DIVYARTHINI RAJENDER
Summary
A results-oriented marketer having an overall experience of about 8 years in content marketing, product marketing, demand generation, social media, and email marketing.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Content Strategist
OpsVerse
Remote
01.2024 - Current
- Develop and implement content strategies across multiple channels, including web, social media and email
- Analyze website performance metrics to optimize content for SEO and SEM campaigns
- Research and identify target audiences to inform content direction
- Collaborate with stakeholders to define content goals and objectives
- Create editorial calendars to ensure timely delivery of content pieces
- Monitor competitor websites and social media accounts for insights into industry trends
- Evaluate existing website architecture to recommend improvements or modifications that would improve user experience
- Identify opportunities for cross-promotion between different channels or mediums
- Review analytics regularly to track progress against key performance indicators
Content Marketing Manager
AxiomIO
Remote
06.2021 - 12.2022
- Devised content marketing strategy to drive brand awareness and effectively reach the target audience for Axiom's cloud-based services
- Identified the buyer persona for Axiom's various services and executed campaigns to generate and nurture leads
- Created service messaging and generated content for multiple Axiom services, encompassing the company website, blogs, case studies, landing pages, and social media platforms
- Driven lead generation through webinars, end-to-end drip email campaigns, LinkedIn ads and other organic campaigns
- Worked on SEO strategies to achieve organic traffic and conversion goals
- Have increased LinkedIn followers organically by 177% in the span of first 9 months
- Gathered and analyzed metrics to regularly evaluate the impact of work and proposed strategies to increase reach and engagement across all platforms
- Managed a team of writers and a creative designer.
Senior Content Marketing Specialist
Kaseya
Bengaluru
08.2018 - 06.2021
- Worked with the Director of Product Marketing to create and execute content marketing strategy for Kaseya VSA, Kaseya's flagship product
- Worked on refining product positioning, product messaging and developing buyer persona
- Conducted extensive market research, analyzed the collected data on key market trends, customer needs and the competitive landscape, and created industry-leading reports for the SMB and MSP markets
- Written highly engaging content in the form of blogs, whitepapers, benchmark reports, video scripts, emails, and infographics to bring organic traffic to the website
- Have collaborated with the sales team for creation of competitive battle cards, competitor comparison collateral and sales decks
- An excellent team leader, have helped onboard and train new employees on the team.
Inbound Marketing Specialist
NowFloats Technologies
Hyderabad
05.2017 - 07.2018
- Boosted lead generation for Kitsune primarily through email workflows
- Created a developer community on Stack Overflow for effective brand awareness
- Dictate Manager
- Developed search engine optimized content for customers' websites using relevant keywords
- Monitored and positioned clients' websites so they receive top rankings with major search engines for their relevant keywords.
Marketing Analyst
OpsRamp
Hyderabad
12.2015 - 05.2017
- Global Social Media Strategist for OpsRamp across LinkedIn, Twitter and Facebook
- Conceptualized social media campaigns to engage the target segment across platforms
- Set up various webinars and events to drive customer engagement
- Conceptualized HubSpot inbound campaigns to generate relevant leads and monitored metrics to track leads.
Project Engineer
Wipro Technologies
Pune
03.2013 - 12.2014
- Worked as a Testing Engineer for a French Telecom client where my work included preparing test strategies and test cases and its execution.
Education
B.E Civil Engineering -
Chaitanya Bharati Institute of Technology
01.2012
Board of Intermediate Education, A.P -
Narayana Junior College
01.2008
Skills
- Content Strategy
- Content Writing
- Demand Generation
- Search Engine Optimization
- Product Marketing
- Marketing Analytics
Certification
- HubSpot Inbound Marketing Certified
- HubSpot Content Marketing Certified
- Google AdWords Certified
- Google Analytics Certified
Timeline
Content Strategist
OpsVerse
01.2024 - Current
Content Marketing Manager
AxiomIO
06.2021 - 12.2022
Senior Content Marketing Specialist
Kaseya
08.2018 - 06.2021
Inbound Marketing Specialist
NowFloats Technologies
05.2017 - 07.2018
Marketing Analyst
OpsRamp
12.2015 - 05.2017
Project Engineer
Wipro Technologies
03.2013 - 12.2014
B.E Civil Engineering -
Chaitanya Bharati Institute of Technology
Board of Intermediate Education, A.P -
Narayana Junior College
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