Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Timeline
Generic

DIYA R

Bangalore

Summary

Dynamic marketing professional with hands-on experience at Reliance Retail and Protivore. Skilled in data analysis and effective communication, I excelled in competitive analysis and secured five qualified leads, enhancing brand visibility. Proven ability to drive customer engagement and optimize marketing strategies in fast-paced environments.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Marketing Intern

Reliance Retail
Bangalore
01.2025 - 05.2025
  • Conducted detailed store visits and competitive analysis as part of the Karnataka Trends Competition Team, benchmarking against key competitors like Zudio and Max.
  • Performed price point comparisons and gathered real-time customer insights through in-store interactions and surveys.
  • Contributed to strategic recommendations to enhance customer experience, improve in-store engagement, and strengthen brand positioning.

Sales and Marketing Intern

Protivore
Bangalore
06.2024 - 07.2024
  • Conducted in-depth competitive analysis and developed customer persona templates to optimize targeted marketing strategies for plant-based meat products.
  • Prospected and engaged potential B2B clients to drive brand awareness and interest in Protivore’s offerings.
  • Executed field-based lead generation by visiting over 30 restaurants, effectively pitching the product and gathering market feedback.
  • Secured five qualified leads with a conversion rate of over 15%, directly contributing to the sales funnel and increasing product sampling opportunities in the HORECA segment.

Education

Bachelor of Business Administration - Marketing

PES University
01.2025

12th -

Chinmaya Vidyalaya Vaduthala
01.2022

Skills

  • Data Analysis
  • Customer relationship management
  • MS Word ,Excel, PowerPoint
  • Client collaboration
  • Effective Communication
  • Business development
  • Market research
  • Brand management

Certification

  • Digital marketing certificate from HubSpot Academy
  • Digital Marketing Fundamentals from the Indian Institute of Digital Education(IIDE)
  • Power BI by OfficeMaster

Accomplishments

  • CNR Scholarship for academic proficiency
  • Published a research paper on "A study on the impact of Brand Experience on Consumer Purchasing Decisions" http://ijcrt.org/viewfull.php?&p_id=IJCRT2312039

Timeline

Marketing Intern

Reliance Retail
01.2025 - 05.2025

Sales and Marketing Intern

Protivore
06.2024 - 07.2024

Bachelor of Business Administration - Marketing

PES University

12th -

Chinmaya Vidyalaya Vaduthala

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DIYA R