Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Divyansh Grover

Manager- Content and Brand
Bangalore

Summary

Born in the era when Apsara pencils positioned themselves by saying- ‘Extra marks for good handwriting’

Growing up in the world where data-driven and thoughtful writing is ruling the marketing world and that’s when I say:

“Ideas don’t die, they evolve”

I am a creative brand manager with a learning background in content, social media, brand consulting and, entrepreneurship.

Overview

6
6
years of professional experience

Work History

Manager- Brand and Content

Porter
Bangalore
04.2024 - Current
  • Creating brand guidelines and playbooks for consistent brand messaging.
  • Collaborating with product managers to utilise our mobile app as a marketing channel.
  • Creating GTM plans for new city/category launches.
  • Collaborating with the agencies for brand-level campaigns for Porter.
  • Leading marketing calendar on Social Media, Offline, and CRM channels

Assistant Manager- Content and Brand

Porter
Bangalore
09.2022 - 03.2024
  • Crafted short-form and long-form content for Porter including Push Notifications, SMS marketing, Emailers, Blogs, Web content with reference to the SEO principles and brand guidelines.
  • Created SOP for brand guidelines and tone of voice for brand Porter.
  • Ensured timely delivery of requested content by different teams in Porter.
  • Vernacularised app content to make it relevant for tier-2 and tier-3 audiences and created a playbook for different languages along with Product team.
  • Optimised SMS marketing by reducing the monthly spend for around 40 lacs per month to 20/25 lacs without impacting business.
  • Created a set of Parter training videos for drivers associated with Porter.
  • Worked on few social media campaigns to get positive sentiments of driver partners.
  • Worked on Marketing Automation Tools like Webengage and Moengage to send marketing communications to existing users for retention.

Brand Partnerships and Alliances

Nobrokerhood
Gurgaon
05.2022 - 08.2022
  • Generated revenue for Nobrokerhood partnered gated societies by acquiring brands for marketing purposes.
  • Curated creative pitches for brands to showcase their offerings to society residents.
  • Implemented processes to improve customer service experience and satisfaction.
  • Ensured timely follow-ups and payments.
  • Studied brands and their offerings to customise marketing plans in accordance to their needs.
  • Crafted plans as per brands’ budgets that were likely to bring the best output.
  • Created and maintained relationships with potential clients.
  • Maintained an up-to-date knowledge of products, services, competitors.

Co-Founder

ChalksnSlate Media
Bangalore
10.2020 - 04.2022
  • Started a digital-first creative agency in the middle of Covid.
  • Worked with 70+ clients over a period of 1
    .5 years including Startups, MSMEs and established companies like Sobha Realty, Kotak Mahindra Bank, Sipani Group, and many more.
  • Build a team of 27 people including Digital Marketers, Graphic Designers, Content Writers, Wed Developers, Client Servicing to effectively run the agency.
  • Consulted a few brands at pre-incorporation stage to help them come up with industry insights, value proposition, brand guidelines/logo/name, and go-to-market plans.
  • Crafted pitches to onboard new clients.
  • Wrote every format of content for clients including blogs, newsletters, articles, web content, social media copy, and brand assets.
  • Failed as a startup founder but evolved as a learner for life.

Copywriter

Moshi Moshi
Bangalore
09.2019 - 09.2020
  • Planned content calendars and social media copy for multiple clients.
  • Worked on tight deadlines and ensured timely deliveries.
  • Wrote web content, blogs, outreach articles with reference to SEO principles.
  • Ensured compliance with legal requirements related to advertising claims in all marketing communications.
  • Studied industry specific insights to curate brand names and taglines for multiple brands.
  • Worked on creative pitches to onboard more clients for Moshi Moshi.

Unit Manager

ICICI Prudential Life Insurance
Bangalore
06.2019 - 08.2019
  • Identified relevant stakeholders on LinkedIn and contacted them to pitch events in their companies.
  • Managed events like free health check-ups in different companies and collaborated with the sales team so that they can acquire leads for insurance sales.
  • Collaborated further with the sales team to discuss the quality of leads in order to filter out the relevant companies for future events.

Education

MBA - Marketing

Kirloskar Institute of Advanced Management Studies
Pune
02-2019

Bachelors of Commerce (Hons) - Taxation And Accounting

Amity University
Gurgaon
04-2017

Skills

  • Marketing Automation Tools
  • Copywriting
  • CRM Tools
  • SEO Writing
  • Content Marketing
  • Email Marketing
  • Microsoft Suite
  • Canva
  • Video Scripting
  • Brand Management
  • Campaign Management
  • Team Management

Languages

Hindi
First Language
English
Advanced
C1

Timeline

Manager- Brand and Content

Porter
04.2024 - Current

Assistant Manager- Content and Brand

Porter
09.2022 - 03.2024

Brand Partnerships and Alliances

Nobrokerhood
05.2022 - 08.2022

Co-Founder

ChalksnSlate Media
10.2020 - 04.2022

Copywriter

Moshi Moshi
09.2019 - 09.2020

Unit Manager

ICICI Prudential Life Insurance
06.2019 - 08.2019

MBA - Marketing

Kirloskar Institute of Advanced Management Studies

Bachelors of Commerce (Hons) - Taxation And Accounting

Amity University

Similar Profiles

CREATE PROFILE
Divyansh GroverManager- Content and Brand