Dnyanada Joshi (DJ)

Responsible for creating delightful biscuit and bakery snacks experience for India, Vietnam , MENAP & SSA consumers. Ensuring to deliver great products and pack experience.
Lead sensory and consumer research for these markets. Managing team of 3 professionals and one intern.

Contributed in successful launches like Cadbury Chocobakes chocochip cookies , Oreo flavour activations , Bournvita biscuits renovation. Set up sensory capabilities for biscuit and baked snacks in India.

Responsible for Australia & New Zealand region and some India projects . To create delightful chocolate experiences for consumers. Lead sensory and consumer research while integrating descriptive and consumer data into a cohesive story. Work independently with cross functional teams to develop project objectives and strategies in response to business needs, executing and recommending action plans to implement key findings

Individual contributor role while I was provide coaching & mentoring to junior team members. Proactively seek ways to improve all aspects of the team including functional methodologies, practical solutions, new methodologies, capability building and presenting these ideas to the Consumer Science senior leadership team.

Led cross-country team of 8 researchers spanning India, Indonesia, and Thailand, overseeing product evaluation across skin care, hair care, makeup, and hair color. Specialized in consumer-led assessment and enhancement of concepts, technologies, and claims throughout product development. Collaborated with labs for consumer testing across India and ASEAN markets. Recognized for introducing innovative methodologies for testing new-to-market products while maintaining a balance between method standardization and country-specific requirements.

Dedicated to crafting engaging beauty experiences for Indian and ASEAN consumers across skin care, hair care, makeup, and hair color categories. Actively involved in product evaluation programs, defining performance goals, consumer targets, key attributes, evaluation criteria, and benchmarks to design comprehensive test plans for qualitative and quantitative testing.

Drive cross-functional projects for hair color evaluation, designing robust test plans encompassing expert, instrumental, and consumer feedback. Synthesize study results and provide recommendations to the product development team. Conduct competitive product testing for hair color projects in India, Indonesia, and Thailand.

Involved in new evaluation facility set up for L'Oréal R & I India - liaised with international teams for setting up consumer evaluation area.

Managed research projects across FMCG, Automobile, Pharmaceuticals, Insurance, and Telecom sectors. Expertise in various research types including ad/communication testing, competition benchmarking, concept testing, product clinics, and ethnographic observations. Conducted depth interviews and focused group discussions with consumers and experts as needed. Provided end-to-end project management, ensuring smooth execution and timely completion by coordinating with field and research teams. Handled client management for assigned projects.