
Content scheduling
Brand strategy
Influencer marketing
Accomplishments
Certified in Advanced Digital Marketing, Honoured by Government of India under Ministry of Skill Development & Entrepreneurship for being a high achiever in skill development (Media and Entertainment) as an IIDE alumni.
https://iide.co/blog/iide-student-gets-awarded-by-the-govenrment-of-india/
https://www.republicworld.com/initiatives/specials/iide-student-gets-awarded-by-the-govt-of-india