SPSS
Dr. Dorothy Dutta
Marketing Strategist
Biswanath Chariali
Summary
Marketing professional skilled in developing and executing effective strategies to drive brand growth and engagement. Expertise in market analysis, content creation, and digital marketing tools. Strong focus on team collaboration and achieving measurable results, adaptable to changing needs. Known for strategic thinking, creativity, and reliability.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Marketing Strategist
ViAct
01.2024 - Current
- Optimized website engagement by conducting usability testing and incorporating user feedback into design updates.
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates and conversions.
- Improved search engine rankings by implementing effective SEO practices tailored to specific industry requirements.
- Conducted thorough market research to identify new business opportunities and areas for growth.
- Managed public relations efforts, securing positive coverage in industry publications and enhancing company reputation.
- Designed visually engaging promotional materials that boosted overall campaign effectiveness.
Assistant Professor of Marketing
The Assam Kaziranga University
04.2021 - 01.2024
- Mentored students and communicated internship and employment opportunities.
- Contributed to departmental goals by serving on various committees focused on curriculum development, assessment strategies, and accreditation requirements.
- Inspired critical thinking skills among students by fostering a learning environment that encouraged open-mindedness, curiosity, and intellectual exploration.
- Contributed to campus activities to promote positive university image.
- Facilitated a supportive learning environment with clear expectations, constructive criticism, and open communication between students and faculty members.
Research Scholar
Tezpur University
07.2017 - 12.2020
- Published numerous articles in top-tier academic journals, which have been widely cited by other scholars in various disciplines.
- Participated in peer review processes for academic journals, providing constructive feedback on manuscripts submitted by fellow researchers.
- Developed new research methodologies that streamlined data collection processes, resulting in increased efficiency and accuracy of results.
- Evaluated statistical models for validity and reliability, ensuring accurate interpretation of research outcomes.
Assistant Manager
HDFC Bank
06.2015 - 09.2016
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Generated repeat business through exceptional customer service.
Education
Ph.D. - Service Marketing
Department of Business Administration
Tezpur University 04.2001 -
MBA - Marketing And Finance
Department of Business Administration
Gauhati University 04.2001 -
Bachelor of Science - Mathematical Sciences
Institute of Science And Technology
Gauhati University 04.2001 -
Skills
Creative direction
Campaign management
Google analytics
Data analytics
Innovation management
Problem-solving
Content creation
Multitasking
Creative thinking
Excellent communication
Dancing and Reading
An avid reader with a fascination for Japanese Literature. A passionate dancer who has been tapping her feet since the age of 3.
Accomplishments
Dutta, D., & Sarma, M. K. (2020a). Apps vs. Websites: end users’ preference in a continuously innovating digital world. Pacific Business Review International, 12(9).
Dutta, D., & Sarma, M. K. (2020b). Service innovation typologies and applications in India: A literature review. International Journal of Business Innovation and Research, 22(3), 359–373. https://doi.org/10.1504/IJBIR.2020.107963
Dutta, D., & Sarma, M. K. (2021a). Adoption of Digital Innovations: A Special Referenceto Routinised Incremental Innovations. Review of Market Integration, 13(2–3), 73–97. https://doi.org/10.1177/09749292211073636
Dutta, D., & Sarma, M. K. (2021b). An overview of the internet skills of digital platform users in a digitally emerging country: India. International Journal of Trade and Global Markets, 1(1), 1. https://doi.org/10.1504/IJTGM.2021.10042600
Dutta, D., & Sarma, M. K. (2023a). Adoption of Digital Innovation — Formulating Adopter Categories and Levels of Adoption in a Digital Sphere in an Emerging Economy. In A. Brem & J. Chen (Eds.), Trends in Innovation and Entrepreneurship Research Ecosystems, Digital Technologies and Responses to Shocks. WORLD SCIENTIFIC. https://doi.org/10.1142/13332
Dutta, D., & Sarma, M. K. (2023b). Internet skills as an influencer for adoption of digital innovations in a technologically emerging nation: India. Vilakshan - XIMB Journal of Management, 20(1), 25–41. https://doi.org/10.1108/XJM-12-2020-0259
Sarma, M. K., & Dutta, D. (2024). Adoption of Technological Service Innovations: A Systematic Review Investigating the Special Role of Incremental Innovations. International Journal of Technology, Policy and Management, 24(2). https://doi.org/10.1504/IJTPM.2024.10058087
Software
R
AMOS
Timeline
Marketing Strategist
ViAct
01.2024 - Current
Assistant Professor of Marketing
The Assam Kaziranga University
04.2021 - 01.2024
Research Scholar
Tezpur University
07.2017 - 12.2020
Assistant Manager
HDFC Bank
06.2015 - 09.2016
Ph.D. - Service Marketing
Department of Business Administration
04.2001 -
MBA - Marketing And Finance
Department of Business Administration
04.2001 -
Bachelor of Science - Mathematical Sciences
Institute of Science And Technology
04.2001 -
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