Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
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Divyanshi Rastogi

Divyanshi Rastogi

Marketing Manager
Mumbai

Summary

Ambitious and Competitive Professional, aiming to leverage academic experience and a proven knowledge of operating & performance management, to successfully fill the role at company & also an enthusiastic Marketer adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.

Overview

6
6
years of professional experience
3
3
years of post-secondary education
6
6
Certifications
4
4
Languages

Work History

Marketing Manager & Digital Lead (Product)

Credilio Financial Technologies Pvt
08.2022 - Current
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Building and implementing go-to-market strategies and campaigns for the introduction of new products or features, and assess their effectiveness based on key performance indicators
  • Collaborate on crafting client and executive narratives, presentations, coordinating documents, planning, and creative material distribution, and fostering stronger connections with customers and agencies & partners
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization with the help of WhatsApp, SMS, Emails, RCS, fb & Google Campaigns
  • Managing customer acquisition programs, encompassing business strategies, messaging, collateral, executing Marketing initiatives & also evaluating and measuring their impact on customer engagement using Clevertap and Google Analytics
  • Managing Social Media | App Store | Brand Building Management across all platforms including ORM

Digital & Social Media Marketing Manager

RETAILOGY - Racing Factors
03.2022 - 08.2022
  • Oversaw and managed the design team for preparation of marketing copy, images, videos, emails, and other collateral
  • Created and managed social media campaigns to increase brand & product engagement.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Managing and Assisting with Social Media Performance Report with help of Google Analytics
  • Maintaining Social Media Calendar

Social Media Manager

MELLOW CORPORATION
09.2021 - 03.2022
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Designed and implemented social media strategies to align with business goals.
  • Conducted research to determine current benchmark trends and audience preferences.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Monitoring Trends, Managing Celebrity and influencer list and Verification of their accounts.

Marketing & Communication Executive (CRM)

Women & Child Welfare Foundation (Anti- Human Trafficking)
10.2019 - 12.2020
  • Conducting Assessment and Community Survey
  • Awareness Programs
  • Budgeting projects based on Market analysis
  • Handling Projects with the team members
  • Communication and Co-ordination
  • Assisting in raising funds
  • Content creation and Maintaining Website

Film Marketing and Distribution (Internship)

ZEE ENTERTAINMENT ENTERPRISE (ZEE STUDIOS INTERNATIONAL)
05.2019 - 09.2019

Film Marketing, Promotion and Overseas Distribution.

  • Completed research, compiled data, updated spreadsheets, and produced timely reports.
  • Coordinating with Creative and PR team.
  • Creating and Executing offline marketing campaign.
  • Content Creation and Generating Ideas for marketing promotion.
  • Compiling and Giving Presentations.
  • Handling Social Media for all the media channels.
  • Analyzed problems and worked with teams to develop solutions.

Social Media Marketing (Intern)

VIACOM18, VH1 SUPERSONIC CHANNEL
01.2018 - 04.2018
  • Contributed to mock-ups, and social media content.
  • Event Promotion Marketing on Social Media.
  • Content Creation.
  • Supervised a team to conduct photoshoot for the brand social media pages.
  • Designed Creatives, for the Social Media post

Education

MBA - Marketing Management

NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES
Mumbai
01.2021 - Jan 2023

Bachelor of Arts - Advertising

THAKUR COLLEGE OF SCIENCE AND COMMERCE
Mumbai
06.2017 - 04.2020

Skills

    Digital Marketing

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Certification

Google Analytics

Interests

ANGEL CARD READING

DANCING

FITNESS

SOCIALISING

Timeline

Marketing Manager & Digital Lead (Product)

Credilio Financial Technologies Pvt
08.2022 - Current

Google Analytics

08-2022

Instagram Marketing Fundamentals

08-2022

Google Ads for Beginners

07-2022

Organic Marketing (Facebook)

07-2022

Social Media Analytics

07-2022

Digital & Social Media Marketing Manager

RETAILOGY - Racing Factors
03.2022 - 08.2022

Social Media Manager

MELLOW CORPORATION
09.2021 - 03.2022

MBA - Marketing Management

NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES
01.2021 - Jan 2023

The Fundamentals of digital marketing

04-2020

Marketing & Communication Executive (CRM)

Women & Child Welfare Foundation (Anti- Human Trafficking)
10.2019 - 12.2020

Film Marketing and Distribution (Internship)

ZEE ENTERTAINMENT ENTERPRISE (ZEE STUDIOS INTERNATIONAL)
05.2019 - 09.2019

Social Media Marketing (Intern)

VIACOM18, VH1 SUPERSONIC CHANNEL
01.2018 - 04.2018

Bachelor of Arts - Advertising

THAKUR COLLEGE OF SCIENCE AND COMMERCE
06.2017 - 04.2020
Divyanshi RastogiMarketing Manager