Divyasri Naveen
Digital marketing
Chennai,TN
Summary
To pursue a professionally satisfying growth and challenging Career. Seeking a quality environment where my knowledge can be shared and enriched for the growth of the organization and self.
Overview
9
9
years of professional experience
Work History
Senior Software Test Engineer
Unifytechnologies
08.2024 - Current
- Maintained clear documentation of test cases, results analysis reports enabling easy reference during troubleshooting or enhancement phases.
- Championed best practices in testing, promoting knowledge sharing and continuous learning within the QA team.
- Improved end-user experience by conducting extensive usability testing on web-based applications.
- Collaborated with development teams to diagnose issues, leading to faster resolution and improved overall performance.
- Optimized team performance with regular status updates, meetings, and process improvements that kept everyone focused on project goals.
- Supported agile development methodologies by participating in daily stand-ups, sprint planning sessions, and code reviews for better process alignment.
- Minimized production issues with detailed pre-release validation of software functionality against business requirements.
Digital Associate
Amazon
02.2018 - 12.2023
- Coordinated with external agencies to ensure timely delivery of high-quality creative assets for digital campaigns.
- Supported translation of desktop-focused content to mobile app and mobile web platforms.
- Identified areas of potential improvement in digital products based on usership data.
- Created regular reports on digital marketing activities, providing insights into campaign effectiveness and recommendations for optimization.
- Implemented A/B testing strategies to improve conversion rates on landing pages and other digital assets.
- Collaborated with the public relations team to leverage media coverage for expanded reach and increased visibility of brand messaging.
- Enhanced customer engagement by developing and implementing targeted digital marketing campaigns.
Digital Marketing Associate
HPE
02.2016 - 03.2017
- Participated in ongoing professional development opportunities to stay apprised of the latest digital marketing trends and best practices, incorporating learnings as appropriate into future campaigns.
- Managed affiliate partnerships, fostering relationships that resulted in increased revenue streams for both parties involved.
- Collaborated effectively with internal design teams on creative assets necessary for successful execution of various digital advertising campaigns.
- Collaborated with cross-functional teams to develop cohesive digital marketing strategies in line with company objectives.
Education
Bachelor of Science - BCA
DG Vaishnav College
Chennai, India 04.2001 -
Skills
Digital marketer
Timeline
Senior Software Test Engineer
Unifytechnologies
08.2024 - Current
Digital Associate
Amazon
02.2018 - 12.2023
Digital Marketing Associate
HPE
02.2016 - 03.2017
Bachelor of Science - BCA
DG Vaishnav College
04.2001 -
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