DMKVG Varalakshmi Vundru

Campaign Analytics.

• Prepared data by cleaning, integrating and transforming it for analysis.
• Performed EDA and identified:
• Identified conversion rate of users from different sources. Analyzed data to prove hypothesis and make recommendations for improvements.
• Identified and addressed user stop points for conversion to optimize efficiency.
• Segmented potential customers strategically
• Collaborated closely with the marketing team to optimize campaign strategies by integrating data-driven insights and innovative technologies, resulting in a 12% reduction in campaign costs.
• Took charge in enhancing the existing strategies and tactics by identifying key areas of improvement in performance data sets, leading to a noteworthy 8% rise in campaign ROI.
• Developed interactive dashboards and visualizations using Tableau, Matplotlib, and Seaborn to facilitate data-driven decision-making.

Telecom Analysis.

• Used SQL and Python packages to transform raw data into understandable formats for valuable insights.
• Performed EDA and identified:
• Niche customer segments.
• Optimized usage patterns based on demographic details.
• Device feature preferences.
• Worked closely with various departments to successfully implement proposed initiatives and evaluate their impact.
• Collaborated with influential stakeholders to provide valuable insights and recommendations.
• Implemented effective sales strategies that resulted in a 35% increase in sales.
• Developed data-driven dashboards through Tableau, facilitating effective decision making processes.

• Mentored and instructed a diverse cohort of 400 students annually, fostering a deep understanding of mathematical concepts and problem-solving skills.
• Recognized as a dedicated educator by being selected as a class teacher, demonstrating strong leadership and interpersonal abilities.
• Worked on different NAAC criteria.
• Achieved award for exceptional student feedback twice and obtained 100% academic results once.