Divyanjali Gupta
Delhi
Summary
Experienced Marketing Manager with a track record of driving successful marketing initiatives in digital marketing, from social media engagement, email campaigns to curating engaging content.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Mantra Labs
11.2021 - Current
- Crafted persuasive marketing materials, including brochures, pitch presentations, corporate decks, and case studies to support sales efforts.
- Implemented data-driven marketing strategies, utilizing analytics tools (Microsoft Clarity, Hot Jar, Google Analytics, sales IQ) to track campaign success.
- Optimized website content for improving SEO and web traffic.
- Managed diverse digital marketing channels, including social media, and ad campaigns (Google Ads, LinkedIn Ads), optimizing performance to drive traffic and conversions.
- Executed email marketing campaigns, focusing on increasing open rates and click-through rates by 18%.
- Orchestrated successful marketing events, including meet-ups, webinars, and corporate events.
- Collaborated with cross-functional teams to develop compelling marketing and promotional assets, ensuring cohesive brand messaging across all platforms.
Management Trainee
HIL LIMITED, C.K. BIRLA GROUP
10.2020 - 11.2021
- Conducted in-depth market research and competitor mapping and captured market insights on new products
- Handled 15+ clients to generate monthly revenue of 10 cr and managed customer queries
- Collaborated with cross-functional teams including finance, supply and other business units.
Social Media Intern
Archita Shudhi Industries Private Limited
05.2020 - 08.2020
- Managed company social media handles and executed campaign ideas to drive brand awareness and increase online sales of the product.
- Maintained awareness of competitive market trends and consumer insights.
Market Research Intern
GREENPLY INDUSTRIES PRIVATE LIMITED
02.2019 - 05.2019
- Conducted universe mapping of the plywood industry and qualitative research and analyzed market gaps
- Interacted with 70+ architects for better understanding of Influencer management.
Assistant Sales Manager
ARPAN FRAGRANCES PRIVATE LIMITED
08.2016 - 07.2017
- Monitored sales and performance of sales team to meet monthly targets
- Conducted in-depth research on competitor's strategies and worked on new product development
- Organized monthly promotional campaign and handled customer complaints.
Education
Master of Business Administration - Marketing
ICFAI Business School (IBS Hyderabad)
Hyderabad04.2020
Bachelor of Arts - Philosophy And Economics
Ramjas College, University of Delhi
New Delhi07.2015
SSCE (XII) - Science
Delhi Public School
Kanpur05.2012
SSE (X) -
Delhi Public School
Kanpur05.2010
Skills
- Marketing Strategy
- Digital Marketing
- Content Marketing
- Google Analytics
- Email Marketing
- Web Analytics
- Paid Marketing Campaign
- SEO Optimization
- Social Media Marketing
- Competitor Analysis
- Strategic Planning
- Teamwork and Collaboration
- Corporate Communication
- Decision-Making
- Market Research
- Brand Building
Details
Delhi, 9918901884, komal94.divya@gmail.com
Timeline
Marketing Manager
Mantra Labs
11.2021 - Current
Management Trainee
HIL LIMITED, C.K. BIRLA GROUP
10.2020 - 11.2021
Social Media Intern
Archita Shudhi Industries Private Limited
05.2020 - 08.2020
Market Research Intern
GREENPLY INDUSTRIES PRIVATE LIMITED
02.2019 - 05.2019
Assistant Sales Manager
ARPAN FRAGRANCES PRIVATE LIMITED
08.2016 - 07.2017
Master of Business Administration - Marketing
ICFAI Business School (IBS Hyderabad)
Bachelor of Arts - Philosophy And Economics
Ramjas College, University of Delhi
SSCE (XII) - Science
Delhi Public School
SSE (X) -
Delhi Public School
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