Divyansha Tiwari
Bhilai
Summary
Highly analytical Business Data Analyst with experience using data insights to drive strategic decision-making and enhance company outcomes. Proven track record of success in credit card co-branding with large banks, worked effectively with cross-functional teams to optimize portfolio performance and improve customer acquisition methods.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Business Analyst
Bajaj Finserv
2023.07 - Current
- As a Business Analyst in the Credit Cards PMG Department, we oversee portfolio operations for partner banks and analyze critical variables to ensure optimal performance.
- In addition, I work on improving customer pre-acquisition procedures to enhance the total customer journey and generate effective client acquisition strategies using data-driven techniques.
- Also , working on Hyper Personalisation & Channel Affinity for cost optimization and reduce acquisition cost for a customer by creating personalized offers , the target is to reduce SMS and Paid Media cost by 25%.
Data Analyst - BYTE Trainee Technology
Bajaj Finserv
2023.01 - 2023.06
- Acquired knowledge of portfolio management and credit card industry and effectively automated various MIS for more efficient reporting.
- Implemented data driven strategies for customer retention , cross-selling , and collections , resulting in significant improvements in portfolio performance.
Education
Bachelor of Technology - Computer Science & Engineering
Kalinga Institute of Industrial Technology
Bhubaneswar07.2023
Skills
- Data Structure and Algorithms
- C++
- Microsoft Power BI
- Python
- MySQL
- Statistics
- Machine Learning
- Microsoft Excel
- Azure Data bricks Apache Py Spark
- Data Structures and Algorithms
- HTML
- CSS
- Javascript
Additional Information
- Customer Hyperpersonalisation - Constructed client profiles using data from Bureau, Company app, payments, loans, and other sources to generate targeted offers and optimize costs.
- Spell Corrector Application - Created a spell corrector application using Natural Language Processing (NLP) techniques, achieving 85% accuracy in identifying and correcting spelling errors.
- SMS Model (Channel Affinity) - Designed and implemented an SMS prediction model aimed at enhancing click-through rates for credit card promotions, optimizing customer engagement and interest in product offers.
Languages
Hindi
English
Certification
- Web Developer Bootcamp, 2022, Udemy
- SQL Basic, 2022, Hacker Rank
- IMUN Online Conference 66.0, 2021, International Model United Nations
- Problem Solving (Basic and Intermediate), 2021, Hacker Rank
- Machine Learning and Artificial Intelligence, 2021, Career Advisory and Augmentation School KIIT
Accomplishments
- Bajaj Finance Limited - Kudos
- The Spot Light Awards (Credit Cards PMG) - Appreciation Award
Timeline
Business Analyst
Bajaj Finserv
2023.07 - Current
Data Analyst - BYTE Trainee Technology
Bajaj Finserv
2023.01 - 2023.06
Bachelor of Technology - Computer Science & Engineering
Kalinga Institute of Industrial Technology
- Web Developer Bootcamp, 2022, Udemy
- SQL Basic, 2022, Hacker Rank
- IMUN Online Conference 66.0, 2021, International Model United Nations
- Problem Solving (Basic and Intermediate), 2021, Hacker Rank
- Machine Learning and Artificial Intelligence, 2021, Career Advisory and Augmentation School KIIT
Similar Profiles
Vijay BansalVijay Bansal
Area Credit Manager at BAJAJ FINSERV LENDING (Bajaj Finance Pvt. Ltd)Area Credit Manager at BAJAJ FINSERV LENDING (Bajaj Finance Pvt. Ltd)
RAJESH RRAJESH R
Senior Area Manager - Collections at Bajaj Finserv, Bajaj Finance LtdSenior Area Manager - Collections at Bajaj Finserv, Bajaj Finance Ltd
SHARANUKUMAR SUTARSHARANUKUMAR SUTAR
Team Leader at BAJAJ FINSERVTeam Leader at BAJAJ FINSERV