Divyansh Grover
Manager- Content and Brand
Bangalore
Summary
Born in the era when Apsara pencils positioned themselves by saying- ‘Extra marks for good handwriting’
Growing up in the world where data-driven and thoughtful writing is ruling the marketing world and that’s when I say:
“Ideas don’t die, they evolve”
I am a creative brand manager with a learning background in content, social media, brand consulting and, entrepreneurship.
Overview
6
6
years of professional experience
Work History
Manager- Brand and Content
Porter
Bangalore
04.2024 - Current
- Creating brand guidelines and playbooks for consistent brand messaging.
- Collaborating with product managers to utilise our mobile app as a marketing channel.
- Creating GTM plans for new city/category launches.
- Collaborating with the agencies for brand-level campaigns for Porter.
- Leading marketing calendar on Social Media, Offline, and CRM channels
Assistant Manager- Content and Brand
Porter
Bangalore
09.2022 - 03.2024
- Crafted short-form and long-form content for Porter including Push Notifications, SMS marketing, Emailers, Blogs, Web content with reference to the SEO principles and brand guidelines.
- Created SOP for brand guidelines and tone of voice for brand Porter.
- Ensured timely delivery of requested content by different teams in Porter.
- Vernacularised app content to make it relevant for tier-2 and tier-3 audiences and created a playbook for different languages along with Product team.
- Optimised SMS marketing by reducing the monthly spend for around 40 lacs per month to 20/25 lacs without impacting business.
- Created a set of Parter training videos for drivers associated with Porter.
- Worked on few social media campaigns to get positive sentiments of driver partners.
- Worked on Marketing Automation Tools like Webengage and Moengage to send marketing communications to existing users for retention.
Brand Partnerships and Alliances
Nobrokerhood
Gurgaon
05.2022 - 08.2022
- Generated revenue for Nobrokerhood partnered gated societies by acquiring brands for marketing purposes.
- Curated creative pitches for brands to showcase their offerings to society residents.
- Implemented processes to improve customer service experience and satisfaction.
- Ensured timely follow-ups and payments.
- Studied brands and their offerings to customise marketing plans in accordance to their needs.
- Crafted plans as per brands’ budgets that were likely to bring the best output.
- Created and maintained relationships with potential clients.
- Maintained an up-to-date knowledge of products, services, competitors.
Co-Founder
ChalksnSlate Media
Bangalore
10.2020 - 04.2022
- Started a digital-first creative agency in the middle of Covid.
- Worked with 70+ clients over a period of 1
.5 years including Startups, MSMEs and established companies like Sobha Realty, Kotak Mahindra Bank, Sipani Group, and many more. - Build a team of 27 people including Digital Marketers, Graphic Designers, Content Writers, Wed Developers, Client Servicing to effectively run the agency.
- Consulted a few brands at pre-incorporation stage to help them come up with industry insights, value proposition, brand guidelines/logo/name, and go-to-market plans.
- Crafted pitches to onboard new clients.
- Wrote every format of content for clients including blogs, newsletters, articles, web content, social media copy, and brand assets.
- Failed as a startup founder but evolved as a learner for life.
Copywriter
Moshi Moshi
Bangalore
09.2019 - 09.2020
- Planned content calendars and social media copy for multiple clients.
- Worked on tight deadlines and ensured timely deliveries.
- Wrote web content, blogs, outreach articles with reference to SEO principles.
- Ensured compliance with legal requirements related to advertising claims in all marketing communications.
- Studied industry specific insights to curate brand names and taglines for multiple brands.
- Worked on creative pitches to onboard more clients for Moshi Moshi.
Unit Manager
ICICI Prudential Life Insurance
Bangalore
06.2019 - 08.2019
- Identified relevant stakeholders on LinkedIn and contacted them to pitch events in their companies.
- Managed events like free health check-ups in different companies and collaborated with the sales team so that they can acquire leads for insurance sales.
- Collaborated further with the sales team to discuss the quality of leads in order to filter out the relevant companies for future events.
Education
MBA - Marketing
Kirloskar Institute of Advanced Management Studies
Pune02-2019
Bachelors of Commerce (Hons) - Taxation And Accounting
Amity University
Gurgaon04-2017
Skills
- Marketing Automation Tools
- Copywriting
- CRM Tools
- SEO Writing
- Content Marketing
- Email Marketing
- Microsoft Suite
- Canva
- Video Scripting
- Brand Management
- Campaign Management
- Team Management
Languages
Hindi
First Language
English
Advanced
C1
Timeline
Manager- Brand and Content
Porter
04.2024 - Current
Assistant Manager- Content and Brand
Porter
09.2022 - 03.2024
Brand Partnerships and Alliances
Nobrokerhood
05.2022 - 08.2022
Co-Founder
ChalksnSlate Media
10.2020 - 04.2022
Copywriter
Moshi Moshi
09.2019 - 09.2020
Unit Manager
ICICI Prudential Life Insurance
06.2019 - 08.2019
MBA - Marketing
Kirloskar Institute of Advanced Management Studies
Bachelors of Commerce (Hons) - Taxation And Accounting
Amity University
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