Divyesh Naidu

• Digital Leadership & Platform Ownership: Managed myvi.in, overseeing end-to-end delivery and driving 2.8 lakh daily unique visitors , generating $8.5M in monthly recharges and bill payments .
  Led the digital rollout of 5G across India via myvi.in, enhancing network accessibility and customer adoption.
• Innovative Customer Solutions: Developed high-impact portals, including Token Management (monitoring 6,500+ daily tokens ), Gift-a-Recharge, Jobs & Education, Safe Custody, and Security Deposit, DND, improving customer satisfaction and efficiency.
• Revenue Growth & Service Expansion: Launched a customized payments page with exclusive bank offers, integrating utility and bill-pay features , driving revenue growth and enhancing user experience.
• Technology & Innovation Showcase: Demonstrated cloud gaming platform integration with recharge & bill payment at India Mobile Congress, boosting brand visibility and engagement.
• SEO & Marketing Strategy: Directed SEO initiatives, optimizing website traffic & user retention through integrations with Adobe Target, CleverTap, and Adobe Launch.
• Comprehensive Website Revamp: Led UX/UI enhancements for online recharge , IR , fiber services, postpaid offerings, and careers , improving engagement and navigation.
• Operational Excellence & Security: Ensured 99.65% uptime for digital applications , conducted security audits, CDN implementation and maintained industry compliance.
• Incident Reduction & Process Automation: Reduced S3 incidents by 5% quarterly through proactive monitoring & workflow optimization.
• Strategic Digital Transformation: Delivered multiple system upgrades, process automation, and marketing campaigns, aligning digital strategy with business growth.

Head of Web Strategy, Development, and SEO Optimization

• SEO Growth & Organic Traffic: Led SEO strategy, doubling organic traffic and increasing domain authority from 39 to 44 , enhancing search visibility.
• Keyword Rankings & Visibility: Expanded ranking keywords from 4,500 to 5,900 (+31%), driving high-intent traffic .
• Lead Generation & Conversions: Scaled organic leads to 33,212/month , significantly boosting customer acquisition.
• User Engagement Optimization: Improved UX, reducing bounce rates by 12% and increasing session duration, enhancing user retention.
• Technical SEO & Content Strategy: Strengthened on-page and off-page SEO, increasing referring domains from 4,000 to 4,400 (+10%) , reinforcing authority.
• Traffic Accuracy & Performance Tracking: Identified and resolved a double traffic tracking issue , ensuring accurate performance measurement.
• Website & UX/UI Optimization: Led a full-scale website redesign , implementing mobile responsiveness and WCAG accessibility standards to improve user experience.
• CMS Implementation & Innovation: Spearheaded Strapi CMS adoption , streamlining content management and enhancing efficiency.

• Digital Growth & Acquisition: Managed a INR 2 crore monthly media budget , driving INR 500 crore in home loan sanctions through strategic digital marketing.
• Lead Generation & Performance Marketing: Drove 176K+ monthly leads , including 30K organic and 146K paid, optimizing digital acquisition through SEO, paid media, and aggregator channels.
• Conversion Optimization: Led performance and brand campaigns, refining user funnels to maximize lead volume and conversions.
• Website & App Management: Oversaw HDFC.com and mobile app operations, collaborating with IT, agencies, and cross-functional teams to enhance digital experiences.
• Tech & Automation: Integrated Click-2-Call, Missed Call, Chatbots, and WhatsApp, boosting engagement and driving 2M+ visitors/month through SEO.
• Strategic Website Revamp: Led the end-to-end development of a new website, investors, careers and blog, improving UX/UI and aligning digital assets with business goals.
• Operational Efficiency: Optimized lead processing, achieving 3,000+ sanctions and 2,500+ disbursements per month while maintaining a low lead cost per sanction (0.26).

Brand & Campaign Management: Oversaw the account portfolio for major brands including ITC , Sunfeast Farmlite, Sunfeast Yippe, Imbesharam , Corvi LED, Pidilite , and Racold Water Heater. Managed their websites, digital campaigns, and social media strategies, driving $250K in annual revenue .

Brand & Campaign Management: Managed high-profile brands including Bajaj Auto, My Pulsar, Vipbags , Skybags, Caprese Bags, VIP Industries, Pogo, KTM India, Tata Technologies, Marico, Unilever , Suzlon (pals.in), Kitchens of India ( ITC ), Kawasaki Ninja, Studio11, Tata SCIP , and Qster, overseeing their digital campaigns, website development, and social media strategies.

Email Marketing Campaign Management: Managed and executed email marketing campaigns for HDFC Bank , delivering 300 emails per month.

Accounts Handled: Walmart , ESPN , Novartis , Pfizer , Nielsen , Synovate , Knowledge Networks | Led 42+ international projects across retail, media, pharma, healthcare, finance, and F&B sectors.