Strategic and industrious Sales Representative offering comprehensive background in building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Disciplined and resourceful professional with expertise in account development and market penetration.
• Handling 15 Distributors and over 8800+ Retail outlets in the geographical area provided.
• Developing the business in the all-healthy competitive environment (In house - External competition)
• PDP adherence, TDP skewness and Hygiene management are the key observing areas.
• Effective utilization of channel programs ran by HUL.
• Deals in more than 50 SKUs (Most demanded) in Detergents (a core Profit Centre).
• Managed sales by volumes and value of each Business Unit (Home care, and Personal care). Effective tracking of day-to-day Secondary sales and distribution parameters.
• Developed solutions with partners to aid in winning new business and future fit.
• Forecasted growth and presented trends based on previous buying behaviors.
• Increased profits through providing excellent customer service, following established guidelines, and auditing sales reports.
• Managed accounts to retain existing relationships and grow share of the business.
• Grew market penetration and sales figures by leveraging relationships and personally
overseeing the hygiene parameters.
• Building Distribution and Infrastructure
• Sales Planning and Execution
• Driving Quantity, Quality of coverage, and PDP Management.
• Identifying gaps in investment, infrastructure, and work corrective action.
• Tracking and monitoring of sales plan on a Daily/Weekly basis.
• Identifying the market gap and appointing new channel partners accordingly.
• New products launched in direct market and generating demand of newly launched products.
• Outlet Management.
• Stock management at the Distributor's point.
• Sales planning for focus and platinum Brands.
Sales & Marketing: Exploring potential business avenues and achieving increased business growth and initiating market development efforts. Implementing innovative sales promotional activities as a part of brand building and market development effort. Reviewing the performance and progress reports for keeping track on organizational growth and targets.
Business Development: Formulating and implementing strategies and reaching out to the unexplored market segment for business expansion. Organizing promotional events and activities; ensuring accomplishment of business goals.
Channel Management: Establishing strategic alliances with channel partners; implementing effective strategies to maximize sales and achieve revenue & targets. Implementation of company incentives model for target orientated vision for channel partners. Key Account & Relationship Management: Developing relations with channel partners and provide them high quality service for business development. Realizing them the vision of company is WIN-WIN policy.
Sales & Marketing: Exploring potential business avenues and achieving increased business growth and initiating market development efforts. Implementing innovative sales promotional activities as a part of brand building and market development effort. Reviewing the performance and progress reports for keeping track on organizational growth and targets.
Business Development: Formulating and implementing strategies and reaching out to the unexplored market segment for business expansion. Organizing promotional events and activities; ensuring accomplishment of business goals.
Channel Management: Establishing strategic alliances with channel partners; implementing effective strategies to maximize sales and achieve revenue & targets. Implementation of company incentives model for target orientated vision for channel partners.
Key Account & Relationship Management: Developing relations with channel partners and provide them high quality service for business development. Realizing them the vision of company is WIN-WIN policy.